You use search engine optimization techniques to acquire high rankings and increase traffic. As you know, getting a desired SERP ranking position is time-consuming and tedious work. However, an SEO software tool can help you quickly achieve your desired Google search rankings and increase organic site traffic. I bring you here the best SEO tools for 2024.
When you run digital marketing campaigns for your website or client sites successfully, these top SEO tools will help you in many aspects, including the following important ones:
Keyword Research: Creating and optimizing content can’t be done blindly. Keyword research is a must. You have to find out what people are searching for and which queries to target. These challenging tasks can be done with a keyword research tool effortlessly.
On-Page Optimization: Once you have the right target keywords, you create content for your site and optimize them to the latest SEO trends. An on-page tool can analyze your whole site or single pages to improve your site’s SEO and content quality.
Competitor Analysis: Google’s top positions are the goldmine for every website owner. They constantly optimize their sites to include among the first page positions to maximize traffic. If you want to get found in the Google first page rankings, you need to run competitors’ analysis. You need to look into how they build links, get high-quality links, and create content for people. An SEO software tool can do quickly this complex task.
Link Building: Link building is a must for getting high SERP rankings and traffic. But, it is the hardest part of search engine optimization. If you do it wrongly, your site may get penalized by Google and other search engines. You can find quality link prospects and build backlinks legitimately with the SEO tool.
Latest Search Engine Updates: Search engines update their algorithm frequently to better user experiences and protect from spammers. If you don’t know those updates, it’ll be difficult to achieve high Google search rankings. These software suites get updated as search engines have new updates.
Optimize your website to the fullest extent and grow traffic. These best SEO suites will help you get the desired results, profits, prestige, and more. The following best SEO tools have more than the said above. They are available to try for free.
Here are the 7 best SEO tools for 2024
1. SEMRush
SEMRush is a web-based, all-in-one SEO toolset. Some important features are mentioned below:
- Keyword Magic Tool is one of the most easy-to-use tools to find tons of keywords for your website. It reveals long-tail keywords, search volume, Google search trends, keyword difficulty, CPC, competition, etc. It also can find questions related to the seed keyword asked by people.
- Keyword Analyzer Tool can segment the keywords for future analysis and send them to its other tools.
- Position Tracking Tool can monitor your current keyword rankings to identify which pages need to improve.
- Domain Overview Tool allows you to view information about organic and paid searches, backlinks and anchor texts, organic competitors, indexed pages, etc.
- Organic Research Tool shows you the analysis reports of your ranking keywords, position gains and losses, Cost per Click, the competitiveness of a keyword, Google Trends, keyword data, etc.
- Keyword Gap Tool can find common keywords of your website and competitors, keywords they don’t rank, and keywords they target, but you don’t.
- Site Audit Tool will dig out site errors, SEO issues, and technical problems that hinder performance. Suggestions are given to fix them and improve your SEO score.
- Backlink Analytics Tool will research and analyze your website’s backlink data or competitors. You can also check the backlink history. This tool helps spy on competitor backlinks for link opportunities.
- Backlink Audit Tool can review your backlink profiles and find any toxic backlinks, which are highly risky of Google penalties. You can disavow them all.
- SEO Writing Assistant is a tool that helps you write SEO-friendly content with words and phrases suggestions to include and SEO score provided.
- Social Media Toolkit can schedule posts, review insights, track competitors, and boost your social media posts.
SEMRush has more other tools not mentioned above. Thousands of SEOs and marketers worldwide use this top-class, complete software for effective SEO and PPC campaigns.
SEMRush Annual Plans & Pricing
Pro: $108.33/month
Guru: $208.33 /month
Business: $416.66/month
2. SurferSEO
SurferSEO simplifies the process of optimizing your website for search engines. It provides a comprehensive workflow to boost organic traffic, increase visibility, and improve search engine rankings. Here are some key features of SurferSEO:
SERP Analyzer: It is a tool to analyze search engine results pages (SERPs) to understand what your competitors are doing and identify opportunities for improvement. By studying top-ranking sites, you can find effective strategies and adjust your approach accordingly.
Content Editor: SurferSEO’s Content Editor helps you optimize your content effectively to rank high in the SERPs. It provides real-time on-page tips to ensure high ranking. You’ll get recommendations for relevant keywords and content structure.
Keyword Research: Use its keyword research tool to find the right keywords to target and create content that resonates with your audience.
SEO Audit: The tool performs an audit of your website and highlights areas for improvement. It reveals SEO issues related to on-page optimization, content quality, and technical aspects that may impact your rankings.
Surfer Grow Flow: This feature streamlines your content creation process. SurferAI generates quality articles by researching, writing, and optimizing for you.
Blog Outline Generator: SurferSEO offers an outline generator that helps you structure your blog posts effectively. It covers relevant topics and follows best practices for SEO.
Besides these features, you can integrate it with tools like Google Docs, WordPress, and Jasper, making your workflow seamless.
SurferSEP Yearly Plans & Pricing
Essential: $69
Scale: $99
AI Scale: $179
3. Ahrefs
Ahrefs is another best SEO tool popularly used by marketers and businesses. This cloud-based toolset contains the powerful tools, including:
- Site Explorer: This Competitive Analysis feature can analyze your competitors’ organic traffic. View your competitors’ ranking keywords and the amount of traffic they receive. Use Content Gap and discover the keywords they rank for, but you don’t.
- Keywords Explorer: Their keyword research tool can find 1,000s of relevant keyword suggestions from their database of billion keywords. It provides difficulty scores and other advanced metrics to decide which keywords you have to target. The tool also shows you annual search trends, searchers’ behavior, and SERP ranking history.
- Backlink Research Tool: This tool can find the freshest data of backlinks constantly through their robots. It can find all the website’s backlinks and show you useful SEO metrics.
- Content Explorer: This content research tool helps you view which content has performed best in social media, backlinks, and organic search traffic for a given keyword. You can find all articles mentioning your keywords but not linked with them. You can reach out to them for link building.
- Rank Tracker: The rank monitor tracks your desktop and mobile keyword rankings from any location, showing your ranking history. You can set up automatic ranking reports and let it sent to your email address regularly.
- SEO Audit: It crawls your site and helps you optimize the on-page performance of your site and pages. The tool checks the issues related to page performance, HTML tags, social tags, content quality, localization, incoming and outgoing links, and other issues.
- Alerts: It is a web alert tool that can notify your email address when you or any competitors win or lose a backlink in real time. You can set up alerts for any keyword; you will get email notifications whenever someone mentions the keyword. This helps you outreach them for any conversation and backlinking.
Ahrefs Annual Plans & Pricing
Lite: $108/month
Standard: $208/month
Advanced: $374/month
4. Moz Pro
Moz Pro is also a famous one among the best SEO tools. This web-based software consists of the following features:
- Keyword Research: You can categorize, prioritize, and compare keywords and phrases for your keyword and content strategy. Find 1000s of keyword opportunities with traffic estimates with 95% accuracy, competitiveness, and click-through rates on the SERP with Difficulty and Organic CTR metrics.
- Rank Tracking: Moz gives you the highest-quality comprehensive snapshot of your keyword rankings over the week, month, or range of time specified by you. Compare rankings of different devices. Check desktop rankings across the top search engines in 200+ countries. This tool lets you see what’s working for the competitors and identify what you need to win top SERP positions.
- Site Audit: The software crawls your site and finds technical SEO issues. It provides you suggestions on how to fix them that may disrupt your ability to receive high-quality traffic and rank. Moz Pro automatically alerts you weekly for any new and critical issues.
- On-page Optimization: When you look for a target keyword and page URL, Moz Pro gives you recommendations with easy-to-follow steps to optimize your page content. Discover ranking opportunities by following the optimization tips and optimizing for the important topic words and phrases to become an authority.
- Link Research: Use the Link Explorer and analyze your link profile and competitive standing with the most trusted link metrics. It measures your backlinks, top pages, linking domains, and anchor texts to build high-quality links. You can compare your link profile with the top 4 competitors. You can also set your goals and track and analyze your link-building progress.
Moz Pro Annual Plans & Pricing
Standard: $79/month
Medium: $143/month
Large: $239/month
Premium: $479/month
5. Serpstat
Serpstat is one of the best SEO tools for digital agencies, marketers, and small businesses. It is also one of the most popular, highly-rated tools among SEO software users. It comes with these tools:
- Keyword Research: The keyword tool can collect top-performing search terms and phrases for SEO and Pay-Per-Click campaigns. You can find your target keywords on critical indicators like search traffic, CPC, competition level, and SERP results. Get keyword variations to optimize your pages. Find long-tail keywords and also find international data with Serpstat. It also allows you to analyze search trends and SERP research.
- Search Analytics: Analyze your competitors in search results pages and identify their strengths and weaknesses to improve your strategies upon the competition. You can discover competitors’ keywords and rankings. You can add a domain, see the changes in their ranking positions, and track their trending pages.
- Advertising Analysis: Analyze competitor ad campaigns and get the highest ROI from your PPC advertising. You can uncover their AdWords strategies and budget. View their complete list of keywords and high-performing keywords.
- Content Marketing Ideation: With this tool, you can collect the questions of your target audience and create content to make your site visible. This tool allows you to analyze the traffic estimate of every page to identify which pages are worth promoting and which pages need to be optimized for SEO and content marketing.
- Market Intelligence: Research the success of top domain leaders and reverse engineer their efforts. You can discover your niche leaders and look at their performance to beat them in search.
- On-page Audit: This tool allows you to perform an in-depth analysis of your pages, addressing different ranking factors and fixing them. Perform SEO audit in the title and description tags, headings, duplicate content, links verification, Robots.txt, missing pages, sitemap, image issues, and others.
- Backlink Analysis: You can analyze the backlink profiles of your website or any competitors. Watch competitors’ backlink strategies with this tool. Serpstat Trust Rank and Page Rank provide you with the quality score of referring domains. It can also discover the pages that attract the most links.
Serpstat Yearly Plans and Pricing
Individual: $50/month
Team:$100/month
Agency:$410/month
6. SpyFu
SpyFu is one of the best affordable SEO software tools for small businesses. Digital marketing professionals, SEO specialists, and website owners use the tool. It is a feature-rich tool. Some of the top features of SpyFu are:
- Keyword Research: It provides a comprehensive keyword tool to conduct keyword research, view the ranking history, and identify profitable keywords you can target.
- Backlink Analysis: It provides a site’s backlinks and their quality score, crucial for a successful backlink strategy to improve your website’s ranking.
- AdWords PPC Research: This comprehensive research tool provides data on the most profitable keywords, ad copy, and landing pages used by your competitors.
- Competitor Analysis: SpyFu is a great tool to analyze your competitors and monitor their progress. This will enable you to identify areas for improvement and opportunities to beat your competition in the search engine results pages (SERPs).
- Domain Overview: SpyFu provides a comprehensive overview of a website’s performance, including keyword rankings, backlinks, and more. You can use this information to determine the strengths and weaknesses of a website and develop an effective SEO strategy.
SpyFu Annual Plans & Pricing
Basic: $33 per month
Professional: $58/month
7. Majestic SEO
Majestic SEO is a powerful tool for SEO professionals and link builders. Let’s see its key features:
Backlink Analysis: This feature maps the web to bring you comprehensive Link Intelligence data. It finds out who links to your website, showing valuable information about your backlink profile. The tool’s backlink index dates back to 2011, which is reliable for analyzing historical link data.
Trust Flow and Citation Flow Metrics:
- Trust Flow: It indicates the quality of links pointing to URLs and websites. A higher Trust Flow indicates good-quality links.
- Citation Flow: It is the number of links pointing to a website regardless of good or poor-quality links.
Visibility Flow:
- It identifies editorial-style links on high Trust Flow pages rather than directory-style links. Even when the directory Trust Flow is high, you can focus on desirable links.
Topical Trust Flow:
- This factor compares a website’s position to the best sites in over 800 categories. It shows the topical relevancy of a web page, aiding content optimization.
Flow Metric Scores:
- Each score represents a different measure of the impact of your content. You can see where the balance between Flow Metric scores differs from the norm for valuable insights.
Author Explorer:
- Research on web authors.
- Search for an author to find out the content they have written, their Trust Flow and Citation Flow metrics, backlinks to their authored content, and a timeline of their Twitter or other content.
Majestic also provides an API, domain comparison tools, and the ability to filter by topic, quality, language, and industry-standard metrics.
Majestic SEO Annual Plans & Pricing
Lite: $41.67/month
PRO: $83.33/month
API: $333.33/month
SEO Tools on Lifetime Deals
If the above best SEO tools are too expensive for you, you can see these alternatives on affordable lifetime deals available on AppSumo. Think about a specific SEO aspect you need and choose the best one from the available options. You’ll get a lifetime license to use for a one-time payment. Check it out from this link:
Which one is the best SEO tool for you?
It depends on your requirements and budget. If you are a big business or working for many clients, SEMRush, Ahrefs, and Moz Pro are our recommendations. If you are a beginner or a mid-size company, Serpstat, Majestic, or Spyfu will be your best choice. First, try any of them, then choose the one that fits your needs and budget.
Why should you use a premium SEO tool?
The web is also becoming the most competitive world. Winning your business online or ranking in prominent positions in search engine results is becoming tough. Here, premium software users are always smarter than free SEO software tools users. You need lots of research if you want to grow your business quickly or stick to your current status. These tools will help you quickly detect issues and opportunities and approach your goals.
Why do you hire a service instead of paying for expensive SEO software?
In the eyes of rich people, there is almost zero competition. They can buy everything and achieve their goals in no time. But if you are a small business without much earning currently or are running a new website with a tight budget, using expensive software may become hard for your pocket. If so, you can hire a service that meets your specific needs.
If you want to, here are affordable services for your SEO requirements like keyword research, on-page auditing, link building, competitor analysis, backlink audit, content writing, etc. Just tell them what you want to research and analyze and how you want to get the results.
Best books and courses to read:
| Best SEO books
| Best SEO training courses
Try any of the above professional SEO software tools and give your valuable comments below.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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