Friends, I’m pleased to present another great list of the best internet marketing books for 2025. This list is a great resource to achieve your online goals smartly. When I selected them for the list, I primarily looked for the most recent ones published this year. The list also includes some of the excellent books published in previous years.
Achieving success in digital marketing requires continuous learning. If you’re looking for the best digital marketing books, these fantastic titles cover everything from online marketing strategies to data-driven analytics. Whether you’re a seasoned marketer or just a beginner, exploring good digital marketing books will equip you with the knowledge and tactics to thrive in today’s evolving digital landscape. These books are the highly recommended top ones (from many sources), as I found for the time being.
These online marketing books have the potential for readers to become successful internet marketers with their websites, blogs, products, or services. Become an authority brand, and go ahead of your competitors by reading them.
These top-rated and best-selling books are available in print, Kindle, and audiobook editions. Read any of them and learn new ideas to keep your business on top of the game. Read and enjoy your business success this year.
Best Internet Marketing Books in 2025
1. Digital Marketing All-In-One For Dummies (2nd Edition)
by Stephanie Diamond
Rating: 4.1/5 • Edition: 2023 • Pages: 800
Read from Amazon
This is the most comprehensive book for marketers to build up their online presence. Learn new trends in digital marketing strategies, including artificial intelligence. This latest edition will teach you all about customers’ experiences, marketing content, connecting with influencers, social media marketing, and more to accelerate your marketing ROI.
What You’ll Learn
- How to develop and execute a comprehensive digital marketing strategy
- Ways to leverage AI for smarter targeting and automation
- Techniques for crafting compelling content across platforms
- Influencer marketing and channel promotions
- Social media marketing essentials—Facebook, Instagram, TikTok & beyond
- Best practices for customer engagement and experience management
- Strategies to analyze marketing data and prove campaign effectiveness
“I got the version that included 9 books in all, so I paid extra. This version is extremely comprehensive and covers what I need and then some. Digital marketing is the next best thing – been here awhile and is finally exploding in popularity and it works, if you work. If you’re serious about digital marketing, get this book! Anyway, it’s cheap, considering the amount of timely content it has.”
– Bobby Castle in the United States
2. The New Rules of Marketing and PR (9th Edition)
by David Meerman Scott
Rating: 4.6/5 • Edition: 2024 • Pages: 480
Read from Amazon
This is a well-known digital marketing book for years. In this new 9th edition, you’ll find a full range of new and updated techniques. In this fast-changing trend of web marketing, the book teaches you how to make a strong connection with your audience and grab the attention of your business.
The bestselling guide provides you with a step-by-step plan using technology to get more visibility and grab the attention of the right people. It brings you to the future of marketing by incorporating new rules and generating instant attention. You’ll learn content marketing, podcasting, social media, AI, live video, and Newsjacking.
What You’ll Learn
- How to use content and social media to communicate directly with your audience
- The power of newsjacking to inject your brand into current events
- Strategies for integrating AI tools into modern marketing workflows
- Real-time marketing and PR tactics
- How to develop an agile communication plan that adapts fast to market shifts
- Case studies that illustrate effective PR and digital marketing in action
“David Meerman Scott basically defined content marketing with his original New Rules, and this new edition shows how it can be as useful as ever. With new examples, materials on the newest social media channels, and insights into how to use AI (NO, don’t just have it write 100 blog posts a week for you), whether you’re new to the rules or an experienced marketer, there’s a lot in here for you. There was for me.”
– Louis in the United States
3. Influence: The Psychology of Persuasion
By Robert B. Cialdini, PhD
Rating: 4.7/5 • Edition: 2021 • Pages: 592
Read from Amazon
The book has shaped the way businesses, negotiators, and everyday readers understand persuasion. In this new expanded edition, you will read over 35 years of evidence-based research with contemporary examples, updated applications, and a new “Unity” principle that reflects the deeper human connections driving compliance. Cialdini doesn’t just explain how influence works—he teaches readers with the ability to both wield it and defend against it.
What You’ll Learn
- The Seven Universal Principles of Persuasion
- How to ethically apply these principles in marketing, sales, leadership, and negotiations
- Subconscious triggers like reciprocation, scarcity, authority, and social proof
- Ways to recognize and resist manipulation tactics in daily life
- Real-world examples and case studies
- How digital platforms exploit persuasive design—and what you can do about it
“I learn a lot from this book about human psychology ‘click-and-run’. Does anyone have a recommendation of another good business psychology book?”
– Anton in Australia
4. Everybody Writes
By Ann Handley
Rating: 4.7/5 • Edition: 2022 • Pages: 432
Read from Amazon
This book is a masterclass for marketers, content creators, and anyone serious about improving their writing skills. It is the Wall Street Journal bestseller. Packed with wit, empathy, and practical wisdom, it’s a high-energy guide to creating content that’s not only clear and compelling.
What You’ll Learn
- A proven step-by-step writing framework to boost clarity, creativity, and confidence
- How to develop an authentic brand voice and tell stories only you can
- Best practices for digital-first writing—from blogs and newsletters to social posts and emails
- Tactical guidance for 20+ content types marketers create most often
- How to write with honesty, empathy, and utility to genuinely serve your readers
- Powerful examples, tools, and updated resources
“Witty writing, delightful examples, and engaging topics make this a great read-you can start and stop anywhere in the book. Packed with valuable advice, it’s a fantastic companion for any content writing project.”
– NANAY in Canada
5. Very Good Copy
By Eddie Shleyner
Rating: 4.8/5 • Edition: 2024 • Pages: 480
Based on Eddie Shleyner’s beloved newsletter, VeryGoodCopy, this book refines more than a decade of sharp copywriting wisdom into 207 micro-lessons designed to transform the way you think and write. It provides actionable lessons on crafting persuasive copy, integrating classic wisdom with contemporary digital applications.
What You’ll Learn
- 110 mindset lessons on creativity, storytelling, productivity, research, ethics, and more
- 97 writing lessons covering tactics, habits, frameworks, and exercises for powerful copy
- How to write with clarity, vividness, and emotion
- Why “helpful is better than hype” when building reader trust
- Memorable analogies and quotes from copy legends
- How to think more deliberately about influence, marketing, and customer psychology
“This book is a modern-day copywriting bible full of thoughtful and practical insights on thinking about and writing compelling copy. Buy it, put it on your desk, and dip into it at random as you write throughout the day – that’s exactly what I’ve done.”
– Philip in Sweden
6. Hacking Growth
By Sean Ellis & Morgan Brown
Rating: 4.5/5 • Edition: 2017 • Pages: 320
Read from Amazon
In this book, Sean Ellis—the originator of the “growth hacker” movement—and startup veteran Morgan Brown unveil the data-driven strategy behind breakout success stories like Airbnb, Dropbox, LinkedIn, and Uber. Throwing out traditional big-budget marketing, the book focuses on how today’s most agile companies are winning with cross-functional teams, rapid experimentation, and laser focus on customer experience. Discover the quick hacks from the book.
What You’ll Learn
- The four core pillars of growth: Acquisition, Activation, Retention, and Monetization
- How to build high-performing growth teams across product, marketing, and data
- Techniques for identifying and optimizing key growth levers
- A repeatable framework for rapid testing and scaling wins
- Real-world case studies from high-growth startups and enterprise giants
- How to turn product features into growth machines through smart iteration
“I strongly recommend this book to any marketer or CEO who wants to learn a new way of growing his company.”
– Ariadna in Spain
7. Building a Story Brand
by Miller Donald
Amazon rating: 4.7/5 – Edition: 2025 • Pages: 304
Read from Amazon
This book was a bestseller. Again, the updated edition is a bestseller on Amazon. It comes with enhanced strategies and new real-world examples to help brands connect, convert, and grow. With 10,000 additional words and refined storytelling tools, this edition simplifies brand messaging into a step-by-step, customer-first narrative. For marketers or creatives, this book teaches the clarity to tell a story that sells.
What You’ll Learn
- The seven timeless elements of story and how to apply them to your brand messaging
- A proven formula to clarify your offer
- How to position your customer as the hero
- Practical frameworks for creating compelling websites, emails, and sales funnels
- Strategies that boost engagement, conversions, and customer loyalty
- Real examples and actionable tips
“Wow, this book really hit it out of the park! This is the kind of book I will use and refer back to for years to come! Really mind opening steps to grow your business. Highly recommended.”
– KARL VEACH in the United States
8. Contagious: Why Things Catch On
by Jonah Berger
Amazon rating: 4.6/5 – Edition: 2016 • Pages: 256
Read from Amazon
Although a bit old, it is still a valuable book for anyone interested in understanding how ideas, products, and stories become popular and spread. “Contagious” provides actionable insights for marketers, entrepreneurs, and those seeking to create contagious ideas and products. It’s a practical guide to understanding what makes things catch on and how to apply these principles effectively.
What You’ll Learn
- The six principles of contagious content: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories (STEPPS)
- Why people share what they do—and how to design content they can’t help but talk about
- How to turn the most mundane product into a must-have
- The hidden science behind viral videos, word-of-mouth success, and influential trends
- How to harness emotional resonance to ignite sharing and build loyalty
- Real-world case studies of STEPPS showing breakout growth
“Jonah is a great storyteller. Lucky are the readers & students who are learning marketing from him. Once you start a chapter, it’s difficult to leave the book until you complete it. This is a 100% practical book & I am using lots of lessons in our own business.”
– Fikashi Financial Services in India
9. Lean Marketing
By Allan Dib
Rating: 4.7/5 • Edition: 2024 • Pages: 236
This playbook cuts through marketing clutter and does more with less. From the author of the bestselling The 1-Page Marketing Plan, this book challenges the status quo of bloated, high-effort campaigns and offers a clear, results-driven system rooted in simplicity and efficiency. With case studies and a no-nonsense tone, Dib shows how to stop “random acts of marketing” and build a machine that attracts leads, builds brand equity, and boosts profit.
What You’ll Learn
- The step-by-step structure for building an efficient, scalable marketing engine
- How to achieve product-market fit and create irresistible offers
- Strategies to ditch hype and pressure in favor of ethical, high-impact marketing
- Ways to align branding, systems, and content into a cohesive strategy
- The principles of lean methodology
“As a business owner, it’s always difficult to work out which marketing strategy is going to be the right fit and provide the best bang for buck! Lean Marketing cuts to the chase and easily simplifies the process. Definitely read if you’re in business.”
– Sacha in Australia
10. Crushing It!
by Gary Vaynerchuk
Amazon rating: 4.7/5 – Edition: 2018 • Pages: 288
Read from Amazon
Being a vibrant personal brand is essential today for an online marketing business. New York Times bestselling author Gary Vaynerchuk offers his unique perspective and timeless principles about brand strategies in this book. You’ll learn lessons from successful entrepreneurs and their secrets of using social media or digital platforms. Learn theoretical and tactical advice for becoming a top performer on Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Spotify, and other social media platforms.
What You’ll Learn
- The timeless values—like authenticity, patience, and intent—that drive digital success
- Case studies of real people who went from followers to founders using Gary’s advice
- Tactical tips to tailor your brand voice for each platform’s unique culture
- Ways to turn your side hustle or passion project into a profitable full-time career
- Why attention is your greatest asset—and how to win more of it, consistently
“The book is amazing and extremely inspiring, everyone who wants to pursue a passion as a way of life should read and be inspired in so many people who have already done it.”
– Luiz Felipe Pereira in Brazil
11. Digital Marketing Strategy (3rd Edition)
by Simon Kingsnorth
Rating: 4.4/5 • Edition: 2022 • Pages: 416
Read from Amazon
This book teaches you about managing digital channels and operations to achieve your marketing objectives. Learn about social media, SEO, content strategy, user experience, marketing automation, messaging, and email. Also, discover online and offline integration, AI and other technologies, and data protection and privacy strategies.
What You’ll Learn
- How to plan and implement an effective omnichannel digital strategy
- AI, automation, e-commerce, and affiliate marketing
- New approaches to privacy and cookie management
- SEO, paid search, email, and lead generation
- How to align analytics, targeting, and CRM for optimized marketing performance
- Tools, templates, and real-world case studies
“It provides basically everything you need, no matter what business/industry you’re in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business. You can read it selectively, and come back to the parts that apply to you specifically, or rather the ones you want to start with.”
– Arek Dvornechuck in the United States
12. Youtility: Why Smart Marketing Is about Help Not Hype
by Jay Baer
Amazon rating: 4.5/5 – Edition: 2013 • Pages: 240
Read from Amazon
The book offers a fresh perspective on marketing. Instead of focusing solely on self-promotion, Baer advocates for a customer-centric approach. He says that marketing should be about helping rather than selling. By providing genuinely useful content, companies can build lasting relationships with customers.
This book challenges traditional marketing methods and provides actionable insights for businesses seeking to create meaningful connections with their audience.
What You’ll Learn
- The difference between helping and selling—and why help wins every time
- How to deliver marketing so useful that your audience would pay for it
- Frameworks for identifying what your customers need and how to consistently provide it
- Real business examples applying Youtility principles across industries and scales
- Why self-serve information and transparency are the new cornerstones of trust
- How to create marketing people want, rather than tolerate
“This is one of my favorite books. The concept is so original. Jay is a great writer and a great speaker, too.”
– Cassio Polity in Brazil
13. Content Chemistry (6th Edition)
by Andy Crestodina
Amazon rating: 4.6/5 – Edition: 2022 • Pages: 376
Read from Amazon
The book is a comprehensive guide to creating and promoting valuable content. Content marketing is like a science, where understanding your audience’s needs and behavior is crucial. Align your content with your audience’s preferences. Content Chemistry provides practical tips for improving your online presence and driving measurable results through valuable content creation and promotion.
What You’ll Learn
- How to align SEO, content creation, and conversion optimization into a cohesive strategy
- Practical advice for blog planning, keyword targeting, and on-page optimization
- Smart workflows for publishing, promoting, and repurposing content efficiently
- Techniques to use analytics for identifying what’s working (and what’s not)
- How to leverage email and social media as content amplifiers
- Simple frameworks, AI prompts, and diagrams for marketers at any level
“This book will make you so much better as a digital marketer. It goes into the specific strategies that you won’t learn anywhere else. Andy is a great teacher and has fantastic diagrams showing examples of what concepts are being taught. No matter your level of expertise, you will learn something. Highly recommend this book for anyone in digital marketing.”
– Tim Worstell in the United States
14. Marketing Artificial Intelligence
By Paul Roetzer & Mike Kaput
Rating: 4.3/5 • Edition: 2022 • Pages: 256
Read from Amazon
Designed for marketers of all levels, this book unpacks the vast potential of AI without the technical jargon. It explains how artificial intelligence can dramatically enhance productivity, efficiency, and performance, to make smarter decisions, faster.
What You’ll Learn
- How AI is already integrated into marketing tools and platforms you use daily
- The “Marketer-to-Machine” Scale—a framework to assess AI’s impact in different functions
- Use cases across marketing verticals: content, email, SEO, analytics, paid media, and more
- Steps to start implementing AI in your organization responsibly and effectively
- Insights into the ethical use of AI and how to manage bias and human oversight
“If you are in B2B Saas, this is one of the best books to read in recent times.”
– Gayatri Ivaturi in India
15. This Is Marketing
by Seth Godin
Rating: 4.6/5 – Edition: 2018 • Pages: 288
Read from Amazon
From the bestselling author of Permission Marketing, this book has helped anyone in the marketing profession. It’s an in-depth exploration of marketing principles, leading research, and tactical advice from a visionary leader in the industry.
The book combines a wealth of marketing wisdom into an easy-to-read package. His approach is based on a big idea: “great marketers don’t use consumers to solve their problems — they use them to solve other people’s problems.”
What You’ll Learn
- Why marketing is about helping, not hustling
- How to identify and serve your “smallest viable market”
- The power of trust, permission, and emotional storytelling
- A smarter approach to brand positioning
- Why tension plays a key role in decision-making and how to harness it ethically
- How to craft marketing that aligns with your values and makes a genuine impact
“Seth Godin brings important thoughts about marketing, avoiding those clichés that we’re used to. Definitely worth a read!”
– Valdair Leonardo Sgarbossa in Brazil
Many digital marketing experts can help you understand the best channels to market your business and the most impactful ways to use them. Click the following link to find the best expert for you:
|| Find a marketing strategist for you (Fiverr)
The above web marketing books will immensely help you start a strategic plan. Read any of them and enjoy the success.
Your valuable comments are most welcome in the comment box below. If this page is helpful to you, share it with your social friends and loved ones.
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.
Thanks For Sharing Such beautiful information with us
This is an awesome books list! Really it’s an impressive reading and I am going to bookmark the site for further assistance. I hope people will get a lot of information through this posting.
Thanks for sharing important topics.
Great list! Thank you for sharing!
Welcome!
Nice sharing. I recommend every internet marketing professional should read these books.
Thanks a lot.
I have read the Crushing it by Gary Vaynerchuk and I can say this is my starting knowledge in Internet Marketing, I’m so satisfied that I read it the second time around. I hope to get a copy of the other book listed here, thanks for the share.
Hey man, thank you for lists of best internet marketing books. I don’t need to go over to dive deep to search for it. You almost said it all.
Hey Great post buddy – really appreciate it, I created the blog about online marketing were people can make passive income and work from home and build their own business.
These books are really helpful to beginner and expert level of digital marketer. Thanks for the sharing.