10 Best Books on Google AdWords for 2018 to Boost PPC Advertising Profits

· Search Engine Marketing

When selecting these best books, I had to read several books on Google AdWords. When I was trying to make this list, I had a mindset of including the latest books updated or published in 2018 and before. The following Google AdWords books are the best tutorials, eBooks and paperbacks which will help you boost your Pay per Click (PPC) advertising profits this year.


AdWords, the well-known Google advertising program, can help you make lots of money. But if you run it before you don’t have the complete understanding, you may waste all your hard earned money. Using Google AdWords isn’t so easy as you might think. But, don’t worry. We have the top 10 AdWords books that teach you what to do and what not to do in your AdWords advertising campaigns.


Start selling a product in 10 minutes with Google AdWords, the world’s most sophisticated advertising program. AdWords is a very good advertising program for instant promotion. When you need to run an AdWords campaign, you should be excellent in the following topics:

  1. Keyword research through Google Keyword Planner.
  2. Search and Display Network.
  3. Writing short, compelling ad copy.
  4. Bidding effectively on keywords to fight competitive ads.
  5. Improving AdWords Quality Score
  6. Using the Remarketing features and extensions.


The AdWords books listed below will explain the above topics and teach you more advanced tips and secrets from AdWords specialists. See all the books in the list. View more details and buy one or more of them and realize your search engine marketing success in this year 2018. Click the book titles for more details:



Product Details1.  Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) 5th Edition

by Perry Marshall (Author), Mike Rhodes (Author) and Bryan Todd (Author)

The latest edition of world’s most popular book of Google AdWords is now available to read. In this edition, you’ll find new chapters of Enhanced Campaigns, Google AdWord’s Express, Product Listing Ads, Google’s Universal Analytics and more. Big Data advertising, expanded sections and necessary updates are included in the new edition. You’ll learn powerful bidding strategies, new ad extensions and automation capabilities. Google AdWords experts Perry Marshall and Bryan Todd, joined by Analytics specialist Mike Rhodes, explain their best experiences on the fundamentals, techniques, tools, and tricks. A must-read for all Google advertisers!



AdWords Workbook: 2018 Edition: Advertising on Google AdWords, YouTube, and the Display Network2. AdWords Workbook: 2018 Edition: Advertising on Google AdWords, YouTube, and the Display Network Paperback

by Jason McDonald Ph.D.

Jason McDonald is really a great author for his AdWords and SEO workbooks. His writing is simple and straight-forward and found very useful to thousands of end users worldwide. The current edition of AdWords Workbook is the latest edition with new tips and tricks for AdWords advertisers who want to make big with less cost. In this book, you’ll learn to identify and fix AdWords Gotchas, use transactional keywords and keep out those ones that lose money, optimize Google Search Network, apply Google Display Network tricks, measure AdWords campaigns and improve them and more. Highly recommended!!



Product Details3. Learning Google AdWords and Google Analytics Paperback

by Benjamin Mangold  

Benjamin Mangold is a famous educator, digital course designer, consultant and conference speaker. In this new book, he shares his experiences of real life campaigns and customers. Learn new skills of Google AdWords and Analytics from this expert.

A reader says, “Whether you’re a novice, an expert, or somewhere in between, this book is an invaluable guide to using Google Analytics and AdWords. It provides plenty of actionable tips and “how to” information…”


Product Details4. Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON’T Tell You) Paperback

by Kyle Sulerud

Author Kyle Sulerud claims this book as the most effective Google AdWords book that has revealed all his tricks and secrets in it. His book will be useful to both beginners and existing AdWords users to achieve success quickly and easily and save lots of money from losing they didn’t realize. In this book, the author focused on configuring Network Settings to spend money to the most important aspects, using better keywords than those provided by AdWords, using Negative Keywords not to waste money unnecessarily, writing perfect ads for the targeted audience and more other tricks. One of the new books you should read! 


Product Details5. Google Adwords: A Quick Beginners’ Guide to Using Google Adwords (Website Analytics guide to marketing, advertising and search using Google Adwords) (Volume 1) Paperback

by John Slavio

If you are a newbie in Google AdWords advertising and want to learn it and make money by advertising on Google, this is the right book for you. It teaches about Google AdWords,  uses of Google advertising, keyword research tips, conversion optimization techniques, setting up campaigns, using negative keywords and optimizing ads. One of the latest books recommended for beginners!


Google Adwords: The Ultimate Marketing Guide For Beginners To Advertising On Google Search Engine With Ppc Using Proven Optimization Secrets6. Google Adwords: The Ultimate Marketing Guide For Beginners To Advertising On Google Search Engine With Ppc Using Proven Optimization Secrets Paperback

by Mark Robertson

This new book tells you proven steps and strategies to get your business popular and advertise locally or globally through Google AdWords. The author introduces you AdWords basics, billing and budget, writing effective ads, bidding strategies, choosing right keywords, creating ads and ad groups, and monitoring your campaigns etc. The right book for new Google AdWords advertisers!

One of the satisfied readers say, “I like this book. This book and the tips in it worked so well.I have never done Adwords before and this book and me running ads like a pro in a week.”


Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)7. Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

by Richard Stokes

This is another highly recommended ebook from Ultimate Series. According to the author, 99% of the advertisers fail to get results. Richard Stokes is the founder of leading digital intelligence firm AdGooroo who reveals what’s wrong and how to fix it in this latest book. Follow the advices. You’ll discover new ways to drive more traffic, to increase CTR, to steal impressions from competitors and to boost conversions. In this latest AdWords book, you’ll find all new AdWords features and tricks to apply discussed.  


Product Details8. Google AdWords For Dummies

by Jacobson, Howie, McDonald, Joel and McDonald, Kristie

Dummies Books are great. Again, this book is great for explaining AdWords for small business. The authors explains new tactics like remarketing, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and Google display network. This book is a must for you if you want explore Google AdWords. This book has useful tips for maximizing your AdWords campaigns.



Google AdWords Secrets: Killer Advertising: Save Huge Money: Ultimate Google Analytics Get Sure Shot CPA Clicks From 1000 Million People in 10 Mins. ... AND GOOGLE ANALYTICS SECRETS) (Volume 1)9.  Google AdWords Secrets: Killer Advertising: Save Huge Money: Ultimate Google Analytics Get Sure Shot CPA Clicks From 1000 Million People in 10 Mins. … AND GOOGLE ANALYTICS SECRETS) (Volume 1) Paperback

by Anirudh Kataria

In this new book, the author tries to reveal those hidden secrets used by top AdWords users. This book teaches all the important features of AdWords and using them all to make your advertising profitable. To make your ads more profitable, you should learn how to make your ads appear on top of others in Google search results and how to make your campaigns more cost effective. The book will teach you the secrets to get higher ad positions for less cost (CPC). In short, you will learn how to get more relevant customers for less spend in Google PPC marketing.  



Product Details10.  Advanced Google AdWords, 3rd Edition by Brad Geddes

Really, this is an advanced Google AdWords book. The author’s teaching about AdWords is really excellent for both basics and advanced. The updated edition covers topics on new material, endless smaller updates, and completely revised to cover all the changes including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates and much more. It is easy to read and comprehensive.




Search for other bestselling Google AdWords books.

See also Kindle eBooks on Google AdWords advertising


If you have already read one of the above books, I love to hear your comment about it below. If you have any other book on Google AdWords better than the above, please tell us. Your valuable comments are always welcome.




Comments RSS
  1. Nicolas Colombres

    Is there a recent book for 2015?


  2. Elise Forsyth Mort

    Please define “Advertising Profit Margin” more fully as you are using it here.
    The definition implied is that it is the % of Gross Profit (Sales less Cost of Goods) after advertising expense. Is this correct?
    In your example of a “30% Advertising Profit Margin” then 70 cents of every dollar of Gross Profit is spent on advertising.
    Is this what you are stating?

  3. Dheeksha Rani

    very much helpful for beginners. .

  4. Manish Nair

    Nice book list. It was very helpful for me.

  5. Woosper

    hey, thanks for updating the books list… keep posting !!

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