Pay-per-click advertising is excellent for quick traffic drive and profit-making. Check the list of the best Google Ads courses for 2024 and master the art of PPC marketing.
Build up your paid marketing skills with our selected Google PPC courses. With these expert-led programs, master the art of PPC campaign creation, optimization, and performance tracking. Whether you’re a beginner or an experienced marketer, these courses offer tailored content for all levels. With hands-on exercises and practical insights, you’ll learn Google PPC thoroughly and unlock the potential to drive targeted traffic, generate leads, and achieve your business goals effectively.
Why Google PPC advertising?
You do it when your SEO tactics fail or when you want to attract instant traffic for sales or attention. You know SEO takes days, months, or even years to get the desired results. In addition to SEO strategies, intelligent digital marketers use PPC advertising to scale up their business quickly. The training courses listed below will help you run Google advertising campaigns profitably without losing your hard-earned money.
We highly recommend the AdWords courses for:
by Isaac Rudansky
Rating: 4.6/5
It is still one of the bestselling courses on Udemy. Learn to drive traffic around the clock to your site, mobile apps, or landing pages. Create and optimize your Google ad campaigns cost-effectively. Employ conversion tracking to measure the effectiveness of your ads. And, run remarketing techniques for visitors coming back to your website and boost traffic and sales.
The course is suitable for any level of learners!
by Anton Voroniuk, Anton Voroniuk Support, and Burach Ivan
Rating: 4.5/5
This Google Ads course runs over 4 hours of lectures on the topics – creating effective ad campaigns, keyword research, ad targeting, bidding strategies, and ad formats. You will also learn what Google Ads specialists do, practical examples and exercises.
With this training course, you will have the opportunity to learn Google Ads from experienced digital marketing professionals. A new course to help you succeed in Google Ads and grow your business!
Instructor Anton Voroniuk is a seasoned Digital Marketing Expert with over 15 years of experience and Ivan Burach is a Paid Traffic Expert focusing on solving business problems using paid traffic tools and has experience in strategic planning, launch, maintenance, and optimization of platforms like Google Ads and Facebook Ads.
by Simon Koss
Rating: 4.5/5
The training class teaches you everything to make your Google AdWords campaigns successful. The instructor talks about discovering the right audiences, creating text and image ads, and running responsive ads to maximize conversion. Also, learn about Google display ad campaigns and remarketing campaigns.
To improve the effectiveness and ROI of your campaigns, discover the bidding and quality score techniques from this course.
by The Table Of Bosses, WAMM Marketing
Rating: 4.8/5
This course teaches you how to use CHATGPT, an advanced AI tool, to create compelling ad copy for Google advertising campaigns. Learn about integrating CHATGPT into your ad campaigns and best practices for creating effective Google ads. The course provides hands-on experience with case studies and practical exercises, aiming to equip Google Ads users with the skills to succeed in digital advertising.
This course teaches students the fundamentals of Google Ads with a focus on leveraging ChatGPT to enhance ad performance. You will learn to set up and manage Google Ads campaigns, interpret performance metrics, optimize ad performance, conduct A/B tests, target specific audience segments, implement retargeting campaigns, and create custom reports for comprehensive ad performance analysis.
by Josh George, ClickSlice Ltd
Rating: 4.6/5
If you are a beginner in Google Ads advertising, it is the high-rated, best course for you. The well-known instructor will teach you how to set up your first ad campaign. Learn to understand the intent of a keyword and find 100s of good terms through keyword research. Learn about bidding strategies, quality scores, ad extensions, conversion tracking, and campaign optimization techniques.
In addition, learn to save money by using match types and creating killer ads to increase the click-through rate from this online course.
by Diego Davila, Phil Ebiner, Video School
Rating: 4.5/5
This course is beneficial to both beginners and advanced learners. It teaches you search ads, display ads, YouTube ads, and shopping ads. Learn to find the best keywords and optimize your campaigns for the target audience.
In addition, this Google Ads course also teaches you about ad extensions, automatic bidding, remarketing, and more to master Google Ads.
by Yasir Ahmed, MBA
Rating: 4.3/5
This training teaches you Google Ads core features in just one hour to make it easy to get started with advertising on the Google network. You will learn about campaign objectives, ad types, budgeting, extensions, targeting options, geographic and radius targeting, ad extensions, audience demographics, and keyword selection.
The Udemy course provides a live search ad example and explains keyword types such as broad, exact, and phrase match. The training concludes with guidance on a complete ad campaign using top keywords.
The instructor has experience in paid advertising and business growth since 2015 and trained several students, including those who have achieved six-figure success.
by Lucas Wilde
Rating: 4.5/5
This training course teaches to sell products or services using Google Ads. It also teaches you Google Shopping Ad campaigns for e-commerce sites. After the training, you can drive a continuous traffic flow to your site, store, or any landing page.
Easily set up your conversion tracking and remarketing. Build reports and optimize the campaigns to maximize the ROI of your business, and much more from this Udemy video course.
by Bernard Martin, WAMM Marketing
Rating: 4.8/5
This course guides you to master digital advertising on Google Ads. From fundamentals to advanced tactics, learn about ad copy, keyword research, bid management, ad extensions, targeting options, and Google’s Quality Score algorithm.
You will learn practical knowledge from real-world case studies and hands-on exercises in the course. It will start running effective Google Ads campaigns with a measurable return on investment. The course is designed for business owners and marketing professionals.
Bernard Martin, the instructor, has 18 years of experience and helped others avoid the struggles and heartaches he faced. Learn his experiences from this course.
By Angelo Paolillo
Rating: 4.6/5
In this 2-hour project-based Coursera course, you will learn how to create a Google Ads search campaign focusing on strategic foundations, ad group structure, keyword targeting, and ad design. Learn account creation, goal setting, campaign type selection, targeting options, bidding and budgeting, ad group and keyword creation, ad design, keyword match types, and conversion tracking.
After the course, you will have a good understanding of the strategic principles of search marketing campaigns and be able to create a well-structured Google Ads search campaign with effective targeting, compelling ads, and relevant keyword-matching options.
The instructor has working experience in online marketing, data analysis, CRM systems, Google and LinkedIn. He is a digital consultant and educator at Cleerup. If you are looking for a professional certification course, this is for you.
Free courses are not as good as paid ones, as you know. The above premium courses give you top secrets and advanced techniques to master PPC marketing skills. Therefore, if you are looking for advanced tips and ease of learning, the paid courses are for you. However, if you want to educate yourself with a free course, click the links below:
Save money and save time by hiring an expert. Hire a PPC specialist, let him set up a campaign for you, then see the results.
You can hire a Google Ads specialist to:
| Best Books for Google Ads
| Best advertising books
| Put paid advertising to work (article)
| Best search engine marketing books
I hope you enjoyed the affordable best courses for Google Ads. Please share the page with your social media posts, friends, and loved ones. Let them find the classes and help them learn and make money. If you have a valuable comment, please leave it in the comment box. We are thrilled to hear from you.
Disclosure: Course ratings in this page are from Udemy and Coursera. And, the key summaries given are from the descriptions of the courses.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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