Pay-per-click advertising is excellent for driving quick traffic and generating profit. Check the list of the best Google Ads courses for 2025 and master the art of PPC marketing.
Enhance your paid marketing skills with our carefully selected Google PPC courses. With these expert-led programs, master the art of PPC campaign creation, optimization, and performance tracking. Whether you’re a beginner or an experienced marketer, these courses help you learn with tailored content for all levels. With hands-on exercises and practical understanding, you’ll learn Google PPC thoroughly and unlock the potential of advertising skills to drive targeted traffic, generate leads, and achieve your business goals effectively.
Why Google PPC advertising?
Most marketers run PPC campaigns when their SEO tactics fail or when they want to attract instant traffic for sales or attention. You know SEO takes days, months, or even years to get the desired results. In addition to SEO strategies, intelligent business owners use PPC advertising to scale up their business quickly. The training courses listed below will help you run Google advertising campaigns profitably without losing your hard-earned money.
We recommend the AdWords courses for:
- Businesses that want to promote their products cost-effectively
- Site owners or small businesses who want to improve their online visibility
- Affiliate marketers who want to increase their earnings
- People who wish to become a PPC expert.
Top Best Google Ads Courses for 2025 (Paid & Free)
1. Ultimate 2025 Google Ads Training: Profit with Pay Per Click (Udemy)
by Isaac Rudansky
Rating: 4.6 out of 5
This bestselling course is designed to turn you from a complete beginner into a savvy digital advertiser. Isaac Rudansky teaches every step—from setting up your Google Ads account to mastering advanced techniques like conversion tracking, bid strategy, and remarketing. Updated with the latest trends for 2025, the course equips you with the tools and skills to drive consistent, high-quality traffic to your website by outsmarting the competition.
Topics Covered
- Google Ads Account Setting up
- Campaign Creation & Optimization
- Conversion Tracking to measure and evaluate ad success
- Keyword Research & Management
- Audience Targeting & Remarketing
- Bid Strategies & Quality Score Improvement
- Competitor Analysis for better ad rank and profits.
About the Instructor
Isaac Rudansky is a certified Google Ads expert and co-founder of AdVenture Media. With a passion for digital advertising and over a decade of experience, he has helped more than 450 companies—from small local boutiques to large multinational enterprises. His dynamic teaching style has made his course a top-rated choice among learners who seek to master PPC advertising.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Udemy | Beginner | 35.5 hours | Yes | Paid |
2. The Complete Google Ads Masterclass 2025 (Udemy)
By: Robin & Jesper
Rating: 4.7 out of 5
This Udemy course is a comprehensive, hands-on course that helps learners build and manage Google Ads campaigns successfully. Designed for beginners and advanced learners, this masterclass guides you through everything—from crafting compelling search and shopping campaigns to leveraging AI-powered Performance Max ads—to drive targeted traffic and boost sales.
Topics Covered
- Google Ads Strategies
- Search Campaign Creation
- Shopping Campaign Setup
- AI Campaigns (Performance Max)
- Effective PPC Tactics
- Lead Generation and Sales Optimization
- Conversion Tracking
- Keyword Research
- Sales Psychology
- Copywriting for Ads
About the Instructors
Robin & Jesper are seasoned digital marketing professionals renowned for their practical and in-depth approach to Google Ads. Their interactive teaching style and comprehensive guidance make this course highly rated on Udemy.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Udemy | Beginner | 11h 21m | Yes | Paid |
3. Google Ads For Beginners 2025 – Step By Step Process
by Josh George, ClickSlice Ltd
Rating: 4.7 out of 5
This Udemy course is designed especially for complete beginners. In this course, Joshua George walks you through every stage of creating and managing effective ad campaigns. You’ll learn how to set up your first Google Ad, understand keywords, match types, and bidding strategies. With a practical, over-the-shoulder approach, you’ll see exactly how a real-world campaign is built and optimized for performance.
Topics Covered
- Google Ads Account Setup
- Understanding Keyword Research & Match Types
- Learning Ad Creation & Copywriting
- Bidding Strategies and Techniques
- Conversion Tracking to measure your campaign’s success.
- Campaign Optimisation for maximum ROI.
About the Instructor
Joshua George is a seasoned digital marketer with extensive expertise in Google Ads and SEO. With a proven record of helping businesses grow through targeted ad campaigns, Joshua teaches theories and practicals to succeed in the competitive world of online marketing.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Udemy | Beginner | 8.5 hours | Yes | Paid |
4. Search Advertising with Google Specialization (Coursera)
By: Anke Audenaert & Team
Rating: 4.5 out of 5
This specialization is designed to teach skills to create, manage, and optimize search advertising campaigns through Google Ads. By combining theoretical insights with practical, hands-on projects, the course guides you step by step. Learn to develop effective keyword strategies and set up campaigns to manage bidding and tracking conversions. After the course, you will be well fluent in search marketing and prepared for the Google Ads Search Certification Exam.
Topics Covered
- Introduction to Search Advertising
- Campaign Setup & Management
- Keyword Targeting & Asset Management
- Bidding Strategies & Budget Optimization
- Conversion Tracking & Performance Analysis
- Using the Google Ads Performance Planner
- Certification Exam Preparation
- Hands-on Projects & Case Studies to apply your skills in real-world scenarios.
About the Instructor
Anke Audenaert is a seasoned digital marketing professional renowned for her expertise in search advertising and Google Ads. Her engaging teaching style makes this course an invaluable resource for anyone in search advertising.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Coursera | Beginner | Approx 40 hours (4 weeks at 10 hours per week) | Yes | Paid |
5. Learn Google Ads for Beginners (Coursera)
By: Ishita Sinha
Rating: 4.4 out of 5
In this short 2-hour tutorial, you will learn how to set up your Google Ads account, start your PPC campaign, use the targeted keywords, and harness the power of conversion tracking. The hands-on approach not only demystifies the complexities of paid search advertising but also helps you with practical strategies to boost conversions.
Topics Covered
- Setting up a Google Ads Account
- Building an organized ad campaign that aligns with your business objectives.
- Ad Group & Keyword Research
- Implementing tracking systems that measure your campaign’s success.
- Tools & Settings Navigation
About the Instructor
Ishita Sinha brings hands-on expertise of Google Ads into a beginner-friendly format. Her clear explanations and focused strategies help to lay a solid foundation for future marketing successes.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Coursera | Beginner | 2 hours | Yes | Free |
6. Google Ads Training Course (Skillshop)
By: Google Skillshop Team
Rating: N/A
This free course from Google is a comprehensive, self-paced course for digital marketers that teaches the essential skills to craft and optimize search advertising campaigns. Developed by Google’s digital advertising experts, this training guides you through the fundamentals of Google Ads advertising. It offers practical insights and real-world case studies to help you achieve measurable results and confidently pursue the Google Ads Search Certification.
Topics Covered
- Introduction to Google Ads Search
- Campaign Setup Fundamentals
- Keyword Strategy & Optimization
- Crafting Compelling Ad Copy
- Bid Management & Budgeting
- Conversion Tracking & Analytics
- Exam Preparation
About the Instructor
This course is crafted by the Google Skillshop Team—seasoned experts. Drawing from years of industry experience and a deep understanding of search marketing dynamics, the team disassembles difficult PPC campaigns into clear, actionable strategies.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| Skillshop | Beginner | 4 hours | Yes | Free |
7. Google Ads Essential Training Online Class (LinkedIn Learning)
By: Brad Batesole
Rating: 4.7 out of 5
This training from LinkedIn learning is a hands-on course that lays a solid foundation in pay-per-click (PPC) advertising. Delivered by seasoned expert Brad Batesole, this course takes you through every step, from understanding to implementing techniques that drive success. With practical demonstrations on creating campaigns, writing your first ad, and exploring Google Ads reporting alongside Google Analytics, you’ll be learned to optimize your digital marketing efforts and maximize ROI.
Topics Covered
- PPC Advertising Fundamentals
- Account Setup & Configuration
- Keyword Research & Targeting
- Campaign Creation & Management
- Ad Copywriting
- Data Analytics & Reporting
- Leveraging Ad Extensions
About the Instructor
Brad Batesole, a partner at Madecraft and a renowned marketing author on LinkedIn, brings years of real-world experience to teach you efficiently. Brad’s clear and organized approach helps learners to effectively launch and optimize Google Ads campaigns.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| LinkedIn Learning | Beginner | 2h 24m | Yes | Paid |
8. Digital Advertising Certification Course (HubSpot Academy)
By: HubSpot Academy Team
Rating: 4.6 out of 5
This free, comprehensive program teaches learners to develop and execute effective digital advertising campaigns. This course demystifies the process of creating targeted ad strategies across social media, Google Ads, and programmatic platforms. With a blend of theory and practical, real-world insights, you can plan, launch, and optimize campaigns after this course.
Topics Covered
- Digital Advertising Strategy
- Journey-Based Advertising
- Targeted Advertising Techniques
- Social Media and Paid Search
- Advanced Google Ads Strategies
- Programmatic Advertising Overview
- Monitoring and Reporting
About the Instructor
This course is led by the HubSpot Academy Team, seasoned digital marketing professionals. The team breaks down complex concepts into clear, actionable strategies. Their guidance not only prepares you to run effective campaigns and earn a respected industry certification.
| Provider | Skill | Duration | Certificate | Cost |
|---|---|---|---|---|
| HubSpot Academy | Beginner | 3 hr 48 min | Yes | Free |
Which Course is Right for You?
- Free or Paid: Take any free course for the fundamental skills of Google Ads advertising if you are a beginner. If you want to learn hands-on skills and tactics for your business or career, enroll in a paid course recommended above.
- For Upgrading Skills or a Professional Certificate: Whether you are a beginner or an advanced user of Google Ads, affordable Udemy courses are enough to enhance your current PPC skills. However, if you are looking for an industry-recognized certificate, Coursera courses are highly recommended.
Useful Books for Reading:
| Best books for Google Ads
| Best advertising books
| Best search engine marketing books
Are you looking for an expert for your Google Ads campaigns?
| Check out these Google Ads services (Fiverr)
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.