Among the various forms of online marketing, email marketing is one of the most essential marketing techniques for promoting your website or business. But the question is how to do it effectively and efficiently. Below are the top email marketing books and guides you can read to run successful email campaigns for your business in 2025.
What is Email Marketing?
But you might wonder to learn that email marketing is a cost-effective way of marketing to sell your products or services quickly if you do it properly. It is a form of marketing done through email. It strengthens business communications and targets real customers directly at any time.
In this system, you advertise, sell, or send any information to clients/customers. This type of marketing helps you connect with them efficiently. You also do it for building customer loyalty and brand awareness.
This way of marketing saves time, cost, and space while reaching the targeted market quickly. There are excellent email marketing software tools that accelerate and automate your work. You can maintain a list of email recipients with email software tools based on several criteria. You can create email messages to send to targeted people who are interested in or have requested them at any time automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.
You do your email campaigns in several ways. You can provide a welcome message when someone subscribes to your newsletter or does any activity on your site. You can also deliver time-to-time announcements, product updates, and more. In this way, your site will drive more traffic and improve search engine ranking. With an email tool, you reach the target market quickly and stay connected with them to build the purchasing mood.
But how to do your email marketing campaigns successfully? Anik Singal earns $10+ million per year from affiliate marketing using email marketing. You, too, can do it for any of your businesses!
Learn valuable lessons from successful marketers. Using their tips and secrets, you can unfold the success easily and quickly. The following are the best books on email marketing (suitable for any large and small business), and featured in many online reviews.
Top Email Marketing Books for 2025
1. Email Marketing Rules (4th Edition)
by Chad S. White
Rating: 4.8/5
Edition: 2023 • Pages: 402
The 4th Edition of Email Marketing Rules is the latest edition that demystifies email marketing with 184 best practices to help build productive email lists, set program goals, create relevant messages, craft high-performance triggered emails, and effectively plan and produce emails.
This Amazon bestseller covers a wide range of topics on understanding the law, optimizing email frequency, using the best landing pages, and conducting A/B testing.
Author Chad S. White, a prominent figure in the email and digital marketing space, has contributed numerous posts and articles on the subject. He has been recognized as a leading expert in email marketing, receiving accolades such as the ANA’s 2018 Email Marketer Thought Leader of the Year.
2. Holistic Email Marketing
by Kath Pay
Rating: 5.0/5
Edition: 2025 • Pages: 332
Follow the holistic approach discussed in this book. You can break the barriers and drive more robust results. With this up-to-date guide, you can develop strategies and tactics as a better email marketer, create emails customers will love, and use a scientific method to learn what works for you.
This second edition offers a dynamic, customer-centric approach to email marketing based on behavioural science, psychology, and innovation. It’s both a strategic framework and a hands-on guide for marketers ready to break through inbox noise and build deeper relationships with their audiences.
3. How To Write Emails That Sell
by Matt Bacak
Rating: 4.1/5 Edition: 2021 • Pages: 72
If you’re ready to write email campaigns that will sell, you may be wondering how to go. Thankfully, this book will teach you the best way to create effective sales letters. It covers everything from the most compelling subject lines to creating effective opt-in forms. With the right tips, you’ll be able to write exciting emails that will sell.
The short book is packed with information, ranging from autoresponders and domains to creating sales funnels and creating profitable email marketing lists. It also covers the essentials of choosing your niche, creating a good email, and what to include in it. It also has a wealth of bonuses, including checklists, video guides, swipe files, templates, profit calculators, and an invitation to Matt’s online email marketing masterclass.
4. Email Marketing That Doesn’t Suck
by Bobby Klinck
Rating: 4.7/5
Edition: 2022 • Pages: 266
If you are a conversion copywriter, you are an online marketing guru, but you can’t make money from email marketing. Email marketing needs to write a good story that people want to read. The author says conventional, old-school rules of email marketing are plain dumb.
In this book, online entrepreneur Bobby Klinck applies his lawyering skills and teaches you the five principles of email marketing, and shows you how to infuse purpose into your message. The book teaches you how to write an email that doesn’t suck to enable you to make money with email marketing. A must-read!
5. Email Marketing Blueprint
By: Gabriel Váraljay
Rating: 4.9/5
Edition: 2025 • Pages: 538
This comprehensive playbook teaches you a zero-to-launch roadmap for building a profitable email list, even without prior experience or a product. Gabriel Váraljay, a seasoned digital marketer, debunks common myths about email marketing and lays out a 3-step system to attract ready-to-buy subscribers, boost open rates, and monetize authentically. With subject line formulas, welcome sequence templates, and advanced segmentation strategies, the book helps readers build trust, drive conversions, and automate their growth.
Solo creators, SaaS founders, and service-based businesses will find this guide a valuable read.
Megh F from the United States reviewed, “This was a fantastic read! This book makes it clear that email marketing is about more than just technology; it’s about building real relationships!! This book also stresses the importance of offering genuine value, earning trust, and avoiding false promises or over-automation. It’s been very helpful for my business, and I recommend all small business owners take a read.”
6. 300 Email Marketing Tips
by Meera Kothand
Rating: 4.4/5
Edition: 2019 • Pages: 132
Email marketing is not all about list building. It consists of a coherent, holistic approach to getting results. The book teaches you how to do branding with it, seven things to do for your welcome email, and two critical points to address in your lead magnet.
Packed with practical wisdom, this guide strips email marketing down to its essentials for solopreneurs and small business owners. This book provides a clear path to building an engaged list and turning subscribers into loyal buyers.
7. Email Marketing Demystified
by Matthew Paulson
Rating: 4.6/5
Edition: 2022 • Pages: 272
Wise marketers are constantly using email marketing techniques to generate massive leads and sales. In this edition of the book, Mathew teaches you the tips and tricks used by top marketers and how to write compelling copy that triggers millions in revenue. The author generates more than $25 million per year in revenue using the strategies in the book.
From this book, learn to build a massive mailing list with 15 techniques, write action-driving copies, and use email marketing to create six new income streams. The author teaches you the ways million-dollar companies are currently doing. Use best practices not to send your emails into the spam folder. This is a must-read! It will help you shine in any business you are doing.
8. The SaaS Email Marketing Playbook
by Étienne Garbugli
Rating: 4.4/5
Edition: 2020 • Pages: 256
Email marketing can help to increase conversions and grow your monthly revenue. Set up an automation to send the correct email to the right user at the right time. You’ll see increased engagement and sales. It is better than investing in ads. But you need to learn an effective strategy to avoid many mistakes before you jump into it.
This book teaches you how and when to create new emails to influence the users’ behaviors and buying decisions, how to increase the performance of every email sent out, stand out in a crowded inbox, and systematically grow the performance of your email marketing program. The author says that you don’t need to be a master copywriter to send effective emails. The book has everything to plan, build, and optimize your email marketing strategy.
9. Ultimate Guide to Email Marketing for Business
by Susan Gunelius
Rating: 4.2/5
Edition: 2018 • Pages: 226
From millions of emails sent every day, about 67% of them fall into spam. Susan Gunelius offers you tools to grow the email subscribers list, keep them engaged, and turn them into lifelong customers.
To build a strong email marketing program and increase revenue, discover free content to encourage subscribing, conversion funnels to drive sales, and email automation. This book is an ultimate read. From it, learn list segmenting techniques, key metrics to improve results, personalization strategies, delivery rules, and tools. A must-read for beginners!
10. Just F*cking Send It
By Ian Andrew Stanley
Rating: 4.3/5
Edition: 2025 • Pages: 202
This bold, no-fluff guide draws on experience that’s generated over $200 million in sales. It delivers four core principles: send more emails, send better emails, time them right, and don’t be boring. With humor, edge, and heaps of real-world strategies, Stanley empowers even reluctant writers to ditch perfectionism and start sending emails that get opened, read, and—most importantly—convert. It’s a battle cry for marketers ready to get results without corporate jargon.
11. The Cold Email Manifesto
by Alex Berman & Robert Indries
Rating: 4.5/5
Edition: 2022 • Pages: 212
This book helps you transform your business and elevate your sales team by harnessing the powerful tool of Cold Email, Silicon Valley’s multi-billion-dollar secret weapon. With the Cold Email Manifesto, you can pitch unknown companies, replicate your most profitable clients, bring predictability to your sales pipeline, and more.
This proven system, derived from teaching over 100,000 people worldwide, is for any B2B company. Addressing common growth challenges, such as insufficient leads and low conversion rates, the book provides a reliable solution with lead generation, messaging, selling, and team expansion.
Author Robert, an International Tycoon interviewed by Entrepreneur.com, owns 8 successful businesses, operating on four continents and providing jobs to hundreds of people across six different industries. And Alex Berman is a YouTube creator and founder of Leadshark, Taplio, and X27.
12. The Email Lifeline
by Anik Singal
Rating: 4.3/5
Edition: 2016 • Pages: 126
In this book, you’ll learn how to use the power of email marketing to generate more sales. Anik Singal has taught thousands of marketers the secrets of email marketing. The author explains why so many email marketing efforts fail and how to make each one successful.
This is an excellent book for those who want to make more sales with their products. The author also teaches the value of email traffic and how to build a list that generates revenue. The book is a must-have for any entrepreneur who’s looking to use the power of email to reach their customers.
Anik Singal has received countless awards for his work and is the author of several other books. His goal is to help companies build large email lists and generate revenue with email marketing.
An email marketing book of all time!
13. Email Is Not Dead
by Karly McFarland
Rating: 4.9/5
Edition: 2022 • Pages: 217
The book shares with you proven experience and results in DTC email and SMS marketing. Learn email marketing from start to finish in an easily digestible way. This book is a must-read for any seasoned or new email marketer who wants juicy retention techniques and revenue-boosting strategies.
Learn deliverability, list-building tactics, proven email frameworks, advanced flows, SMS and MMS, and much more. The book is easy to read and simple to take immediate action to audit your existing email campaign or build one from scratch.
Useful Resources
| Top email marketing courses
| Email marketing services (Fiverr)
| Email marketing tools (AppSumo lifetime deals)
More books for further reading:
| Best digital marketing books
| Best books for SEO
| Best copywriting books
| More marketing books
If the list of the best email marketing books is helpful to you, please share it with your friends and on social media posts, and let them find it. Your valuable comment is also most welcome.
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.
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Wow! Kavita
Superb list! Would really help beginners like me.
Thanks for sharing