Looking to learn email marketing to add an extra strategy to your online campaigns and grow your business? Or looking to improve your existing email campaigns? Check these best email marketing training courses selected for 2025 to maximize email campaigns more than ever before.
Email marketing is still one of the most effective and profitable digital marketing strategies. With it, businesses can reach their customers directly and build lasting relationships. Enrolling in an email marketing course will upskill or enhance your knowledge. To help you make an informed decision for selecting the best course, we’ve curated a list of the 7 top email marketing courses.
These courses cover a wide range of topics, from basic email marketing concepts to advanced strategies. They are created by industry-leading experts and specially selected from Udemy, Coursera, and other platforms. If you are a beginner, start with a free course or choose from the paid options if you are looking for an advanced, in-depth course.
Top Best Email Marketing Training Courses for 2025 (Paid)
1. The Complete Mailchimp Email Marketing Course for 2025 (Udemy)
by COURSE ENVY
Udemy Rating: 4.2/5
Duration: 4h 22m
Skill: Beginner
This bestselling course covers a wide range of topics. They include creating A/B split test campaigns, optimizing and creating high-quality email campaigns, setting up email lists and opt-in forms, and more.
Key Features:
- Various aspects of MailChimp email marketing
- Practical exercises to apply the concepts learned
- Setting up MailChimp email lists and opt-in forms
- A/B split testing, content creation, and marketing metrics
- Hyper-segmentation and optimizing campaigns for maximum results
Benefits:
✔ Practical skills in using MailChimp
✔ High-quality and optimized email campaigns that get opened and convert
✔ Ability to analyze email marketing performance and optimize campaigns
✔ Skills of hyper-segmented email lists for targeted marketing campaigns
✔ Skills to grow your email list.
Udemy Review:
“Seems like this will be a great way for me to learn how to run email campaigns for my business. Love the free resources and it’s easy to listen to and follow along.” – Lucy G.
2. ActiveCampaign Email Automation Masterclass (Udemy)
Rating: 4.6/5
Duration: 3 hours
Skill: Beginner to Advanced
This course is one of the top-rated ones on Udemy. This masterclass teaches you how to automate email marketing with ActiveCampaign. After the course, I am sure you will be able to build a high-converting list, engage customers effortlessly, and generate sales on autopilot. No more manual email drudgery by using smart automation that works.
Key Features:
- Step-by-step account setup to get the most from ActiveCampaign
- Lead magnet strategies to grow a targeted email list
- Essential email automation sequences for every business
- Professional formatting for visually stunning emails
- Customer segmentation to send tailored, high-impact campaigns
Benefits:
✔ It saves time and boosts efficiency with automation
✔ Improves customer experience and engagement
✔ Scales your business without increasing workload
✔ Increases sales and conversions effortlessly
Udemy Review:
“This course is very easy to understand. I also love how Sarah discussed each part of the Dashboard and how she uses it in her business.” – Katie B.
3. Email Marketing – AI Copywriting and Growing Your Email Lists (Udemy)
By Jun Wu
Udemy Rating: 4.8/5
Duration: 4h 53m
Skill: Beginner to advanced
Struggling to grow your email list and write compelling emails? This bestselling course uses a powerful system to automate your email marketing and create sales-driven copy effortlessly. With AI-powered techniques and ready-to-use templates, you’ll craft engaging emails that convert.
Key Features:
- AI-driven copywriting prompts to create high-impact emails
- Proven sales copy templates to instantly boost engagement and conversions
- Step-by-step email system for effective automation
- Exclusive access to high-converting headlines, subject lines, and power words
Benefits:
✔ It eliminates the guesswork in email marketing
✔ Helps to build an engaged and profitable email list
✔ AI tools for content creation
✔ Copywriting techniques to boost sales
Udemy Review:
“This course is perfect and practical. Hopefully, I can be a better email marketer in my job. Thanks, Jun!” – I Putu Febrian Andira P.
4. Klaviyo Email Marketing For eCommerce – 30-50% More Revenue! (Udemy)
By Jonathan Ng
Rating: 4.4/5
Duration: 5 hours
Skill: Beginner to Advanced
Another bestseller from Udemy! This course shares the Klaviyo email marketing strategies without spending more on ads. You’ll learn automated email flows, segmentation, and campaigns to boost conversions, retain customers, and grow your business effortlessly. For e-commerce marketers, this course is for them.
Key Features:
- Step-by-step Klaviyo setup for eCommerce success
- Advanced email automation flows to recover lost sales
- Segmentation strategies for hyper-targeted campaigns
- Manual broadcast campaigns to drive immediate revenue
- Proven tactics to increase customer lifetime value (LTV)
Benefits:
✔ Email marketing without depending much on advertising
✔ Building long-term customer relationships
✔ Optimizing your email strategy to increase conversion
Udemy Review:
“Very informative and eye opening.” – Mohasin A.
5. Email Marketing Strategy: Warm Up a Cold List (LinkedIn Learning)
By Patrick Rauland
Rating: 4.8/5
Duration: 42m 49s
Skill: Beginner
Keeping your email list engaged is the key to growing your business. This course shares proven strategies for “warming up” a cold subscriber list and reactivating engagement. You’ll learn how to recognize a stagnant list, clean up inactive subscribers, and execute effective reengagement campaigns to boost conversions.
Key Features:
- Identifying cold subscribers using key evaluative metrics
- Reengagement campaigns to wake up interaction
- Email hygiene for a responsive and active list
- Creating must-open emails that drive conversions
- Segmentation for targeting warm and cold subscribers effectively
Benefits:
✔ Keeping your email list fresh and responsive
✔ Optimizing open rates and subscriber engagement
✔ Building customer relationships through personalized communication
✔ Maximizing marketing impact
LinkedIn Review:
“Very interactive and realistic course, I love how you managed to link theory with real-life examples” – Aura Salvatierra
Best Free Email Marketing Courses
6. Use Mailchimp to Build an E-mail Marketing Campaign (Coursera)
Rating: 4.5/5
Duration: 2 hours
Skill: Beginner
Want to craft professional, engaging email campaigns? This guided project walks you through Mailchimp’s powerful features. After the course, you can design, automate, and optimize your marketing emails and build a high-impact campaign that boosts engagement and drives results.
Key Features:
- Step-by-step Mailchimp setup for starting campaigns
- Hands-on design tools to craft visually appealing emails
- Audience targeting strategies for higher engagement
- Call-to-action optimization to improve conversions
- Real-time project guidance from industry experts
Benefits:
✔ Building marketing emails to capture attention
✔ Streamlining campaign management with Mailchimp’s tools
✔ Customer engagement with personalized content
✔ Practical email marketing techniques in just two hours
Coursera Review:
“The course is precise and succinct. Not to mention, Stacey is such a great teacher. I have fallen in love with her presentation. ” – AD
7. Think Outside the Inbox: Email Marketing (Coursera)
by Google Career Certificates
Rating: 4.8/5
Duration: 18 hours
Skill: Beginner
Crafting email campaigns that engage and convert requires skill. This course, part of the Google Digital Marketing & E-commerce Certificate, teaches you how to design, execute, and optimize email campaigns to drive customer interaction and business growth.
Key Features:
- Email strategy to enhance engagement and conversions
- Compelling subject lines and preview texts that increase open rates
- Campaign automation for efficiency and impact
- Effective contact segmentation
- Analyzing campaign results to improve future performance
Benefits:
✔ High-performing email campaigns with proven techniques
✔ Targeted email lists for better results
✔ Automation to streamline marketing efforts
✔ Customer retention and sales growth
Coursera Review:
“Excellent course. I learned a lot from it, and my teacher was excellent! Thank you so much, and I hope I will be able to apply this information once I get a job!”– GB
See more free email marketing courses > Visit Alison
Courses and Books for Further Learning
👉🏻 Best email marketing books
👉🏻 Best copywriting books
👉🏻 Best digital marketing courses
👉🏻 Best content marketing books
👉🏻 Best marketing automation books
Tools & Services
👉🏻 Email marketing services (Fiverr)
👉🏻 Lifetime deals on email marketing tools (AppSumo)
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.