Top Email Marketing Books and Guides for 2018

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There are many forms of online marketing and email marketing is one of the popular marketing techniques to promote your products or services. But, the question is how to do it effectively and efficiently. Given below are top email marketing books and guides you can read to run successful campaigns for your business in 2018.

 

 

What is Email Marketing?

Email marketing is the form of marketing done through emails. It strengthens business communications and targets real customers directly. But you might wonder to learn that email marketing is a cost effective way of marketing to sell your products or services easily if you do it rightly.

 

In email marketing, you do advertising, sales or any information to clients/customers. You also do it for building customer loyalty and brand awareness. This type of marketing will help you connected with them efficiently.

 

This way of marketing saves time, cost and space while it can reach the targeted market quickly. There are also powerful email marketing software tools that accelerate and automate your works. With email marketing software, you can maintain a list of email recipients based on several criteria and you create email messages to send out to the targeted people as they are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.

 

You do your email marketing campaigns in several ways. You can provide a welcome message when someone subscribes your newsletter or does any activity on your site. You can also deliver time to time announcements, product updates etc. Your company’s information provided at the bottom of your email messages helps them learn more about you and services. In this way, your site will have more traffic and improve search engine ranking. With an email marketing tool, you reach the target market quickly and stay connected with them building the purchasing mood.

 

But how to do email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing with email marketing. You too can do it for any business!

 

You need to learn valuable lessons from successful marketers. Utilizing their tips and secrets, you can unfold the success easily and quickly. The following are the best email marketing books as I know and featured in many reviews. Click on the title of the books for more details:

 

 

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success1. Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 3rd Edition

by Chad S. White

 In this latest edition of the book, you’ll learn 150 best practices of email marketing to increase your ROI. With this, you can set the right goals based on deep metrics, build high performance lists, increase delivery rate understanding various factors, create relevant messages with effective subject lines, email designs and smart targeting, and avoid errors and speed up your workflows. Highly recommended!

 

 

 

Master the Essentials of Email Marketing Analytics2. Master the Essentials of Email Marketing Analytics Paperback

by Himanshu Sha

 Now almost every business, big or small, uses email marketing strategies. Without it, you are missing a big marketing channel. Generally, the cost of email marketing is so cheap to acquire and retain customers. But the problem is most emails sent entered into Spam folder or blocked. In order to increase delivery rate directly into Inbox, you need to improve KPIs and other metrics. To reduce your cost per acquisition but increase email marketing ROI, you should be good at email marketing analytics. If so, this book is yours. In the book, you’ll learn to increase email delivery, subscription engagement, conversion and ROI. You’ll also learn various techniques to avoid spam filters and blacklists.   

 

 

 

Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization3. Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization Paperback

by George Pain

Marketing  automation is a new revolutionary way of marketing in this busy and challenging world. It can reduce your marketing expenses and efforts while it can increase Return-on-Investment (ROI). This book will teach you about marketing automation and applying technology to take competitive advantage. From the book, you’ll learn about a lot of free automation tools, tools best suited for your business and how to use them. A good book for finding and understanding of marketing automation tools for your SEO, email marketing and other marketing campaigns.

 

 

 

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales4. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales Paperback

by Matthew Paulson

You’ll learn top techniques to build a massive mailing list. Write compelling email copy and generate more sales with this book. The book is from Author’s best experience that made him 275,000 investors and one million dollars per year. A must-read for digital marketers in any level!

 

 

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Email Marketing Machine: Build Relationships Get Traffic and Make Money Online5. Email Marketing Machine: Build Relationships Get Traffic and Make Money Online Paperback

by Argena Olivis

Email list is a great asset for your business. Read this book and learn to build an email list for exploding traffic on your website. Learn to create Opt-in page, get traffic to your squeeze page, set up auto-responders, build relationships, sell to your mailing list, get Facebook fans and more. This book helps you automate your business through email marketing.

 

 

 

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing6. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Paperback

by Ian Brodie

“A results getting tour de force. This is simply the best book on email marketing I have ever read.” said Howard Lothrop. The author says email marketing is outperformed all other marketing strategies. This book has full of examples, templates and clear cut steps for building a successful email marketing system that gets results. A must-read book!

 

 

 

Email Marketing: Beginners Guide to dominating the market with Email Marketing (Marketing Domination) (Volume 1)7. Email Marketing: Beginners Guide to dominating the market with Email Marketing (Marketing Domination) (Volume 1) Paperback

by Mr Eric J Scott

Email marketing is a marketing tool to connect your prospects and customers constantly. If you are a beginner, this book is the right book you should read giving you the marketing skills. This book will teach you step by step about email marketing, things to avoid, creating right email messages, marketing concepts and many more.

 

 

 

 

Email Marketing: 10 Proven Steps to Creating a Successful Email List and Build Authority with Email Marketing (Email Marketing Success, Generate More Sales, Build a Massive List)8. Email Marketing: 10 Proven Steps to Creating a Successful Email List and Build Authority with Email Marketing (Email Marketing Success, Generate More Sales, Build a Massive List) Paperback

by Jerry Kershen

Author Jerry Kershen reveals 10 proven steps to marketing success through email marketing in this book. The book teaches you the required skills for building your email list and increasing conversion rate. You’ll learn email marketing basics, creating landing pages, building and segmenting email list, writing high conversion email messages, choosing the best email marketing program, using the email marketing software, increasing sales etc.

 

 

 

 

Email Marketing Blueprint - The Ultimate Guide to Building an Email List Asset9. Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset Kindle Edition

by Steve Scott

If you want to use email marketing strategies in your Kindle publishing, affiliate marketing and information marketing, this book is for you. In this book, you’ll learn to build an email list of faithful subscribers that lasts for years. Follow the step-by-step guide in this book and build a successful business quickly.

 

 

 

 

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)10. The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) Paperback

by DJ Waldow and Jason Falls

It is true that email marketers get more opportunities than others. Really this book is a no non-sense guide to email marketing. This is a complete guide for any business size, big or small, beginners and established ones. A must-have book for you!

 

 

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