There are many forms of online marketing and email marketing is one of the popular marketing techniques to promote your products or services. But, the question is how to do it effectively and efficiently. Given below are top email marketing books and guides you can read to run successful campaigns for your business in 2018.
What is Email Marketing?
Email marketing is the form of marketing done through emails. It strengthens business communications and targets real customers directly. But you might wonder to learn that email marketing is a cost effective way of marketing to sell your products or services easily if you do it rightly.
In email marketing, you do advertising, sales or any information to clients/customers. You also do it for building customer loyalty and brand awareness. This type of marketing will help you connected with them efficiently.
This way of marketing saves time, cost and space while it can reach the targeted market quickly. There are also powerful email marketing software tools that accelerate and automate your works. With email marketing software, you can maintain a list of email recipients based on several criteria and you create email messages to send out to the targeted people as they are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.
You do your email marketing campaigns in several ways. You can provide a welcome message when someone subscribes your newsletter or does any activity on your site. You can also deliver time to time announcements, product updates etc. Your company’s information provided at the bottom of your email messages helps them learn more about you and services. In this way, your site will have more traffic and improve search engine ranking. With an email marketing tool, you reach the target market quickly and stay connected with them building the purchasing mood.
But how to do email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing with email marketing. You too can do it for any business!
You need to learn valuable lessons from successful marketers. Utilizing their tips and secrets, you can unfold the success easily and quickly. The following are the best email marketing books as I know and featured in many reviews. Click on the title of the books for more details:
by Chad S. White
In this latest edition of the book, you’ll learn 150 best practices of email marketing to increase your ROI. With this, you can set the right goals based on deep metrics, build high performance lists, increase delivery rate understanding various factors, create relevant messages with effective subject lines, email designs and smart targeting, and avoid errors and speed up your workflows. Highly recommended!
2. Master the Essentials of Email Marketing Analytics Paperback
by Himanshu Sha
Now almost every business, big or small, uses email marketing strategies. Without it, you are missing a big marketing channel. Generally, the cost of email marketing is so cheap to acquire and retain customers. But the problem is most emails sent entered into Spam folder or blocked. In order to increase delivery rate directly into Inbox, you need to improve KPIs and other metrics. To reduce your cost per acquisition but increase email marketing ROI, you should be good at email marketing analytics. If so, this book is yours. In the book, you’ll learn to increase email delivery, subscription engagement, conversion and ROI. You’ll also learn various techniques to avoid spam filters and blacklists.
by George Pain
Marketing automation is a new revolutionary way of marketing in this busy and challenging world. It can reduce your marketing expenses and efforts while it can increase Return-on-Investment (ROI). This book will teach you about marketing automation and applying technology to take competitive advantage. From the book, you’ll learn about a lot of free automation tools, tools best suited for your business and how to use them. A good book for finding and understanding of marketing automation tools for your SEO, email marketing and other marketing campaigns.
by Matthew Paulson
You’ll learn top techniques to build a massive mailing list. Write compelling email copy and generate more sales with this book. The book is from Author’s best experience that made him 275,000 investors and one million dollars per year. A must-read for digital marketers in any level!
by Argena Olivis
Email list is a great asset for your business. Read this book and learn to build an email list for exploding traffic on your website. Learn to create Opt-in page, get traffic to your squeeze page, set up auto-responders, build relationships, sell to your mailing list, get Facebook fans and more. This book helps you automate your business through email marketing.
by Ian Brodie
“A results getting tour de force. This is simply the best book on email marketing I have ever read.” said Howard Lothrop. The author says email marketing is outperformed all other marketing strategies. This book has full of examples, templates and clear cut steps for building a successful email marketing system that gets results. A must-read book!
by Mr Eric J Scott
Email marketing is a marketing tool to connect your prospects and customers constantly. If you are a beginner, this book is the right book you should read giving you the marketing skills. This book will teach you step by step about email marketing, things to avoid, creating right email messages, marketing concepts and many more.
by Jerry Kershen
Author Jerry Kershen reveals 10 proven steps to marketing success through email marketing in this book. The book teaches you the required skills for building your email list and increasing conversion rate. You’ll learn email marketing basics, creating landing pages, building and segmenting email list, writing high conversion email messages, choosing the best email marketing program, using the email marketing software, increasing sales etc.
by Steve Scott
If you want to use email marketing strategies in your Kindle publishing, affiliate marketing and information marketing, this book is for you. In this book, you’ll learn to build an email list of faithful subscribers that lasts for years. Follow the step-by-step guide in this book and build a successful business quickly.
by DJ Waldow and Jason Falls
It is true that email marketers get more opportunities than others. Really this book is a no non-sense guide to email marketing. This is a complete guide for any business size, big or small, beginners and established ones. A must-have book for you!
– By NIGCWORLD Jobs