Whenever I look for a book, my habit is selecting the book written by a famous, best known author. When I found Jason McDonald as the author of this book, I felt that it is already one of the best SEO books. Yes, the book is an revised 2017 edition recently released and one of the bestsellers. As you know, Google constantly changes its algorithm. In the mean time, you’ll need the unbeatable search marketing strategies on Google. The book is an updated edition for 2016 with the most effective SEO tips and tricks from Jason McDonald, an SEO writer the world knows. Read his book, implement the great SEO secrets and achieve top search engine rankings at Google, Bing and other SEs. Don’t waste your time by reading other books filled with fluffs written by non-professional writers. Buy this book and read to achieve your online business success more quickly and easily.
SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google (Paperback)
About This Book
As I found, I am giving below the description of the book as written for it:
Dominate SEO: Get to the Top of Google and Bing!
Revised for 2016 to cover Panda and Penguin, The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization.
Note: it includes online access to quizzes, worksheets, and the fantastic SEO Toolbook with hundreds of FREE search engine optimization tools!
In this new book, the author will teach you how you can achieve top SERP rankings in 7 steps. The easy-to-follow 7 steps are given below as I found in the description of the book:
Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step.
Identify your keywords: find high volume, high value keywords and make a keyword worksheet.
(Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page.
Create content: implement an SEO-friendly content strategy.
Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness.
Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google.
Never stop learning: access free explanatory videos, worksheets, and tools.
About the Author Jason McDonald
Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He comes to the Group from eg3.com, where he has been Senior Editor in charge of content since 1994. Dr. McDonald is a “technologist” crazy enough to begin experimenting with online media in 1994, when he founded eg3.com as a web portal for embedded systems, broadly defined. He has extensive online journalism and teaching experience. In charge of eg3.com‘s SEO and PPC strategy, Dr. McDonald built eg3.com into the oldest and largest web portal in embedded systems with over 25,000 monthly users and over 35,000 registered eLetter subscribers. He also teaches in the San Francisco Bay Area at AcademyX, BAVC (Bay Area Video Coalition), and Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985.
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