You apply SEO techniques to increase organic search traffic from search engines. You do social social media marketing strategies on Facebook, Twitter, Google+, etc to drive more visitors on your website. Even you spend on Google AdWords to get more cash customers to sell your products or services. And you might do any strategic tactics to achieve your business goal. Due to your efforts, you might get 1000s of visitors everyday from Google, Bing, Yahoo, Facebook, Twitter, Google+, Pinterest and any other sources. Now, a question comes in you. How many of those people who visited your site bought the products or services you are offering? Or how many of them did the action you want on your site? Actually, you want to increase the conversion rate – the percentage of the number of people who visited your site and the number of products sold. We can’t say your business is a good one if you could sell only 1 item per 1000 visitors. What I mean is that many visitors but no conversion is useless. For a better ROI, you need to improve conversion rate. Here comes the term CRO – Conversion Rate Optimization. Every product page in your website should be a persuasive landing page to get more conversion. So, this optimization can also be known as Landing Page Optimization (LPO). To create an effective landing page, you need to learn top secrets and techniques from top experts. Here, I bring you top, highly recommended books for conversion rate optimization to grow your business to the next level in 2018. These best books are specially chosen from many other books in the topic. Read one or more of them and get a new success from your online endeavor. For more details of the books, click on the book titles below:
by Joris Bryon
If you are running an e-commerce site or a website like that, this book is yours. Conversion optimization expert Joris Bryon explains how to quickly prioritize tests, leverage the psychological drive to make prospects buy, create friction free design and UX, run effective A/B tests, avoid mistakes and spot potential conversion killers. Highly recommended!
by Karl Blanks and Ben Jesson
You should build your website for customers. Customer centric websites deliver more profits to you. The award winning author uses a unique methodology to increase conversion rate in this book. After reading the book, you’ll understand how successful businesses do differently, identify your site’s biggest opportunities and proven solutions for your business.
A reader says, “A book on Conversion Rate Optimization by the people who coined the term “Conversion Rate Optimization”. This book is pure gold. As a Conversion Rate Consultant, its insights are fantastic. This isn’t one of those many books that promises and then underdelivers. This delivers! Whether you’re new to CRO or you’re an expert, there’s something here for everyone..”
by Daniel Ndukwu
The landing pages are the heart of your business. So, you need to know how to create irresistible landing pages. The author will guide you for the metrics you should focus on, increase conversion rate over 50%, the page elements you should add, how to meet the satisfaction of prospects in the landing pages, things that kill conversion, how to craft headlines that refuse prospects go away, right software to use, copywriting secrets and other important things you should do.
by Tim Ash, Maura Ginty, and Rich Page
This book includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes and how to use Google’s Website Optimizer tool.
by Chris Goward
Part science and part art, conversion optimization is designed to turn visitors into customers. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
by Ben Hunt
In this book, you’ll find simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement.
by Brian Massey
With his customer creation equations, the author shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a “digital conversion lab,” and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates.
by Benji Rabhan
This book introduces an expanded vision of CRO that the author, Benji Rabhan, calls “holistic conversion rate optimization.” Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.
by Khalid Saleh
This book offers practical advice on how to persuade visitors to make a buying decision – without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. The book addresses every aspect of the process, from landing visitors to finalizing the sale.
10. Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
by Justin Christianson and Ryan Levesque
It is true that marketing success is harder and harder day by day in this noisy and competitive marketing landscape. We need an effective marketing technique to make your business stand out of the crowd. In this book, the authors teach you optimization techniques you should apply in your conversion optimization efforts – the techniques from the experiences of split tests on hundreds of campaigns. Worth reading!
After you read any of the above books, please leave a comment about how you’ve benefited from your reading.
– NIGCWORLD Jobs