Competitor Keywords Research & Benefits for SEO Strategies

As a site owner or a SEO professional, I am sure, you have struggles to rank in Google and other search engines for your important niche phrases. It is due to the competition. Here comes out a term ‘competitor’. The sites in the search results are your competitors or competitive sites (excluding your own if any).

What is competitor keywords research?

It is the process of discovery and analysis of the keywords a competitive site is targeting. Spying which keywords a competitor is targeting is an interesting way to find out which of their keywords bring most traffic and which of them you haven’t seen use to drive traffic. You can also learn which search queries valuable to you they can’t rank for. Competitor keywords research is also for analyzing the strengths and weaknesses of the competitors in terms of keywords. By reverse engineering their keyword tricks and creating better content in your website for their low performing keywords can improve your SERP rankings and drive organic traffic easily.

Competitor keywords research and benefits

The research will leave a competitive intelligence in you. What benefits you can get and how you can take advantages from their keywords are as follows:

  • You can find new keyword ideas and content ideas. Keep any valuable keywords in your keyword sheet.

  • You can discover opportunities you miss. After reviewing their target phrases, you’ll find their marketing strategies you can adopt, improve and counter in Google search positions.

  • You can find out what products and services are being offered for visitors in their websites. It helps you decide which products or content need to be offered for your visitors in a better way.

  • You can spot the marketing gap with you. You’ll recognize products, offers and any content your website hasn’t yet.

  • Spy competitors’ weakness, strength and mistakes through analysing their target phrases. You can improve your site or take advantages from reviewing the analysis report.

  • You can find keywords that bring their successes. If you want to focus any of them in your site, you can further research their on-page and off-page strategies to beat in searches.

Finding competitors keywords and analysing them will save a lot of your time, money and efforts in your research.

How to find the competitor keywords from their websites?

Who are your competitors? Search in Google by typing one of your target niche keywords. All the results (except your own if any) are your competitors. Visit one of them and get the page URL. Then, you need to use a keyword research tool to find all the keywords the website or page is targeting. Some good tools most SEOs use are:

  • Spyfu

  • Long Tail Pro

  • SEMRush

  • Ahref’s Keyword Explorer

  • Rank Tracker

  • Google Keyword Planner.

Except Google Keyword Planner, all the others above are paid tools. They can give detailed and advanced keyword data to be very useful in your research. Use any tool and enter the competitor URL in it. The tool will generate a list of several organic keywords from the site. You can also research in their paid results.

>> Read this in-depth article for finding and analysis of competitors keywords

>> Check these best keyword research tools

If you don’t use a good tool, you can outsource to someone who can do the work for you. By doing so, you can get lots of keywords and their valuable data for a tiny spend.

>> Hire a freelancer and find competitors keywords

Competitor Keyword Analysis

From the above ways, you’ll get several keywords the competitive sites are targeting in their sites. You can discover:

  • Their pages that get most traffic
  • Their keywords with most traffic volume
  • The ranking keywords but you don’t
  • The keywords they don’t rank for
  • The phrases they target but you don’t.

Out of them, choose all the most relevant keywords for your niche. Before deciding a keyword for creating content, first analyse its competitiveness, traffic volume, ROI, etc. It will help you to make a better decision in comparison to your website authority and resources in your hand. You can use the above mentioned tools or outsource the work to a freelancer to generate an analysis reports for a number of keywords. In each analysis report, you will get keyword data and valuable information as:

From each website or blog, you will get:

  • Keywords targeting by them
  • Competitiveness (KC) of those search terms
  • Monthly Search volume
  • PPC Bid for Pay-per-Click advertising
  • Rank value of them.

You can also get Google top 10 Analysis Reports for each keyword featuring:

  • SERP competiveness
  • Domain level competitiveness
  • Trust Flow (TF)
  • Citation Flow (CF)
  • Domain TF
  • Domain CF
  • Number of external backlinks
  • Number of page referring domains
  • Number of root referring domains
  • Number of indexed URLs of the site
  • Internal links to other pages in the site
  • Age of the site.

Using Their Keywords in Your SEO Strategies

From the data of analysis reports, you can easily identify the strength and weakness of the competitors. Observe the report carefully and think yourself. Can I achieve top positions in Google when I target any of them? How hard or easy to beat them? Are they profitable or useless? Do I have the resources to beat them? Now plan your SEO strategies as follows:

  • At first, decide a profitable keyword to target. Start with a fairly low competitive one if your domain authority is low.

  • Create a nice content on the topic. Look in the competitive pages for any value worth including in your page. Improve and add extra values in your content to be more useful and valuable in the eyes of Google and visitors.

  • Also check competitors off-site SEO strategies and try to be more for your site.

  • Go with latest SEO trends. Improve, improve and improve. You can beat the competitors with efforts after some time.

  • Then target other remaining keywords and do the same strategies.

Keep your site and pages compliant with latest SEO trends. If you want a whole site audit and individual page audits, Click Here.

Spy on competitors backlinks to get link building opportunities and start an effective backlink campaign. For competitors backlink audit, Click Here.

To help you write excellent content and learn Google ranking techniques, check these useful guides:

Top Content Writing Books

Recommended SEO Books

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1 thought on “Competitor Keywords Research & Benefits for SEO Strategies”

  1. Studio 36 Digital

    Great read. It’s essential to see what your competitors are doing for both keyword use and how they are ranking. I use Ahrefs, it’s a great tool. Thanks for sharing.

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