How do visitors come to your site? Which keywords or phrases are they using on Google? Why is your conversion rate low? Those are the questions brainstorming in your mind if you are serious in SEO and Internet marketing? The solution is keyword research. How do visitors come to your site from Google? They use some keywords and find your contents in Google results. Why don’t most of them buy from your site? Most of them are generic visitors, not the targeted customers. If you don’t target those buying traffic through keyword research, your conversion rate will be low. So, note that keyword research is very important in your SEO strategy. Finding good keywords from your keyword research can improve Google ranking and conversion rate. It’ll give you the right keywords used by real customers. And note that the research for finding the right keywords will help you find content ideas for your site. If you can’t afford to spend on a paid keyword tool, you can use these best free keyword research tools. But these keyword tools can’t compare to paid ones in features and functionalities.
The easiest way to find keywords is trying with the Google suggestions. Try typing in the Google search bar. It automatically shows user keywords in the drop down list. You can also try Google Trends to visualize the development of interest for certain search terms over time and Google Adwords Keyword Planner to conceptualize for campaign planning, and to get detailed insight into search volumes. Google Keyword Planner is the most popular keyword tool for being a free tool and AdWords advertisers tool. It is the basic keyword research tool for early stage of SEO. You will find lots of keywords used by Google users. But some SEO experts say Google Keyword tool hides useful keywords. But this tool is a free comprehensive keyword research tool.
2. KW Finder
KW Finder provides keyword suggestions, keyword competitiveness for SEO and PPC campaigns. It also provides the search volume of each keyword. It gives information on domain strength, backlinks Facebook likes etc. It has limitations to free users. But you can subscribe for a monthly fee to get unlimited uses.
This free keyword tool is best when you are finding long tail keywords from Google, Bing and Yahoo data. It uses Google’s autocomplete keywords and Ubersuggest’s keyword features. This tool can form questions from your seed keywords. The questions can help you create new blog posts in your website. If advanced users want to get search volume, CPC and keyword competition of each keyword, they can upgrade to paid version.
One of the best free keyword tools which helps you find long tail keywords for your pages! Enter your seed keyword, negative keyword (if any), and your page URL or article (optional). Then the tool will give you many keyword results, search volume, competitiveness and CPC. You can also filter 3 word keywords, 5 word keywords, 7 word keywords, 10 word keywords or so in the results.
5. SEO Book
SEO Book offers suggestions on daily search volumes of Google, Bing and Yahoo! Search network for each keyword and keyword CPC from Google AdWords. You can export to CSV. You need to sign up to access the tool.
This keyword tool provides suggestions for the search term alphabetically. It is one of the best free tools many SEO depend on. Setback is it doesn’t prioritize the keywords in any way.
The keyword tool allows you 30 free searches. The keyword list can be emailed or downloaded in CSV format.
As a free user, you get the basic option of the keyword tool offering a list of keyword suggestions and last year’s search volume.
As you know, free keyword tools provides just basic functionalities. If you are serious in making profits from your online business, invest in paid alternatives.
If you are serious to achieve a digital marketing success, you should be skillful in keyword research. If you are looking for books on keyword research, you can check these best selling books.
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To enrich your SEO skills, read these Best SEO Books.
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