Some important keyword research tactics
– Audience research
As said above, you have a target audience for the business in your niche. Now, you can research them and know how they search using search engines like Google. Run your query like this using wildcard (*):
“how to * for small business”
“* tips for digital marketing”
“cameras for *”
Using the wildcard (*) to act as a blank filler can generate a lot of results related to your search.
– Commonly asked questions
You need to research what people are asking about your products or services. Find the questions they ask online and create content to answer them appropriately. Use queries like this:
“what * seo tools”
“how * bicycles”
“why * diabetes”
– Topics and areas of interest
Use how, what, why, when, and where in your query like this:
“what to write”
“where is the best place for”
“when is the best time to”
– Pain points research
Use words like stop, overcome, and quit in the query like this:
“how to overcome”
“why is it so hard to”
– Buyer keyword research
Include words like buy, order, purchase, cheapest, deals, best value, sale, etc. in the search query like this:
“purchase * online”
“* free shipping”
“where can i order”
– Use time and period
Use year, season, or an upcoming holiday in the search term like this:
“best * 2022”
“* movies 2023”
– Use location
Include country, city, or state name in the query like this:
“best * new york”
“learn to * in london”
“where to buy * in usa”
– Niche research
Use ‘for’ as part of the search like this:
“link building for”
“online dating for”
– Audience-centric research
Also, use ‘for’ to find products or services your audience is looking for like this:
“* for new business”
“* for young girls”
“* for video marketers”
– Topic-centric research
You can also use ‘for’ to discover products or services of interest like this:
“* for yoga”
“* for content writers”
“* for kitchen”
– Research for urgency or solution
This way will enable you to discover products, services, or solutions people are looking for:
“how to * quickly “
“how to * immediately”
“* fast shipping”
– Product Comparison
Use ‘vs’ or ‘compare’ if you want to find keywords about product comparison:
“nikon * vs canon”
“yoast seo vs”
“compare semrush and”
– Hashtags research
Use the hashtag (#) as the query to find out popular hashtags at the time.
– Popular websites
Enter ‘www.’ as the search term to know popular websites in a country. In this case, you have to select the country you want to look in.
The above are some of the techniques and examples you can use. As long as you use the app, you can get more keyword research tactics and find unlimited content ideas.
Choose the keywords you want from the results and see the potential and SEO metrics of each keyword like search volume, CPC, competition, SERP difficulty, etc. using any free and paid tools. You can use free tools like Google Keyword Planner, Ubersuggest, Google Trends, etc to know the best keywords you want to target.