Quality Backlinks build high search engine rank, authority and popularity of a website. They also help in increasing web traffic on the site. Quality backlinks are those links back to the site from other highly relevant, authority sites. You should check your link profiles with link analysis tools like Majestic SEO. If you find low quality backlinks, you have to remove them. If not, your website will be trapped with Google Penguin penalties and adversely affected on Google SERPs (search engine result pages). These days, you should be extremely careful if you are on a link building campaign. Most people in the SEO community are talking about whether they should stop link building or not. Because, link building is risky if you don’t know how to do it safely.
If you are here one of them on dubious situation, but still want to achieve higher SERP ranking and popularity of your site, this is the article for you. You can earn more and more links naturally even without actually building links from your part.
How to attract more links, naturally?
The famous link builder Eric Ward says in his book “Ultimate Guide to Link Building” as:
The less useful your content,
The less likely you are to ever receive a link to it.
In the book, he gives an example site www.cancer.gov. Visit that site and see all their content found in there. You’ll see thousands of high quality content about Cancer written by experts in the field; the useful articles are available for free in the site. If your site is about Cancer research, I am sure you’ll definitely want to link to the site from your pages. So, the site is an example of link-worthy sites.
If your site is a link-worthy site, it attracts more and more links itself. You don’t even need to run link building campaigns. Many web writers and content providers search for resources to make references. When they find your content useful, they will link to you from their content. Then, you’ll see gradual improvements in Google search results and traffic due to those natural backlinks.
I know you want asking, “If so, how can I have a great site like Cancer.gov?” Yes, right question! If you want to build a great site like that, you’ll need a huge investment, time and efforts. If you are a small business on tight budget, I know, you never succeed.
But you want success even though you are small. You want high Google search ranking, lots of clickthroughs and huge traffic from free Google organic results. If so, make your site link worthy.
Make it link worthy
You need an action plan. Add great content in your site as under:
a) Offer rich quality content on a specific subject written by expert (or you) who is an authority on that subject. It increases links and popularity to your site.
b) You may start an affiliate program for the products or services offered on your site. When affiliate marketers join your program, you’ll get many backlinks.
c) Offer deep information on your site topic. Richer the content, the better. Include databases and guides; add value based reviews, forum, community etc.
d) Make a library of information on a specific topic (about your products or services).
e) Use linkable assets like widgets, tools, discounts etc to attract links.
Great content attract links. Value added sites earns links naturally even without your efforts. Writers, editors, reviewers and site owners are always looking for great content. If your content is useful and valuable to them, they will link to you from their content.
If you haven’t already read Eric’s book mentioned above, I strongly suggest you to read it. You’ll find valuable topics and practices from the book if you want to make money in the link building business or to run effective link building campaigns.
For his book “Ultimate Guide to Link Building” and other good link building books, Click Here.
Google algorithm changes constantly. If your existing site gets sudden drop in traffic and lose ranking in Google results, your site might be caught with Google penalties. If so, check these books on Google Panda-Penguin recovery.
If you are planning to begin a new site, read this useful article: