SEO copywriting techniques are essential for you while writing your site content to rank high in search engines and attract more visitors. Check these best SEO copywriting courses selected for 2025 to increase traffic and improve the conversion rate on your website.
SEO copywriting aims to create high-quality content that pleases both search engines and human readers. As you know, Google ranks the best and most relevant page at the top for the searcher’s keyword. In addition, if the page precisely matches what the searchers are looking for and is happy for them, they will take the action you want, share it with social media and other people, and link to your page from their websites.
Check out the following SEO copywriting training courses (free and paid). They will teach you how to write content for search engines and visitors, find keywords, and use them in your article to improve your on-page SEO score. Choose any SEO writing course you like and click the title link for more details. After completing the course, you’ll also get a certificate.
Best SEO Copywriting Courses for 2025
1. On-Page SEO In 1 Day! SEO Copywriting & SEO Article Writing (Udemy)
by Alex Genadinik
• Udemy Rating: 4.5 out of 5
• Level: Beginner
• Cost: Paid (Price varies by region)
• Duration: 7.5 hours on-demand video
• Learning Method: Online/self-paced
• Certificate on Completion: Yes
This course provides practical, up-to-date training on on-page SEO, SEO copywriting, and blog article writing, specifically tailored to help you quickly rank for important keywords. It includes case studies, actionable strategies, and guidance on tool usage, with personalized support and Q&A sessions with the instructor. You’ll learn to implement near-perfect on-page SEO in just one day. The course is updated for 2025 and is designed for beginners and business owners seeking organic search traffic growth without hiring costly content writers.
Key Skills Covered
- On-page SEO fundamentals (2025 updates)
- Effective SEO copywriting & article writing
- Keyword research and targeting multiple keywords per page
- Using AI tools for improved ranking and content generation
- Improving CTR from Google search results
- Using SEO tools like SEMRush
- Writing for both users and search engines
- Understanding the differences between SEO and sales copywriting
- Practical site structure for SEO
About the Instructor
Alex Genadinik is a seasoned entrepreneur with 20+ years of experience in SEO and marketing. He is a 3-time Amazon bestselling author, Udemy bestselling instructor, and has taught over 966,000 students across 253 courses. Known for his hands-on approach, commitment to student success, and student support, Alex focuses on practical results and personal mentorship.
2. Copywriting & SEO for Beginners: Complete Copywriting Course (Udemy)
by Ing. Tomas Moravek, Beck Robertson
• Udemy Rating: 4.2 out of 5
• Level: Beginner
• Cost: Paid (Price varies by region)
• Duration: 14.5 hours on-demand video
• Learning Method: Online/self-paced
• Certificate on Completion: Yes
This beginner-friendly course is designed to teach you both the fundamentals and advanced concepts of copywriting and SEO. It provides hands-on, interactive learning with animated videos, quizzes, and practical assignments, integrating modern AI tools like ChatGPT for an enhanced and streamlined content creation experience. The course covers everything from persuasive writing techniques to advanced SEO strategies. Learners get Udemy certification and dedicated support for all queries.
Key Skills Covered
- SEO copywriting and content that ranks on search engines
- Persuasive writing and content marketing strategies
- ChatGPT and AI in content creation
- On-page and local SEO, image optimization, and rich snippets
- Blogger outreach, PR link building, and influencer marketing
- Templates for various content formats, including blogs, social media, and newsletters.
About the Instructor
Ing. Tomáš Morávek is a highly experienced digital marketing instructor with students globally. Known for real-world, hands-on teaching and award-winning digital strategies, his courses focus on clarity, actionable skills, and responsive support to guide learners at every step.
3. SEO Training: Complete SEO Course & ChatGPT SEO Copywriting (Udemy)
By Ing. Tomáš Morávek
- Udemy Rating: 4.4 out of 5
- Level: Beginner-friendly
- Cost: Paid (Price varies by region)
- Duration: 46h 29m
- Learning Method: Online/Self-Paced
- Certificate on Completion: Yes
This course helps learners master SEO-driven copywriting using tools like ChatGPT. It is designed for individuals ranging from beginners to those looking to upgrade their expertise. The course simplifies SEO and copywriting concepts and covers the use of AI to streamline content creation and enhance SEO effectiveness.
Key Skills Covered
- SEO Copywriting
- ChatGPT & AI Mastery
- WordPress and WooCommerce
- SEO Tools (Yoast, RankMath)
- Link Building
- SEO Analytics (Google Analytics 4, Google Search Console)
About the Instructor
Ing. Tomáš Morávek is known for award-winning digital strategies and a human approach to teaching. He focuses on providing clear, step-by-step support and real-world, hands-on learning.
4. Google Digital Marketing & E-commerce Professional Certificate (Coursera)
By Google Career Certificates
- Coursera Rating: 4.8 out of 5
- Level: Beginner
- Cost: Paid
- Duration: 7 weeks at 10 hours a week
- Learning Method: Flexible schedule, learn at your own pace
- Certificate on Completion: Yes
This certificate program teaches in-demand digital marketing skills and AI training from Google experts, suitable for those seeking a fast track to a digital marketing career without needing prior experience or a degree. The course focuses on broad Digital Marketing with SEO/Content.
Key Skills Covered
- Social Media Strategy
- Social Media Campaigns
- Search Engine Optimization
- Media Planning
- Content Creation
- A/B Testing
- Professional Networking
- Email Marketing
- Google Ads
About the Instructor
Experts behind Google Career Certificates boast of 336 courses and 12,600,922 learners.
5. SEO Copywriting Training (Yoast Academy)
By Yoast SEO Experts
- Yoast Rating: N/A
- Level: Beginner
- Cost: $99 (Complementary course for Yoast SEO plugin subscribers)
- Duration: Approximately 4.5 hours of video content
- Learning Method: Online, self-paced
- Certificate on Completion: N/A
This comprehensive course guides you through crafting optimized website copy. It covers everything from identifying focus keywords and structuring your ideas to writing engaging. The step-by-step approach makes it easy to understand how to boost your site’s search rankings while keeping your audience hooked.
Key Skills Covered
- SEO copywriting fundamentals and best practices
- Effective keyword research to identify ranking opportunities
- Structuring content for improved readability and engagement
- Techniques for storytelling, persuasion, and tone adaptation
- Hands-on optimization using the Yoast SEO plugin
About the Instructor
Yoast’s team of SEO and WordPress experts combines expertise and a track record of helping top brands succeed. These instructors teach proven strategies to upgrade your SEO skills.
Best Free SEO Copywriting Courses
6. SEO Writing Masterclass (Surfer SEO)
By Tomasz Niezgoda & Danni Roseman
- Surfer Rating: N/A
- Level: Beginner
- Cost: Free
- Duration: Approximately 8 hours
- Learning Method: Online, self-paced
- Certificate on Completion: Yes
The SEO Writing Masterclass is a dynamic, all-level introduction to the art and science of SEO content creation using Surfer’s powerful, AI-backed platform. This course guides you through every step, from understanding search intent and keyword research to mastering content outlines and post-publishing optimization. After this course, you can confidently create content and drive organic traffic.
Key Skills Covered
- Targeted Keyword Research
- Search Intent & NLP
- Competitor Analysis
- Content Outlining & Structure
- Post-Publishing Optimization
About the Instructors
Tomasz Niezgoda is a Marketing Executive and Partner at Surfer. Tomasz helped numerous content teams fine-tune their digital strategies. Danni Roseman is a Content Marketing Strategist and Copywriter with more than 13 years of writing and editing experience. Danni excels at translating complex SEO concepts into approachable, practical techniques.
7. SEO Certification Course (HubSpot Academy)
By: Rachel Sheldon, Matthew Howells-Barby, Corey Braccialini, and Justin Champion
- HubSpot Academy Rating: N/A
- Level: Beginner
- Cost: Free
- Duration: 3 hr 50 min
- Learning Method: Online, self-paced
- Certificate on Completion: Yes
The SEO Certification Course from HubSpot Academy is a free, comprehensive program designed to introduce you to the fundamentals of search engine optimization. Through a series of lessons, videos, and quizzes, you will learn how to create a winning SEO strategy, conduct keyword research, build backlinks, and understand SERPs. It covers fundamental SEO copywriting principles.
Key Skills Covered
- SEO Fundamentals
- Strategic SEO Planning
- Keyword Research & Competitor Analysis
- On-Page & Technical SEO
- SEO Reporting
About the Instructors
The course is led by a team of seasoned digital marketing experts – Rachel Sheldon, Matthew Howells-Barby, Corey Braccialini, and Justin Champion. Together, they deliver a curriculum that balances theoretical foundations with real-world application, preparing you to enhance your digital presence and drive organic traffic effectively.
Valuable Resources:
| Content writing books
| Copywriting books
| SEO training courses
| Blogging courses
| SEO copywriting services
| AI Copywriting tools (lifetime deals)
I hope that the top SEO copywriting courses will help you write better site content, articles, and more to rank high on Google and increase organic traffic on your site. If you are happy with this list of courses, please share it on your social media posts or leave a comment below.
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.