Many of the marketers are local marketers. They do marketing locally and struggle for getting local customers. Local business or marketers need a special marketing skill unlikely than global marketers. They need a special focus on local marketing strategies and analysis of behaviors with local buyers. If you are a local business owner or marketer, you should look in the local listings of Google and other search engines and competiveness seen in those local search results. Here, I bring some of the best books for local business marketing and local SEO that will help you found your business at the top of local listings of Google, Bing and other search engines. Some of the books include the focus on offline strategies for local businesses. Read these books and learn the local business and SEO techniques from marketing gurus to grow your business to the next level. Click on your favorite book titles for more details and reviews of the selected books:
This new book is from AdWords expert Perry Marshall and local marketing expert Talor Zamir, teamed up for building a local business marketing success. In this book, you’ll learn the framework of local paid search, mobile and SEO campaigns. Topics on local search, local listing, social outreach and effective content development make this book outstanding. Learn more about capturing qualified leads from Google AdWords and Bing, components of a high converting campaign, mobile and Facebook advertising. A guide to build a complete local marketing campaign!
by Alex Genadinik
Learn from this new book about local SEO, right strategies for social media marketing, offline marketing strategies and sales techniques. With this book, you will find the lessons you should take to do almost any local businesses successfully. You can run coffee shop to night club, local event, grocery to jewellery shop, ice-cream to liquor shop, beauty salon, car wash to pet sitting and many more. The book deals with the strategies to reality for your local small business success.
by Claude Whitacre
With a slight difference, the author says that social media is not how to build your local business. If you are running a local retail store or a service business, it is not enough with a website alone. Be online and everywhere. In this book, the author introduces a 5-minutes a day plan to achieve: Multiple top rankings in Google, Best ways to get top in Google+ Local listings, top rankings in Youtube video searches, using your competitor’s advertising to make your business visible to local shoppers easily. Read the book and get the author’s hard earned experiences you can apply easily in your local small business.
4. Local SEO (Marketing Guides for Small Businesses) Paperback
If your current local marketing strategies can’t give you the success rate you dream, you can try the techniques outlined in this book. You’ll find essential elements for a successful local SEO strategies. You’ll learn how Google plays in your SEO strategies, how social media supports your SEO strategies and how your website content will give a stronger impact in local search engine results.
5. Local SEO: A Roadmap To Successful Local Ranking Paperback
by Tom Crandall
In this book, the author says how a page ranks in search engines (like Google, Bing, Yahoo etc.) depends on many search metrics like content, keyword, backlinks, domain age, title, header tags, images etc. The book focuses on to boost ranking in local business listings of search engines. The techniques found in this book are from the author’s experiences discovered with his efforts in the field of SEO.
by Shane David
Most SEO books discuss on general SEO techniques. But the author truly says that you need a specialized knowledge when local SEO matters. In this book, Shane David teaches 4 proven steps – 1) Finding most profitable keywords that will easily rank, 2) Auditing the relevance of your pages, keywords and the website, 3) On-page optimization to signal Google that your pages are the most relevant ones to rank, and 4) Branding for naturally attracting backlinks. The author claims that, with the above 4 steps, it is easy to rank in Google top listing.
by Jason McDonald Ph.D.
As you might know, Jason McDonald is one of the bestselling authors for his SEO and social media marketing books. In local business marketing, this book is also one of the best books from the author. Yelp is a local review site. There are also other review sites like Google+. These local review sites are very important for free marketing opportunities to get local customers. The best selling author teaches you in easy ways the tips of social media marketing, free Yelp local tools etc. The book is a great choice as it includes valuable worksheets, step-by-step teaching and useful links to tools and resources. A must-read for all local business marketers!
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Read the recommended local SEO and local business marketing books and leave your valuable feedbacks about them in the comment box below. I also welcome your comment of the best book listing. If you are happy with this recommendation of best books, please share this page to your social friends.
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