ChatGPT is a cutting-edge AI language model that helps digital marketers create content, brainstorm ideas, and optimize campaigns. In this article, you’ll find the best ChatGPT courses for digital marketers in 2025, what each course covers, and which one is right for your skill level.
Benefits of taking ChatGPT courses for digital marketers
The popularity of ChatGPT is everywhere. You can use it as a powerful tool. The online video courses teach you the advantages of using this AI tool in digital marketing, including:
- Content creation: Generate high-quality content quickly and easily. This is particularly useful for creating blog posts, copywriting, social media updates, and email newsletters.
- Idea generation: Generate new and creative ideas for your marketing campaigns.
- Personalization: Personalize your marketing messages to individual customers, improving the customer experience and increasing conversions.
- Search Engine Optimization: Improve your SEO skills and campaigns.
- Integration: Integrate it into various marketing channels such as websites, social media platforms, or messaging apps.
- Marketing research: Generate insights and analytics that can inform your marketing decisions.
- Automation: Automate repetitive tasks, such as responding to customer inquiries, saving time and resources.
- Cost-effective: ChatGPT is a cost-effective solution, as it eliminates the need for expensive marketing agencies or consultants.
Top Best ChatGPT Courses for Digital Marketers in 2025
1. ChatGPT Masterclass: The Guide to AI & Prompt Engineering
by Robin & Jesper
Rating: 4.6/5 • 42,954 learners
Duration: 23h 1m • Skill: All levels
Updated: September 2025
What makes ChatGPT Masterclass a top pick for digital marketers?
This ChatGPT Masterclass is a comprehensive and transformative journey into the world of AI and prompt engineering. It covers everything from understanding and mastering ChatGPT to applying it in real-world scenarios and transforming your career with AI. The course provides hands-on exercises, practical applications, and a deep dive into prompt engineering, which is crucial for getting the most out of AI tools.
The course is designed for a wide range of learners, including AI enthusiasts, content creators, digital marketers, professional writers, and more.
If you’re looking to stay ahead in the AI-dominated era, this masterclass is a valuable investment.
2. How to use ChatGPT and Generative AI to help create content
by Justin B
Rating: 4.5/5 • 128,673 learners
Duration: 6h 45m • Skill: All levels
Udated: June 2025
What makes this ChatGPT course a top pick for digital marketers?
This course explores the world of generative AI and language models from ChatGPT and Google Gemini to Dalle-2, Dalle-3, Meta Imagine, and Midjourney. You will learn not only how to generate text and fine-tune AI models for specific tasks but also how to create generative artwork, including images, videos, and other media.
The hands-on projects, such as writing blog posts, creating code snippets, coding websites, and generating artwork, will provide practical experience and help solidify the concepts covered in the course. By the end, participants will have a deep understanding of how to use large language models like ChatGPT, Gemini, Claude, and others to create a wide range of content and artwork.
This course is ideal for entrepreneurs, content creators, digital marketers, software engineers, and anyone looking to leverage generative AI to enhance their work and creativity.
3. ChatGPT Complete Guide: Learn Generative AI, ChatGPT & More
by Julian Melanson, Benza Maman, Leap Year Learning
Rating: 4.5/5 • 306,232 learners
Duration: 39h 38m • Skill: All levels
Updated: September 2025
What makes this course a top pick for digital marketers?
This course is the bestseller on Udemy, that provides training in using various AI tools. It also includes new content, a “Prompt Engineering Guide,” and additional video lessons. It aims to help you improve your skills in using AI for tasks such as writing, content creation, and productivity. Learn with this course:
- Content creation, information synthesis, and rapid learning through effective prompt engineering
- Turn ideas into paid work, reach new audiences, and scale projects
- Productivity
- Targeted content/text generation, trend capitalization, ad creation, newsletters, and media campaigns
- AI Voice Tools, A, AI Photo Tools, AI Writing Tools, AI Music Tools, Branding, DALL-E 2
- Workflow streamlining, task automation, and data-driven decision-making insights
- Midjourney: Create personalized images using prompts, parameters, and modifiers
- Coding: Programming fundamentals, algorithms, debugging, and documentation.
4. ChatGPT: Complete ChatGPT Course For Work 2025 (Ethically)!
by Steve Ballinger, MBA
Rating: 4.5/5 • 248,824 learners
Duration: 12h 43m • Skill: All levels
Updated: September 2025
What makes this course a top pick for digital marketers?
This course is another Udemy bestseller for those who want to learn how to use ChatGPT 5 to increase productivity, improve writing skills, and streamline regular tasks. The instructor provides hot tips that many may not be aware of, enabling digital marketers to make the most out of the tool.
You will learn a wide range of applications for ChatGPT, including email, report writing, blogs, presentation scripts, code debugging, translation, and summarizing long documents, among others.
This training course demonstrates many ways in which you can use the chatbot to educate yourself in both soft and hard skills. This provides an almost limitless potential for you to expand your knowledge and skill set. Additionally, learn from a demo of many ways digital marketers can use the technology at work and in personal ways.
5. ChatGPT Masterclass – Build Solutions and Apps with ChatGPT
by Henry Habib
Rating: 4.4/5 • 35,522 learners
Duration: 6h 41m • Skill: All levels
Updated: April 2025
What makes this course a top pick for digital marketers?
This masterclass helps you expand your skill set and create unique business solutions. It offers a comprehensive understanding of the OpenAI API and ChatGPT capabilities, advantages, and disadvantages. Learn to integrate ChatGPT into various business platforms, including Microsoft Outlook, Microsoft Teams, Microsoft Excel, and Microsoft Power Automate.
By taking this ChatGPT class, you can effectively create full business applications and solutions. The instructor also covers how to integrate the AI tool into several no-code development applications, like Power Apps, Bubble, and Airtable. By learning these skills, you will be able to develop new and unique solutions that will save you time and money while creating value for your clients or businesses.
6. The Complete AI-Powered Copywriting Course & ChatGPT Course
by Ing. Tomas Moravek, SEO, Facebook Ads & Digital Marketing Academy
Rating: 4.0/5 • 127,491 learners
Duration: 26h 55m • Skill: All levels
Updated: July 2025
What makes this course a top pick for digital marketers?
This is a comprehensive course on copywriting and content marketing on various aspects of writing and engaging with an audience. It covers ChatGPT, ChatGPT Plus with Plugins, YouTube scripting, and the power of storytelling. It also provides numerous templates for Facebook, LinkedIn, Twitter, Instagram, YouTube, and E-commerce, with practical examples for professional copywriting across different platforms.
- 50 writing assignments, and 60 interactive quizzes
- Master ChatGPT for content creation, SEO, social media, and blog concepts
- Advanced copywriting skills to convert website visitors into buyers
- Craft compelling outreach templates for influencer and blogger engagement
- E-commerce solutions and local SEO
- Professional templates for emails, blogs, sales letters, and ads
- Expert guidance to become a skilled content creator
- Copywriting for beginners and the psychology behind persuasion.
The instructor won the Internet Efficiency Award in 2016 for his Digital Marketing Strategy and now this comprehensive course on Udemy for Content Marketing and Copywriting aims to take learners from novice to expert and promises to provide extra value.
7. ChatGPT Crash Course: Introduction to ChatGPT for Work
by Jacob Coccari
Rating: 4.5/5 • 14,377 learners
Duration: 3h 57m • Skill: Beginner
Last update: January 2025
What makes this course a top pick for digital marketers?
This course is a fantastic opportunity to master the art of prompt engineering and AI for beginners. It’s designed for both technical and non-technical individuals. The focus on writing prompts effectively, rather than overwhelming you with hundreds of examples, is a refreshing approach that emphasizes quality over quantity.
The syllabus covers everything from the basics of prompt engineering and setting up a ChatGPT account to mastering advanced techniques and applying them across various business domains. The hands-on examples and practical applications will help you see the real-world benefits of these skills, whether you’re writing and editing, conducting research, ideating, or analyzing data.
By the end of the course, you’ll have a deep understanding of prompt engineering and be ready to apply these skills to enhance your productivity and business processes. It’s a great way to level up your career and unlock the full potential of AI communication.
8. Prompt Engineering for ChatGPT (Coursera)
By Dr. Jules White
Rating: 4.8/5 • 547,418 learners
Duration: 2 weeks at 10 hours a week • Skill: Beginners
What makes this course a top pick for digital marketers?
If you are looking for an esteemed certificate course, it is for you. It teaches you how to effectively use generative AI tools through writing good prompts, ultimately enhancing productivity and creativity. The course promises to equip students with strong prompt engineering skills for diverse tasks.
This ChatGPT certificate course is part of the Prompt Engineering Specialization to learn new concepts from industry experts, gain a foundational understanding of a subject or tool, develop job-relevant skills with hands-on projects, and earn a career certificate.
9. Generative AI: Prompt Engineering Basics (Coursera)
By Antonio Cangiano (IBM)
Rating: 4.8/5 • 458,195 learners
Duration: 9 hours • Skill: Beginner
What makes this course a top pick for digital marketers?
This course demystifies prompt engineering for generative AI tools like ChatGPT to produce relevant, high-quality outputs. For digital marketers, that means:
- Sharper content creation skills to generate persuasive copy, ad variations, and SEO-friendly content using structured prompting techniques.
- Audience targeting precision using methods like zero-shot and few-shot prompting to tailor messaging for specific demographics or campaign goals.
- Multimodal mastery on blending text and visuals for richer brand storytelling and creative ideation.
- Real-world application that marketers can simulate campaign scenarios and refine AI outputs for accuracy and engagement.
With expert-led instruction and practical frameworks like Chain-of-Thought and Interview Pattern, this course equips marketers to unlock GenAI’s full potential—turning prompts into performance.
10. AI in Digital Marketing (Coursera)
By Pallassana K Kannan (University of Maryland, College Park)
Rating: 4.0/5 • 4,502 learners
Duration: 1 hour • Skill: Intermediate
What makes this course a top pick for digital marketers?
In just one hour, this compact course delivers a strategic overview of how AI is reshaping digital marketing. It’s ideal for marketers looking to quickly grasp the essentials and apply them to real-world campaigns. Here’s what makes it a smart pick:
- Practical AI use cases to enhance customer engagement, personalize marketing strategies, and streamline content creation.
- Ethical insights, including data privacy and bias mitigation, critical for brand trust and compliance.
- Social media focus on engagement and audience targeting across platforms.
- Case-driven learning to bridge theory with application.
Whether you’re refining your strategy or exploring AI for the first time, this course offers a fast, focused way to stay competitive in the digital age.
Comparison of the Courses
| Course Name | Best For | Duration | Key Feature |
|---|---|---|---|
| ChatGPT Masterclass: The Guide to AI & Prompt Engineering (Robin & Jesper) | All-rounders seeking deep mastery | 23h 1m | Hands-on prompt engineering and real-world AI applications |
| How to Use ChatGPT & Generative AI to Help Create Content (Justin B) | Creators and marketers exploring multimodal AI | 6h 45m | Covers text, image, video generation across platforms |
| ChatGPT Complete Guide (Julian Melanson et al.) | Productivity-focused marketers | 39h 38m | Extensive toolkit: voice, photo, music, branding, coding |
| ChatGPT Course for Work 2025 (Ethically!) (Steve Ballinger) | Professionals aiming to boost work efficiency | 12h 43m | Practical demos for writing, coding, summarizing, translating |
| ChatGPT Masterclass – Build Solutions & Apps (Henry Habib) | No-code builders and automation enthusiasts | 6h 41m | Integration with Outlook, Excel, Power Automate, Bubble |
| AI-Powered Copywriting & ChatGPT Course (Tomas Moravek) | Copywriters and content marketers | 26h 55m | 50+ assignments, templates for social, email, e-commerce |
| ChatGPT Crash Course (Jacob Coccari) | Beginners wanting fast, practical skills | 3h 57m | Focused prompt engineering with real business use cases |
| Prompt Engineering for ChatGPT (Dr. Jules White, Coursera) | Beginners seeking certification | ~20h (2 weeks) | Career-focused specialization with hands-on projects |
| Generative AI: Prompt Engineering Basics (Antonio Cangiano, Coursera) | Marketers optimizing GenAI outputs | 9h | Structured prompting for SEO, ads, and storytelling |
| AI in Digital Marketing (P.K. Kannan, Coursera) | Strategists needing a quick overview | 1h | Ethics, personalization, and social media targeting |
Free ChatGPT Training Courses
Free courses usually lack many useful tips and tricks. However, if you are a beginner, you can enroll in these free classes without a course fee. But you won’t get a certificate:
AI for Marketing Course (HubSpot Academy) By HubSpot Experts: Free and globally recognized, this course blends strategy with hands-on AI marketing techniques.
- Alison’s ChatGPT courses: Various free courses on ChatGPT and AI are available. If you want a certificate, you have to pay an affordable fee.
How do you choose the best ChatGPT course for your marketing goals?
Define your experience level — beginner, intermediate, or advanced. Then compare the following criteria:
- Course content scope — does it cover SEO, ads, social media?
- Practical vs theoretical focus — are there real marketing projects?
- Instructor credentials & reviews — proven marketing & AI experience
- Interactive features — quizzes, assignments, peer feedback
- Duration & update frequency — longer or frequently updated courses often stay relevant
Use this checklist to pick the course that aligns best with your goals.
ChatGPT is a powerful tool that can greatly enhance the digital marketing skills of individuals and businesses alike. With the ability to generate text, provide translations, and automate tasks, this exciting tool can save time and increase productivity. Udemy and Coursera online courses are available for any experience level and budget.
Taking or enrolling in a ChatGPT course can enhance your digital marketing strategies and stand out in a competitive market.
FAQs
Q: Is a free ChatGPT course enough for digital marketers?
A: A free course is great for basics—prompting and quick workflows. For marketing-specific skills like SEO prompts, campaign automation, and real project work, a paid course with projects and templates is usually more useful.
Q: What should a marketer expect to learn in a ChatGPT course?
A: Prompt design, generating/editing marketing copy (blogs, ads, emails), SEO content workflows, repurposing content, and quality-control best practices to avoid factual errors and preserve brand voice.
Q: Which ChatGPT course is best for content marketing?
A: Choose a course that emphasizes content strategy: keyword-driven briefs, SEO-friendly outlines, long-form drafting, editing for intent/tone, repurposing, and real campaign case studies or assignments.
If these ChatGPT course reviews helped you pick the right one, share this guide or leave a comment below with what you decide; it helps others find the right AI marketing path faster.
Written and edited by: Ibochouba Singh
Updated: October 1, 2025
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.