10 Best Books on Google AdWords for 2016 to Boost PPC Advertising Profits

· Search Engine Marketing


When selecting these best books, I had to read several books on Google AdWords. When I was trying to make this list, I had also a mindset of including the latest books updated or published in 2015 and 2016. The following Google AdWords books are the best tutorials, eBooks and paperbacks which will help you boost your Pay per Click (PPC) advertising profits this year.


AdWords, the well-known Google advertising program, can help you make lots of money. But if you run it before you don’t have the complete understanding, you may waste all your hard earned money. Using Google AdWords isn’t so easy as you might think. Don’t worry. We have top 10 AdWords books that teach you what to do and what not to do in your AdWords advertising campaigns.


Start selling a product in 10 minutes with Google AdWords. AdWords is a very good advertising program for instant promotion. When you need to run an AdWords campaign, you should be excellent in the following topics:

  1. Keyword research through Google Keyword Planner.
  2. Search and Display Network.
  3. Writing short, compelling ad copy.
  4. Bidding effectively on keywords to fight competitive ads.
  5. Improving AdWords Quality Score
  6. Using the Remarketing features and extensions.


The AdWords books listed below will explain the above topics and teach you more advanced tips and secrets from AdWords specialists. See all the books in the list. View more details and buy one(s) of them and realize your search engine marketing success in this year 2016. Click the book titles for more details:



Product Details1.  Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes (Ultimate Series) Paperback by by Perry Marshall, Mike Rhodes and Bryan Todd

Google AdWords experts Perry Marshall and Bryan Todd, joined by Analytics specialist Mike Rhodes, explain their best experiences on the fundamentals, techniques, tools, and tricks. In this latest edition, you’ll find their revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. A well known book, highly recommended to read.



Product Details2. Learning Google AdWords and Google Analytics Paperback by Benjamin Mangold


Benjamin Mangold is a famous educator, digital course designer, consultant and conference speaker. In this new book, he shares his experiences of real life campaigns and customers. Learn new skills of Google AdWords and Analytics from this expert.


A reader says, “Whether you’re a novice, an expert, or somewhere in between, this book is an invaluable guide to using Google Analytics and AdWords. It provides plenty of actionable tips and “how to” information…”



Product Details3. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Corey Rabazinski

If you are a complete beginner of Google AdWords and Google PPC advertising, this ebook is a right book to start. It teaches you the fundamentals of AdWords, how it works and the proven techniques that you can use to make it work for you and your business. A quick, easy read.



Product Details4. Google AdWords Gotchas: Five ways AdWords wastes your money, and how to avoid them. Paperback by Jason McDonald

A little knowledge will waste your money in AdWords advertising. Renown author Jason McDonald teaches you how to avoid of the critical AdWords mistakes that may easily waste all your money. Read how this book teaches you and save a lot of money in AdWords advertising.



Product Details5. The Google AdWords Survival Guide: How To Keep Your Head Above Water, Outsmart Your Competitors, Prevent Bleeding Budget and Grow Your Local Business With Google AdWords Paperback by Mr Steven Michael Teneriello (Author), Mr. Matthew Mazzari (Editor), Ms. Julia Donigian (Cover Design)

This new AdWords book teaches you how to make every penny count towards bringing in new customers, client or patients. With this book, you’ll be able to create high quality leads from targeted ad campaigns. Learn more to outrank your competitors, increase leads and more.  



Ultimate Guide to Pay Per Click Advertising6. Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series) by Richard Stokes

This is another highly recommended ebook from Ultimate Series. According to the author, 99% of the advertisers fail to get results. Richard Stokes is the founder of leading digital intelligence firm AdGooroo who reveals what’s wrong and how to fix it in this latest book. Follow the advices. You’ll discover new ways to drive more traffic, to increase CTR, to steal impressions from competitors and to boost conversions. In this latest AdWords book, you’ll find all new AdWords features and tricks to apply discussed.



google adwords for dummies7. Google AdWords For Dummies by Jacobson, Howie, McDonald, Joel and McDonald, Kristie

Dummies Books are great. Again, this book is great for explaining AdWords for small business. The authors explains new tactics like remarketing, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and Google display network. This book is a must for you if you want explore Google AdWords. This book has useful tips for maximizing your AdWords campaigns.



advance google adwords8.  The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions by Larisa Lovelady

From this book, you will learn how to optimize your AdWords campaign for maximum exposure, boosting CTR, conversions, placement, and selection of the right keywords. The book will be a handy guide for a successful online business.



advanced adwords9.  Advanced Google AdWords, 3rd Edition by Brad Geddes

Really, this is an advanced Google AdWords book. The author’s teaching about AdWords is really excellent for both basics and advanced. The updated edition covers topics on new material, endless smaller updates, and completely revised to cover all the changes including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates and much more. It is easy to read and comprehensive.



guide to Google adwords10.  The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Bart Weller

In this book, you will find some good coverage of the AdWords Display Network. But Bart criticizes the Display Network. He says that many advertisers use it, and get into lots of trouble. You will learn the topics on account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more from this book.


See also these bestselling Google AdWords books.

See also Kindle eBooks on Google AdWords advertising


  If you have already read one of the above books, I love to hear your comment about it below. If you have any other book on Google AdWords better than the above, please tell us. Your valuable comments are always welcome.




Comments RSS
  1. Nicolas Colombres

    Is there a recent book for 2015?


  2. Elise Forsyth Mort

    Please define “Advertising Profit Margin” more fully as you are using it here.
    The definition implied is that it is the % of Gross Profit (Sales less Cost of Goods) after advertising expense. Is this correct?
    In your example of a “30% Advertising Profit Margin” then 70 cents of every dollar of Gross Profit is spent on advertising.
    Is this what you are stating?

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