Starting your website for a profitable business is not the hard part. The hard part is driving traffic. Link building can help to increase your traffic volume and search engine rankings. But, if your strategy goes against the search engine guidelines, you won’t achieve the goals; instead, you will get penalized. So, you need the secrets and thoughts of experts to ensure that you don’t make any mistakes in building backlinks. Here, I bring you the best link building books for 2025 and beyond.
Why is link building important?
Links are one of the critical search engine ranking factors. Links tell the position of a website’s popularity and trust. If you do it correctly, you can secure higher Google rankings and get more visitors to your website.
But, if you are an absolute beginner in link building and search engine optimization (SEO), I recommend you to read some books on it first: Best SEO Books.
The following selected SEO link building books are worth the read for both beginners and advanced link builders. Let’s check out the list below.
Best Link Building Books for 2025
1. Ultimate Guide to Link Building 2nd Edition
by Eric Ward & Garrett French
Amazon Rating: 4.5/5 • Released: 2021 • Pages: 282
The best book recommended by the most! The second and revised edition is full of thoughts and practices in link building. According to Mike Grehan, the author Eric Ward is responsible for Amazon’s success in becoming the world’s largest online retailer and is creditable for being the father of link building services. Garrett French published the second edition after Eric Ward died.
From this latest edition, discover how to execute a link audit and competitor analysis and develop a structured, long-term link building strategy. Identity quality top sites, links for traffic and ranking, keep complying with search engine guidelines, and much more.
A highly regarded book in the SEO community! Although the book looks a bit old, link building thoughts in it are still relevant and worth your time.
2. Link Building Mastery
Amazon Rating: 4.1/5 • Released: 2021 • Pages: 125
This practical guide teaches linking building through tested strategies to boost website rankings and organic traffic. Julian Goldie presents nine powerful link-building techniques, including free ways to secure high-quality backlinks. Readers will learn valuable outreach strategies and other insightful thoughts for securing backlinks.
The book focuses on high-authority backlink acquisition with minimal effort and includes a “5-minute strategy” for securing DR80+ backlinks. It discusses common ranking pitfalls and solutions. These efficient approaches help in quick, impactful SEO results. This book is also a well-regarded and valuable resource for link building knowledge.
3. Link Building Strategies for SEO
by Warren Mori
Amazon Rating: 2.4/5 • Released: 2015
This audiobook teaches ethical backlink-building strategies to improve website rankings and long-term SEO success. It dips dive into common mistakes, outdated techniques, and black hat tricks while strengthening your backlink profile. Author Warren Mori explores the fundamentals of backlinking, emphasizing consistency and ethical practices.
The author teaches 25 top strategies to build backlinks ethically and improve search engine rankings, such as content promotion, resource page link building, or advanced outreach strategies. His systematic teaching makes it particularly useful for readers who want to learn through a step-by-step approach to implementing new SEO tactics.
4. The Art of SEO
by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Amazon Rating: 4.3/5 • Released: 2023 • Pages: 773
Although it is not exclusive to link building, this comprehensive guide to search engine optimization is an essential resource for both beginners and experienced SEO practitioners. This fourth edition covers the latest strategies, tools, and best practices, including the role of generative AI in SEO.
The book dedicates substantial lessons on content marketing, a crucial element for attracting quality backlinks. It covers on-page optimization, keyword research, link building, and technical SEO, positioning link building as a fundamental aspect of overall SEO strategy. It is a valuable resource for its significant and updated insights into link building strategies.
5. The SEO Entrepreneur
by Nathan Gotch
Amazon Rating: 4.8/5 • Released: 2023 • Pages: 342
The book is one of the highly recommended SEO books. While its primary focus is on the business side of SEO, it contains valuable perspectives on link building. The author, Nathan Gotch, has poured over a decade of his experience into creating this book and he addresses its strategic importance and effective implementation of link building.
A practical guide for aspiring SEO professionals in a step-by-step blueprint for launching and growing a successful SEO business! It covers technical SEO, content creation, and link-building techniques that drive real results while emphasizing a lean agency model for efficient operations. Most readers appreciate its actionable advice and structured approach.
Valuable Resources on Link Building
6. The Link Building Book by Paddy Moogan
This is not really a book. Think of it like an online book that updates from time to time. It is worth reading for both newcomers and experienced SEO professionals. Many readers thank the author for its accessibility and depth of coverage. It offers a well-structured approach to link building and you will find it a versatile resource for your link acquisition strategies.
7. Link Building Courses
Improve your link building skills with these top video training courses. They are updated often, so you will get skills that align with the latest search engine guidelines.
⇒ See link building courses on Udemy
8. Link Building Services
Looking to outsource link building to an expert? Check out these services:
⇒ Affordable Link building services
9. Link Building Tools
Looking for tools to help in link building? Check out these tools:
Best Books and Courses
♦ Social media marketing books
♦ Digital marketing books
♦ Digital marketing courses
Test Your Knowledge: How much do you know about SEO and digital marketing? → Take this test.
What will you say about these link building strategies or off-page SEO books? Please leave a comment below or share this page with your social media posts.
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
I want to know about regional language book for affiliating and seo .
Great resource! Thanks for sharing a review of the best link building books. I’d really love to get my eyes off the internet and laptop for a rest from UV radiation. Can’t wait to check them out!
Very cool site! I absolutely love it! Thanks for sharing.