There are many forms of online marketing and email marketing is one of the popular marketing techniques to promote your products or services. But, the question is how to do it effectively and efficiently. Given below are top email marketing books and guides you can read to run successful campaigns for your business in 2016.
What is Email Marketing?
Email marketing is the form of marketing done through emails. It strengthens business communications and targets real customers directly. But you might wonder to learn that email marketing is a cost effective way of marketing to sell your products or services easily if you do it rightly.
In email marketing, you do advertising, sales or any information to clients. You also do it for building customer loyalty and brand awareness. This type of marketing will help you connected with your clients efficiently.
This way of marketing saves time, cost and space while it can reach the targeted market quickly. There are also powerful email marketing software tools that accelerate and automate your works. With email marketing software, you can maintain a list of email recipients based on several criteria and you create email messages to send out to the targeted people as they are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.
You do your email marketing campaigns in several ways. You can provide a welcome message when someone subscribes your newsletter or does any activity on your site. You can also deliver time to time announcements, product updates etc. Your company’s information provided at the bottom of your email messages helps them learn more about you and services. In this way, your site will have more traffic and improve search engine ranking. With an email marketing tool, you reach the target market quickly and stay connected with them building the purchasing mood.
But how to do email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing with email marketing. You too can do it for any business!
You need to learn valuable lessons from successful marketers. Utilizing their tips and secrets, you can unfold the success easily and quickly. The following are the best email marketing books as I know. Click on the title of the books for more details:
by Matthew Paulson
You’ll learn top techniques to build a massive mailing list. Write compelling email copy and generate more sales with this book. The book is from Author’s best experience that made him 275,000 investors and one million dollars per year. A must-read for digital marketers in any level!
by John McIntyre
This is a short ebook. In this new eBook, you’ll learn 63 ways to grow your business through email marketing.
by Argena Olivis
Email list is a great asset for your business. Read this book and learn to build an email list for exploding traffic on your website. Learn to create Opt-in page, get traffic to your squeeze page, set up auto-responders, build relationships, sell to your mailing list, get Facebook fans and more. This book helps you automate your business through email marketing.
by Ian Brodie
“A results getting tour de force. This is simply the best book on email marketing I have ever read.” said Howard Lothrop. The author says email marketing is outperformed all other marketing strategies. This book has full of examples, templates and clear cut steps for building a successful email marketing system that gets results. A must-read book!
This book is a guide to understanding the best practices of this complex email marketing system. In this book, you’ll learn to build high valued subscribers list and 120 easy-to understand email marketing rules.
by Steve Scott
If you want to use email marketing strategies in your Kindle publishing, affiliate marketing and information marketing, this book is for you. In this book, you’ll learn to build an email list of faithful subscribers that lasts for years. Follow the step-by-step guide in this book and build a successful business quickly.
by DJ Waldow and Jason Falls
It is true that email marketers get more opportunities than others. Really this book is a no non-sense guide to email marketing. This is a complete guide for any business size, big or small, beginners and established ones. A must-have book for you!
by Scott Frothingham
Copywriting is one of the important parts of email marketing campaigns. Good copywriting will make the customers more loyal,, more responsive and earn more profits. Read this book and get your email marketing campaigns to the next level.
This book applies such modern marketing principles to the world’s greatest marketing tool known as permission email. The author, expert in email marketing, reveals what works, what doesn’t, and how to leverage the power of email for your marketing success. This book teaches you how to engage people to be your subscribers, how to create relevant content, how to combine emails with viral and word of mouth strategies, how to use surveys, forms and feedback tools and how to use spam free, legitimate emails. This book is a combined thought of 20 professional marketers. A reader says, “I learned a lot and have made it a must read for our staff that is involved in marketing as well.”
From this new book, you will learn how to create great email marketing campaigns, how to build stronger relationships, generate new qualified leads and sales, learn top secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. Automate the whole e-mail marketing process. From thousands of email marketing experts, this book includes their secrets and ideas, including actual case studies. Readers say, “In an increasingly technology driven world, this book is a must-read for anyone interested in marketing their business on the internet.”
– By NIGCWORLD Jobs