These best marketing automation books can help your business activities automate to save more time and money. They teach you how to make it work for your business.
What is Marketing Automation?
Marketing automation is the use of software to automate marketing activities. For example, you may need to do repetitive tasks in email marketing, social media posting, ad campaigns, affiliate marketing, etc. Such tasks can be automated with the technology of automation. The technology provides efficiency and even a more personalized experience for your customers.
Learn how a combination of marketing automation software and marketing strategy can convert prospects to delighted customers. The books teach you how to implement marketing automation effectively and which parts of your industry to implementing it. After successfully implemented, you’ll experience improved customer relationships and increased sales.
These books are our top selections of the year 2023. Choose the right title based on where you want to automate your activities. If you wish to automate your activities or learn marketing automation as a money-making career, these books are for you to become a successful marketer.
By the end of this page, you’ll find the best training courses. Check them out if you want to learn it through an online video course. Also, view the services if you’re going to hire an expert who has sufficient experience in the area you want to automate.
Best Marketing Automation Books for 2024
1. Marketing Automation Untangled
by Diederik Martens
The author discusses the complexities and challenges of building marketing automation in this book. Diederik Martens is a frequent speaker and lecturer on marketing technology and the uberization of businesses. In this new book, you’ll learn the foundational knowledge to build your marketing automation platform.
Taking a holistic view of a company’s operations is crucial to maximizing its potential. The author uses the power of data to identify opportunities and optimize business processes. This allows marketers to focus on improving performance and lowering costs. In fact, the book provides detailed case studies on how one can use data to create a marketing automation system.
2. Marketing Automation Unleashed
by Casey Cheshire
ISBN-10: 1599327384
Casey Cheshire takes an in-depth exploration of marketing automation and its importance for today’s B2B marketing. The bestselling guide focuses on the ultimate goal of generating revenue than just bringing in leads.
In this book, the author shares his strategies, solutions, tools, and uses of marketing automation. In each of his four-phase campaigns, you’ll learn to set up cutting-edge marketing campaigns and test their effectiveness.
A reader says, “Very informative book with timeless marketing tactics that will help you succeed as a modern marketer…”
3. Marketing Automation For Dummies
by Mathew Sweezey
ISBN-10: 1118772229
The book focuses on defining, scheduling, segmenting, and tracking marketing campaigns. It talks about marketing automation in simple terms to help you leverage the tools and processes to integrate with your CRM program.
Learn to choose the appropriate tools and follow the best practices to make the most of them. The marketing book helps you put your business on the cutting-edge and enhances your competitiveness.
A reader says on Amazon, “As a marketing newbie, I found this book awesome…”
4. Join or Die: Digital Advertising in the Age of Automation
by Patrick Gilbert
ISBN-10: 1632217686
Apply the machine learning technology and the tips and tricks for your advertising campaigns. Use automation in Google Ads (AdWords), Facebook Ads, and other top advertising platforms. Learn from the top PPC thought leaders about best-in-class automation strategies in this guide.
David Rodnitzky of 3Q Digital says, “Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!”
5. Automate and Grow: A Blueprint for Startups, Small and Medium Businesses to Automate Marketing, Sales and Customer Support
by Michael Devellano
ISBN-10: 1977842216
If you want to modernize your online business, automate your digital marketing, sales, and customer support. If so, this book is for you. You can create more free time and scale your business growth with marketing automation. The book is for startups, small and medium businesses to address the use of automated digital marketing technologies. Read this complete guide if you struggle with CRM, email, and digital marketing.
One who has read the book says, “Tons of great advice for those looking to streamline sales. I highly recommend this book!”
6.Marketing Artificial Intelligence
by Paul Roetzer & Mike Kaput
ISBN-10: 1637740794
This comprehensive guide is for marketers looking to integrate AI into their marketing strategies. The authors emphasize the importance of understanding how AI works and how you can use it to improve your marketing efforts. The book covers a range of topics, from the basics of AI to advanced applications such as predictive analytics and natural language processing. It also provides real-world examples of how AI is being used by leading companies in various industries.
The authors stress that marketers should work closely with AI systems, using their unique skills and expertise to guide the algorithms and ensure that they are producing results that align with their overall marketing goals. Overall, this book is an essential resource for any marketer who wants to stay ahead of the curve and leverage the power of AI to drive business success.
7.The Martech Handbook
by Darrell Alfonso
ISBN-10: 1398606448
This handbook is an essential guide for you to harness the power of technology to enhance your marketing efforts. It provides a comprehensive overview of the Martech landscape, exploring the various types of technology available to improve customer attraction, acquisition, and retention. The author, Darrell Alfonso, shares his expertise and insights in a clear and accessible manner.
Each section of the book includes practical tips and advice, as well as case studies and examples to illustrate key concepts. The Martech Handbook is an invaluable resource for marketers who want to stay up-to-date with the latest trends and technologies in marketing, and who want to ensure that their marketing efforts are effective, efficient, and sustainable.
8. The Truth About Predictive Marketing Automation
by Mike Ferranti & Gary Beck
ISBN-10: 1704534542
This book is about marketing automation and its potential to improve bottom-line results. Mike discusses the importance of data, omnichannel marketing, and automation in sales and prospect nurturing in this guide. Moreover, Mike debunks common myths about this technology and shares his own experience implementing it.
In this book, the authors outline several examples of marketing automation. One of the best examples of automation is bounce-back communication. It is a method that follows the first sale to build a rapport with the buyer. Learn this new marketing approach in 7 steps from this book.
9. This is Marketing Automation! This is Sales Automation!
by Tim Cortinovis
ISBN-13: 979-8563170087
This book shows you how to create automated sales funnels and prospects to convert customers into paying customers. The author shares his experiences with sales and marketing automation and explains why it can help your business. You’ll find out how to use automation to your advantage in a world where everything is digital.
The concept of automation is already a reality in many fields. These processes are increasingly advanced. While this is an excellent book on marketing automation, it’s essential reading for the aspiring seller. Moreover, it lays out the importance of marketing automation, as it helps you improve your business by automating the entire customer journey.
With the help of software, sales funnels will be automated from lead generation to lead qualification and closing. With the right software, you can make the best use of your time and focus on what matters most to your business.
10. Marketing Automation Foundation
by Steve Thomas & Brian Thomas
ISBN-10: 1547131780
The book is excellent for beginners. It guides you to scale your business through marketing automation. It contributes to increasing your revenue. Now, automation is the need of the hour, even though marketing is the art of persuasion.
Today, marketers use automated processes in advertising campaigns, lead generation, and customer engagement. We use automation to track clicks, page views, comments, and social media platforms. Not only that, it seeks and engages prospects. The book lays the marketing foundation to automate your business by introducing software tools and concepts to get you started.
Top Marketing Automation Courses
You can use automation to improve your social media presence. Apply it in sales funnels, email marketing, affiliate marketing, and more on your site or blog. These Udemy training courses teach you how to set it up successfully. Click the following link and find the right course teaching in the area where you want to automate your business:
| Udemy marketing automation courses
| Marketing analytics & automation courses on Coursera
Marketing Automation Services
There are many services that can do the job for you. Spend a few bucks on them. These experienced people can set up email automation, Hubspot CRM, Marketo, marketing funnels, lead magnet, and more. Check them out!
Other best books and eBooks recommended to read:
| Email marketing books
| Sales funnel books
| Digital marketing Books
| Books by Shama Hyder
Is the list of the best books on marketing automation helpful to you? Read one of them and apply it to your business. And share this page with your friends and loved ones on social media. If you have any comments, leave them in the comment box below.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
