An SEO audit is a process to check how your website is search engine friendly in a number of technical and non-technical areas. As an auditor, you can identify the areas you need to improve and correct them to keep your website up-to-date with the latest developments in search engines like Google. There are many tools your can use for SEO audits, but they are based on generic audit concepts. So, you need to do manual audits also. Here, some SEO audit books and eBooks are given below for you to learn the important concepts of SEO audit from different experts.
By reading the books, you can audit your website to identify any SEO errors and fix them timely to boost your organic search positions in Google and other search engines. You’ll save a lot of money you may spend on an SEO auditor. You can even make money by working as an SEO auditor for other websites or clients after reading the books.
3 Reasons Why You Need to Perform an SEO Audit
1. To fix on-site errors: You should analyze your site in those areas like site map, internal links, anchor texts, citations, social media profiles and technical elements like hosting, server metrics, caching and downtime. You need to correct those issues.
2. To fix SEO errors: You need to check if the way you do SEO could hurt your SERP ranking. As you know, SEO practices are fast changing. You should match your practices with the latest search engine algorithms.
3. To review competition: We can’t remain satisfied by correcting the site issues and SEO issues mentioned above. You also have to perform a competition audit. You should review what your competitors do and why they rank above you in Google. After an in-depth study, you should have an action plan to outrank the competitors.
In fact, you need to perform SEO audits at least two times a year to ensure your website is up-to-date for Google and other important search engines. The books below will help you do your audit correctly and rank your sites better than ever in search engine result pages. For more details of the books, click on the title links:
by Brian Dean
The author Brian Dean teaches you how to do an SEO audit exactly. He explains in the book how he could increase traffic by 74.8% using the same method. Check it out.
by Marco Palmero
The book covers the most detailed information of every aspect of SEO audit to provide the real results for clients. You’ll learn about the list of ranking factors you should focus on, competitive analysis techniques, on-page SEO to internal linking, off-page SEO up to disavow, and a sample client questionnaire. A comprehensive book with organic ranking secrets!
by AVIK BAL
This book tries to teach you everything about SEO practices you need to do in the right way. The author will teach you identifying the loopholes and fixing the cracks to rank in Google in no time. Learn SEO for mobile devices and contextual search and how to tweak for them. In this book, you’ll find a checklist to analyze your website and apply to it. Specially, you’ll also find a chat support in the book for any assistance.
by Hussein Abbas
In this eBook, you’ll find a 26-point SEO checklist you can apply to your website to achieve your desired SERP ranking positions. Covering the most aspects of SEO, you can optimize your site to get higher ranking positions at Google and other search engines without backlinks.
by Blake Emal
If you want to rank higher at Google, you need to run an in-depth SEO audit and improve your website. The checklist in this eBook will provide actionable tips and tools without hiring and paying anyone to audit your website.
6. How to Perform the Ultimate Local SEO Audit Paperback
by Mr. Casey Meraz
Ranking in Google Local results is not so easy as you might think. You need to do some best practices. Here, the book will teach you them step-by-step. You’ll learn Google My Business optimisation, landing page optimization, citation audit, link audit, review analysis, social audit, competition analysis etc.
by Anand Srinivasan
This book is a complete know-how of performing SEO audit with different processes. The book helps you analyze your website profile in its current authority, content strategy, off-page SEO, backlinks, hosting etc. You’ll learn on fixing of crawling issues, Googlebot issues, navigational issues, on-page and off-page SEO errors, audit for mobile devices etc. You’ll also find a list of over 30 tools that assist to do your audit efficiently.
by Roger Burns
This is a new book of 10-step SEO checklist to set up your SEO strategies. The book will answer the SEO previews of this year, the strategies you should focus on, your strategies to face Google’s latest search innovations, the mistakes and truth of SEO and more.
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