17 Best Keyword Research Tools to Use in 2023 (Free & Paid)

According to Internet marketers, search engines are the major sources of traffic. SEO specialists use their techniques to improve visibility on Google, Yahoo, Bing etc. They use different keyword tools for finding the best keywords used by people on search engines like Google. Here is a list of the best keyword research tools the pro-marketers and experts are using.

These keyword tools can collect all the key phrases of a market segment you are working in. But, not all the keywords found are useful. The tools can analyze and filter those keywords as you want. When you follow the right keywords relevant to your niche, your site will easily rank in Google and other search engines. Your site will get tons of targeted traffic and an increase in sales or conversion.

If you want your business to succeed in record time, you need research skills and use any of the following best keyword tools. If you have good skills in keyword research, you can find several good keywords quickly without wasting your time. If not so, the following guides will be very helpful to you:

> Best keyword research books & courses
or read these keyword research tips

Below, you will find both paid and free best keyword research tools you can use for your SEO or PPC marketing campaigns. We recommend the paid tools as they have advanced features to quickly find your best keywords. However, if you are a small business and don’t want to pay for them, you can still continue using their free trial version with limited access. On the other hand, you can also use the free best alternatives listed below if you are happy with them.

Now, let’s start with the best-paid keyword tools.

Best Keyword Research Tools for 2023

Semrush is one of the best keyword research tools

1. SEMRush’s Keyword Magic Tool

It is one of the famous and easy-to-use tools for your keyword searches. It reveals short and long tail keywords, search volume, search trends, keyword difficulty, CPC, competition, and more data about any keyword. It can also find questions related to the seed keyword asked by people.

It is a great tool for your SEO and PPC campaign. SEMRsuh is an all-in-one suite with powerful SEO tools. It is highly recommended and our first choice.

SEMRush Plans & Pricing:
Pro ($129.95/month)
Guru ($249.95/month)
Business ($499.95/month).

*Save 17% on annual billing!

Click here for SEMrush free trial

Spyfu

2. Spyfu

SpyFu is a keyword research tool that helps you discover your competitors’ paid and organic search strategies. It provides you with a wealth of data on your competitors.

SpyFu also provides you with insights into your own search marketing campaigns. You can use it to track your keyword rankings, see how your ads are performing, and identify new keyword opportunities.

One of the things that sets SpyFu apart from other keyword research tools is its focus on competition analysis. Another thing that makes SpyFu unique is its historical data. It has a database of over 15 years of search marketing data, so you can see how your competitors’ strategies have changed over time.

SpyFu can enhance your SEO campaigns by identifying new keyword opportunities, improving your organic rankings, and tracking your progress.

Spyfu Annual Plans & Pricing:
Basic: $16/month
Professional: $36/month
Team: $149/month

Try Spyfu free

Long Tail Pro

3. Long Tail Pro

Long tail search terms are important for your search engine optimization campaigns. They are easy to rank in Google and other engines. When we find such search phrases, Long Tail Pro is one of the most popular tools in the SEO community.

This keyword research tool can find several keywords fast in any niche. It also has the filter options for traffic volume, competition, etc., to quickly find the right keywords you are looking for. This tool also has a keyword analysis feature, competition checker, and rank checker.

Long Tail Pro Plans & Pricing:
Annual Starter: $539.99
Annual Pro:$809.99
Annual Agency: $2699.99.

Read more about Long Tail Pro

ahrefs keyword explorer

4. Ahrefs Keyword Explorer

Ahrefs is also a complete SEO suite used by many marketing professionals. Their keyword research tool can find 1,000s of relevant keyword suggestions from their over 3 billion keywords database. It provides difficulty scores and other advanced metrics to decide which keywords are right to target.

The tool also shows you annual search trends, searchers’ behavior, and SERP ranking history. If you are looking for the best keyword research tool in an all-in-one toolset, it will be one of your top choices.

Ahrefs Annual Plans & Pricing:
Lite ($99/month)
Standard ($166/month)
Advanced ($333/month)
Agency ($833/month).

*Save 2 months on annual billing!

Try Ahrefs for 7 days at $7

KWFinder

5. KWFinder

This keyword tool is well known for finding long tail phrases of low SEO difficulty. It can give you results for any location and any language. KWFinder can also explore competitors’ ranking keywords that work for them. Historical data of searches help you identify several valuable keywords and hot topics. With this keyword research tool, you can find location-specific long tail keywords from 50K locations with precise results. It is a part of Mangool’s SEO suite.

Mangools Annual Plans & Pricing:
Entry: $19.90
Basic$29.90/month
Premium:$44.90/month
Agency:$89.90/month

*Save 35% off on the annual plan.

Start your Mangools free trial

Serpstat keyword tool

6. Serpstat

It is also one of the top-ranking toolsets. Their keyword research tool can collect top-performing search terms and phrases for SEO and Pay-Per-Click campaigns. You can find your target keywords on different key indicators like search traffic, CPC, competition level, SERP results, etc.

Get keyword variations to optimize your pages. Find long-tail keywords and also find international data. Determine page relevance with specific keywords and add missing keywords to your page. Serpstat also allows you to analyze search trends and SERP research. It is also an all-in-one SEO tool.

Serpstat Annaul Plans and Pricing:
Individual:$50/month
Team:$100/month
Agency:$410/month

*Save 35% off on a yearly subscription.

Start your Serpstat free trial

Moz Keyword Explorer

7. Moz Keyword Explorer

With Moz Pro’s keyword explorer, you can categorize, prioritize, and compare keywords and phrases for your keyword and content strategy. Find 1000s of better keyword opportunities with traffic estimates with 95% accuracy, competitiveness, and click-through rates on the SERP with Difficulty and Organic CTR metrics.

Moz Pro is a well-known SEO tool set. It can suggest you on-page and off-page clues for each term. The metrics show how much effort you’ll invest to win a search phrase from the competitors.

Moz Pro Annual Plans & Pricing:
Standard:$79/month
Medium:$143/month
Large:$239/month
Premium:$479/month

*Save 20% on the annual subscription!

Start your Moz Pro free trial

Best Free Keyword Research Tools for 2023

8. Google Keyword Planner

Keyword Planner is Google’s most popular free online tool to research and analyze keywords. The tool offers a variety of features, including the ability to view keyword performance data, get traffic estimates, and see how a list of keywords might perform as ad groups. Additionally, the planner can help users find related keywords and view the competition. Google Keyword Planner was launched as part of Google’s efforts to expand its advertising capabilities beyond the Google Ads Program.

This free keyword research tool provides detailed information about the search volume and competition, making it easy to find the right words and phrases to target in your marketing campaigns. It also offers other valuable features, such as creating custom keyword lists and getting historical data on search traffic.

> Access Google Keyword Planner

9. Ubersuggest

Ubersuggest is also a free online keyword research tool that allows you to find keywords related to your topic and export them to a CSV file. It also provides information on search volume, CPC, and SEO difficulty (SD). You can use Ubersuggest to help you develop new content ideas or optimize your website or blog for the keywords of your choice.

Use the tool directly on its website or with a Chrome extension.

> Visit Ubersuggest
> Add the extension to your Google Chrome

10. AnswerThePublic

It is a website that provides data visualization of Google search results. It allows users to explore different topics and see how people search for information related to those topics. This can be a valuable tool for content creators, as it gives them an idea of what topics people are interested in and how they are phrasing their searches. AnswerThePublic is also helpful for researchers who want to study public opinion on certain subjects. The website is based on Google’s Knowledge Graph and is powered by a search-related AI algorithm.

It has a database of million keywords. This can help find new keyword ideas and understand what people are searching for related to your topic.

> Visit AnswerThePublic

11. Google Search Console

Google Webmaster Tools rebranded as Google Search Console in 2015 has been helping website owners track their website’s visibility and performance in Google search results. The console provides a wealth of information, including the number of clicks and impressions from search results. It also offers tools to help you troubleshoot issues with your website and fix them. In addition, it includes Google Analytics features for viewing and analyzing traffic data of your website.

If you’re serious about SEO, you should use Google Search Console. Not only does it give you insights into how your website is performing in Google searches, but it also provides powerful tools for keyword research.

One of the most useful features of Google Search Console is finding keywords that your website is ranking for. You can also find keywords with many search impressions but not getting clicks. Discover such low-performing search phrases and optimize for them on their related pages to improve search rankings and click-through rates.

> Visit Google Search Console

Google Trends is a go-to source for data on the search engine habits of internet users worldwide. The tool allows you to see how often a particular term is being searched over time. This makes it an incredibly valuable resource for marketers, journalists, and anyone looking to understand what people search online.

Google Trends is a powerful tool for uncovering keyword search trends on Google. You can use the data to determine whether a keyword is increasing or decreasing in popularity and how competitive the keyword is. From the analysis, you can understand that trending keywords are those you need to target.

> Visit Google Trends

13. GetKeywords

This is one of the best local keyword research tools that help you find relevant, high-traffic keywords with low competition. It’s a good option for businesses that want to improve their local SEO and attract more customers from their local area.
GetKeywords offers many local keyword research options, including:

Location targeting: You can target a specific city, state, or country in 100000+ locations and 45 languages around the world.

Local search intent: It identifies keywords with local search intent to target people in your area.

Competitive analysis: GetKeywords shows you how competitive each keyword is to help you choose low competition keywords.

Keyword insights: It provides you with insights into each keyword, such as search volume, trends, and related keywords.

> Visit GetKeywords

14. Ryan Robinson’s Keyword Tool

Ryan Robinson’s Keyword Tool is a free AI-powered tool that helps you find blog ideas, identify low competition keywords, find monthly search volume, see the ranking difficulty, and much more.

The tool is very easy to use, even for beginners. Simply type in a keyword or phrase, and the tool will generate a list of related keywords, along with their search volume, competition, and ranking difficulty.

Ryan Robinson’s Keyword Tool can help you improve your content marketing and SEO campaigns by finding new blog post ideas and words and phrases to target in your content.

> Visit RYROB

15. KeywordTool

KeywordTool is a multi-channel keyword research tool that helps you find relevant keywords for a variety of platforms, including Google, YouTube, Amazon, Bing, eBay, and social media channels. It’s a good option for businesses and individuals who want to improve their visibility on multiple online platforms.

It has many features to help you find better keywords for your content campaigns through keyword suggestions, long tail keywords, search trends, keyword competition and insights.

> Visit KeywordTool

16. Jaaxy

Jaaxy is a keyword research tool that is specifically designed for affiliate marketers. It offers a variety of features for finding high-traffic, low-competition keywords.
One of the things that sets Jaaxy apart from other keyword research tools is its focus on affiliate marketing. Jaaxy provides you with data on affiliate keywords, such as affiliate commissions, search volume, and competition. This information can help you to identify the most profitable keywords to target.

You can use its Keyword Brainstorming feature to generate new keyword ideas, focus on long-tail keywords, analyze your competitors’ keyword strategies, and optimize your website for SEO.

> Visit Jaaxy

17. Soovle

Soovle is a free keyword research tool that allows you to discover new keywords and search trends from a variety of sources, including Google, Bing, YouTube, Amazon, Wikipedia, and eBay. It is a great tool for brainstorming new keyword ideas and getting a better understanding of how people are searching online.

Soovle focuses on visual search. Soovle allows you to see how your target keywords are being used in search queries, as well as in the titles and descriptions of search results. This information can be helpful for understanding how people are using your target keywords and for developing your content marketing and SEO strategies accordingly.

> Visit Soovle

Keyword Research Services

To unskilled people, finding good keywords is a hard task. Because they don’t understand how to do it. They may invest a lot of time and effort but can’t get the best terms to target. If you are one of such people, you can hire a keyword expert for a reasonable fee and find many valuable terms you can target on your site. Click the following link:

| View affordable keyword services

Your valuable comments are most welcome. If this list of the best keyword research tools is useful to you, please share this page with your loved ones and social media channels.

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1 thought on “17 Best Keyword Research Tools to Use in 2023 (Free & Paid)”

  1. Really your article is useful for everyone, who were in digital marketing stream.And mostly seo supports with keywords only .You have been simple specified different keyword tools to reach seo their brand into google users.

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