7 Best SEO Tools to run SEO Campaigns Effectively

You use search engine optimization techniques to acquire high rankings and increase traffic. As you know, getting a desired SERP ranking position is time-consuming and tedious work. A good SEO software tool can help you quickly achieve your desired Google search rankings and increase organic traffic on your sites. I bring you the top SEO tools for 2024.

If you want to run digital marketing campaigns for your website or client sites successfully, these best SEO tools will help you in many aspects, including the following important ones:

Keyword Research: Creating and optimizing content can’t be done blindly. Keyword research is a must. You need to find out what people are searching for and which queries you need to target. These challenging tasks can be done by the keyword research tool effortlessly.

On-Page Optimization: Once you have the right target keywords, you create content for your site and optimize them to the latest SEO trends. An on-page tool can analyze your whole site or single pages to improve your site and content quality.

Competitor Analysis: Google’s top positions are the goldmine for every webmaster. They constantly optimize their sites to include among the first page positions to maximize traffic volume. If you want to get found in the Google first page rankings, you need to run competitors’ analysis. You need to look into how they build links, get high-quality links, and create content for people. This complex task can be done quickly by the software.

Link Building: Link building is a must for getting high SERP rankings and traffic. But, it is the hardest part of search engine optimization. If you do it wrongly, your site may get penalized by Google and other search engines. You can find quality link prospects and build backlinks legitimately with the software tool.

Latest Search Engine Updates: Search engines update their algorithm frequently to better user experiences and protect from spammers. If you don’t know those updates, it’ll be difficult to achieve high Google search rankings. These software suites get updated as search engines have new updates.

Optimize your website to the fullest extent and drive a lot of target traffic. Or work for other site owners to help their sites rise in the SERPs. These best SEO suites will help you get desired results, profits, prestige, and more. The following best paid SEO tools have more than the said above. They are available to try for free.

Here are the 7 best SEO tools for 2024

semrush-the top SEO software tool

1. SEMRush

SEMRush is a web-based, all-in-one SEO tool set. Some important tools in it are mentioned below:

Keyword Magic Tool is one of the most easy-to-use tools to find tons of keywords for your website. It reveals long-tail keywords, search volume, Google search trends, keyword difficulty, CPC, competition, etc. It also can find questions related to the seed keyword asked by people.

Keyword Analyzer Tool can segment the keywords for future analysis and send them to other SEMRush tools.

Position Tracking Tool can monitor your current keyword rankings to identify which pages need to improve.

Domain Overview Tool allows you to view the information about organic and paid searches, backlinks and anchor texts, organic competitors, indexed pages, etc.

Organic Research Tool shows you the analysis reports of your ranking keywords, position gains and losses, Cost per Click, the competitiveness of a keyword, Google Trend, keyword data, etc.

Keyword Gap tool can find common keywords of your website and competitors, keywords they don’t rank, and keywords they have but you don’t.

Site Audit Tool will dig out site errors, SEO issues, and technical problems that hinder performance. Suggestions are given to fix them and improve your SEO score.

Backlink Analytics Tool will research and analyze your website’s backlink data or competitors. You can also check the backlink history. This tool helps spy on competitor backlinks for link opportunities.

Backlink Audit Tool can review your backlink profiles and find any toxic backlinks, which are highly risky of Google penalties. You can disavow them all.

SEO Writing Assistant is a tool that helps you write SEO-friendly content with words and phrases suggestions to include and SEO score provided.

Social Media Toolkit can schedule posts, review insights, track competitors, and boost your social media posts.

SEMRush has more other tools not mentioned above. Thousands of SEOs and marketers worldwide use this top-class, complete software for effective SEO and PPC campaigns.

SEMRush Annual Plans & Pricing
Pro: $99.95/month
Guru:191..62 /month
Business: $374.95/month

Click here for SEMrush free trial

SEO PowerSuite

2. SEO PowerSuite

SEO PowerSuite is one of the most powerful all-in-one desktop SEO software tools you can use as the best alternative of SEMRush since it offers the best pricing and unlimited research and analysis. It is our second choice of the top SEO management software you can use for a complete SEO program. This powerful software tool will work wonders for small and medium businesses. Below are the tools found in this popular desktop-based software:

Rank Tracker is a robust keyword research and rank tracker with SERP analysis, competitive SEO intelligence feature, etc. You can find many keyword opportunities (local and global) using 10 different methods from 400+ search engines. Look at the keyword data like search volume, estimated visits, competition, keyword difficulty, KEI, CPC, estimated clicks etc., to select the best keywords for your SEO and advertising campaigns.

Website Auditor is an SEO check software tool. It is one of the best on-page SEO tools that can spider your site like a search engine and reveals comprehensive reports with valuable suggestions to improve your SEO performance. It crawls your site and pages to check broken links and images, duplicate content, poor mobile usability, redirect chains, internal linking problems, heavy pages, scripts, W3C validation errors, thin content, and more.

The tool offers you keyword-specific and page-specific advice to reverse-engineer your competitors’ strategies. It also contains a site visualization tool to correct your site structure problems, a WYSIWYG interface to edit your page directly, and a TF-IDF SEO tool to improve your semantic search and content authority.

SEO SpyGlass is a backlink checker tool that can audit the backlinks of any website faster than any other tool. Organize your backlinks and see all the highest penalty risk links to your site. Disavow them quickly with this app. It can scan backlinks from different sources and analyze them at your convenience.

Its Historical Data module shows that your backlink profile changed over time. Analyze referring domains, dofollow and nofollow links, and anchor text diversity. The Domain Comparison module can spy on competitors’ backlinks profiles. With Link Intersection Module, you can look at any competitor’s backlinks. See the list of backlinks your competitors have and use the potential link prospects for your link-building campaigns.

Link Assistant is a good link prospecting tool. It can find hundreds of backlink opportunities in different methods for you. To avoid potentially harmful links, you can check quality factors like Page/Domain Authority, Domain age, Alexa, social media metrics, etc. Its outreach module helps you effortlessly send out all your link requests from the app. A valuable tool for link builders!

BuzzBundle is usually a separate tool of the suite to manage your social presence. It provides real-time data, helps you comment, retweet, reply, and send messages, and automates scheduling.

SEO PowerSuite Plans & Pricing

Free: It has a limited access right. If you use it repeatedly, you will see hidden results and incomplete reports.

Professional ($299/year): You can access all the features, research, and analyze unlimited.

Enterprise ($499/year): You can access complete features, research, and analyze unlimited. White level reports.

A 14-day full functionality license is here >>

Try SEO PowerSuite for free

Compare SEO PowerSuite with other popular tools. Click on the links below:

SEO PowerSuite vs. SEMRush
SE Ranking vs. SEO PowerSuite

ahrefs

3. Ahrefs

Ahrefs is another best SEO tool popularly used by marketers and businesses. This cloud-based toolset contains the powerful tools, including:

Site Explorer: This Competitive Analysis feature can analyze your competitors’ organic traffic. View your competitors ranking keywords and the amount of traffic they receive. Use Content Gap and discover the keywords they rank for, but you don’t.

Keywords Explorer: Their keyword research tool can find 1,000s of relevant keyword suggestions from their database of billion keywords. It provides difficulty scores and other advanced metrics to decide which keywords you need to target. The tool also shows you annual search trends, searchers’ behavior, and SERP ranking history.

Backlink Research Tool: This tool can find the freshest data of backlinks constantly through their robots. It can find all the website’s backlinks and shows you useful SEO metrics.

Content Explorer: This content research tool helps you view which content has performed best in social media, backlinks, and organic search traffic for a given keyword. You can find all articles mentioning your keywords but not linked with them. You can outreach them for link building.

Rank Tracker: The rank monitor tracks your desktop and mobile keyword rankings from any location, showing you ranking history. You can set up automatic ranking reports and let it send to your email address regularly.

SEO Audit: It crawls your site and helps you optimize the on-page performance of your site and pages. The tool checks the issues related to page performance, HTML tags, social tags, content quality, localization, incoming and outgoing links, and other issues.

Alerts: It is a web alert tool that can notify your email address when you or any competitors win or lose a backlink in real-time. You can set up alerts for any keyword; you will get email notifications whenever someone mentions the keywords. This helps you get outreach them for any conversation and backlinking.

Ahrefs Annual Plans & Pricing
Lite: $83/month
Standard: $166/month
Advanced: $333/month
Agency: $833/month

Try Ahrefs for 7 days at $7

Moz

4. Moz Pro

Moz Pro is also a famous one among the best SEO tools. This web-based software consists of the following functionalities:

Keyword Research: You can categorize, prioritize, and compare keywords and phrases for your keyword and content strategy. Find 1000s of better keyword opportunities with traffic estimates with 95% accuracy, competitiveness, and click-through rates on the SERP with Difficulty and Organic CTR metrics.

Rank Tracking: Moz gives you the highest-quality comprehensive snapshot of your keyword rankings over the week, month, or the range of time specified by you. Compare rankings of different devices. Check desktop rankings across the top search engines in 200+ countries. This tool lets you see what’s working for the competitors and identify what you need to win top SERP positions.

Site Audit: The software crawls your site and finds technical SEO issues. It provides you suggestions on how to fix them that may impede your ability to receive high-quality traffic, rank, or be indexed by search engines. Moz Pro automatically alerts you weekly for any new and critical issues.

On-page Optimization: When you look for a target keyword and page URL, Moz Pro gives you recommendations with easy-to-follow steps to optimize your page content. Discover ranking opportunities by following the optimization tips and optimize for the important topic words and phrases to become an authority.

Link Research: Use the Link Explorer and analyze your link profile and competitive standing with the most trusted link metrics. It measures your backlinks, top pages, linking domains, and anchor texts to build high-quality links. You can compare your link profile with the top 4 competitors. Moreover, you can set your goals and track and analyze your link building progress.

Moz Pro Annual Plans & Pricing
Standard: $79/month
Medium: $143/month
Large: $239/month
Premium: $479/month

Click here for Moz Pro free trial

Serpstat

5. Serpstat

Serpstat is one of the best SEO tools digital agencies, marketers, and small businesses use. It is also one of the most popular, highly rated tools among SEO software users. It comes with these tools:

Keyword Research: The keyword tool can collect top-performing search terms and phrases for SEO and Pay-Per-Click campaigns. You can find your target keywords on critical indicators like search traffic, CPC, competition level, and SERP results. Get keyword variations to optimize your pages. Find long-tail keywords and also find international data with Serpstat. It also allows you to analyze search trends and SERP research.

Search Analytics: Analyze your competitors in search results pages and identify their strengths and weakness to improve your strategies upon the competition. You can discover competitors’ keywords and rankings. You can add a domain, see the changes in their ranking positions, and track their trending pages.

Advertising Analysis: Analyze competitor ad campaigns and get the highest ROI from your PPC advertising. You can uncover their AdWords strategies and budget. View their complete list of keywords and high-performing keywords.

Content Marketing Ideation: With this tool, you can collect the questions of your target audience and create content to make your site visible. This tool allows you to analyze the traffic estimate of every page to identify which pages are worth promoting and which pages need to optimize for SEO and content marketing.

Market Intelligence: Research the success of top domain leaders and reverse engineer their efforts. You can discover your niche leaders and look at their performance to beat them in search.

On-page Audit: This tool allows you to perform an in-depth analysis of your pages, addressing different ranking factors and fixing them. Perform SEO audit in the title and description tags, headings, duplicate content, links verification, Robots.txt, missing pages, sitemap, image issues, and others.

Backlink Analysis: You can analyze the backlink profiles of your website or any competitors. Watch competitors’ backlink strategies with this tool. Serpstat Trust Rank and Page Rank provide you with the quality score of referring domains. It can also discover the pages that attract the most links.

Serpstat Plans and Pricing
Lite: $55/month
Standard:$119/month
Advanced:$239/month
Enterprise:$399/month

Click here for Serpstat free trial

SpyFu - best SEO tools

6. SpyFu

SpyFu is one of the best SEO software tools for small businesses. The tool is used by digital marketing professionals, SEO specialists, and website owners. It is a feature-rich tool. Some of the top features of SpyFu are:

  • Keyword Research: It provides a comprehensive keyword tool to conduct keyword research, view the ranking history, and identify profitable keywords you can target.
  • Backlink Analysis: It provides a site’s backlinks and their quality score, crucial for a successful backlink strategy to improve your website’s ranking.
  • AdWords PPC Research: This comprehensive research tool provides data on the most profitable keywords, ad copy, and landing pages used by your competitors.
  • Competitor Analysis: SpyFu is a great tool to analyze your competitors and monitor their progress. This will enable you to identify areas for improvement and opportunities to beat your competition in the search engine results pages (SERPs).
  • Domain Overview: SpyFu provides a comprehensive overview of a website’s performance, including keyword rankings, backlinks, and more. You can use this information in determining the strengths and weaknesses of a website and developing an effective SEO strategy.

SpyFu Annual Plans & Pricing
Basic: $16 per month
Professional: $36/month
Team: $149/month

Try SpyFu for free

Surfer SEO

7. Surfer SEO

Surfer SEO is a web-based software designed to improve your content SEO. It helps to optimize your content to rank high in search engine results. This tool analyzes the top search results for a given keyword and provides recommendations to optimize your content to rank better.

It has a content editor that helps you create an outline of your topic and write content optimized for search engines. It finds LSI keywords from high-ranking pages and recommends using them in your content. It even suggests topics and questions to answer.

This increasingly popular SEO tool contains a content editor, NLP features, SERP analyzer, keyword research tool, and more.

Surfer SEO Annual Plans & Pricing
BASIC: $49/month
PRO: $99/month
BUSINESS: $199/month

Try Surfer SEO

Which one is the best SEO tool for you?

It depends on your requirements and budget. If you are a big business or working for many clients, SEMRush, Ahrefs, and Moz Pro are our recommendations. If you are a beginner or a mid-size company, SEO PowerSuite, Serpstat, Mangools, or SE Ranking will be your best choice. First, try any of them, then choose the one that fits your needs and budget.

Why should you use such a premium SEO tool?

The web is also becoming the most competitive world. Winning your business online or ranking in prominent positions in search engine results is becoming tough. Here, premium software users are always smarter than free SEO software tools users. You need lots of research if you want to grow your business quickly or stick to your current status. These tools will help you quickly detect issues and opportunities and approach your goals.

Why do you hire a service instead of paying for that expensive SEO software?

In the eyes of rich people, there is almost zero competition. They can buy everything and achieve their goals in no time. But if you are a small business without much earning currently or are running a new website with a tight budget, depending on the expensive software, it may become hard for your pocket. If so, you can hire a service that meets your specific needs.

If you want to, here are affordable services for your SEO requirements like keyword research, on-page auditing, link building, competitor analysis, backlink audit, content writing, etc. Just tell them what you want to research and analyze and how you want to get the results.

>> Click here to hire an SEO service

Best books and courses to read:

| Best SEO books
| Best SEO training courses

Try any of the above professional SEO software tools and give your valuable comments below.

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6 thoughts on “7 Best SEO Tools to run SEO Campaigns Effectively”

  1. That was awesome content and such informative. I have shared on my Facebook and twitter, my followers loves it. Keep it up and I wish you providing more useful content that help others as well. I am a blogger providing information to users about latest tech trends. Please visit Tech Rescued to read about latest mobile in industry.

  2. Hello,

    This post was really helpful for me,
    I would recommend everyone who are into SEO should read this.

    Thank you!

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