Everything you do for your website is to meet your goal. You invest your money and time for growing web traffic and revenue. You can do it with a simple optimization trick as I am going to tell you in this article. You should unlock the hidden place to know where the biggest traffic and revenue are. You need a small change to reap the fruit.
Let’s discuss how to grow site traffic and revenue with keyword targeting in 3 steps as follows:
1. Know the words of your audience
Ask the following questions to yourself:
Which keywords are people using to find a product or business like yours?
What are they looking for? They may have the intent to buy it or they want just the information about the product or business.
Now, think about your web pages. Are they focusing on those keywords? Did you optimize your pages for those keywords? You need a thorough research for keyword targeting and need an optimization on your site.
At first, try to get about 40 most popular keywords with high Google search volume. If you have many top categories of products or information, you should have about 40 keywords for each category.
How to find those keywords? Go for these tips and tools:
In Google Analytics, you can find users’ keywords that sent Google traffic to your site. Unfortunately, Google has hidden the keyword data. So, look for those keyword data before September 2013. If you can get it, that’s great. Export it into an Excel Spreadsheet.
Google Webmaster Tools can also give you lots of keywords. Get the keyword data into the Excel sheet.
You can also collect more keywords used by visitors in your internal site search box. You can get the data in the Analytic reports.
If you have any Google AdWords campaigns run in the past, grab those keywords used in the campaigns and put them in the same Excel page.
Open Google Keyword Planner and type in your site url. You’ll discover lots of keywords relevant to that page. You can do this for other category pages, product pages, etc. Collect all the keywords found to get a mighty dataset for your keyword research and analysis.
When you scan the whole data with your eyes, you agree that:
All keywords are relevant to your content.
Some keywords have more traffic than others.
Some other keywords you used get traffic as you expected. But some keywords get more traffic, unbelievably.
After seeing the keyword performances, your mind gears to shift to a new strategy.
2. Know the high potential keywords for your targets
From the list you have created, you should pick those money keywords to grow your traffic and revenue.
Try the following keyword research tools to expand your keyword list:
Keywordtool.io to find plenty of long tail keyword suggestions. Long tail keywords are low traffic, but they are more targeted and easily converted.
Google Correlate By correlating words and topics, this keyword tool can give you the popular search terms.
Spy the keywords your competitors are targeting with the following tools:
Semrush: To find those keywords your competitors are targeting in their sites.
Google Keyword Planner: Try this tool to check those useful keywords with the competitors’ urls.
Open Site Explorer: With this powerful tool, look at competitors’ backlink data, anchor texts and more.
3. Start your strategies with those Keywords
Now, from your keywords collected from many sources as mentioned above, you should take up your steps with the following strategies:
When you take actions with the above strategies, remember the following tips:
Focus on high search volume keywords.
Improve page titles and descriptions to increase clickthrough rates.
Focus on long tail keywords to boost traffic and sales. This will ensure you outrank the low competition on SERPs.
This article is an abridged version of an SEO article from Search Engine Land.
To learn more deeply about keyword research and optimization, there are useful books you should read. If so, read these Keyword Research Books.
At last, I want to say that the above steps to grow web traffic and revenue may take you lots of efforts and time for discovering the good keywords for your site. Do you want to get the best targeting keywords in minutes? If so, check these Keyword Research Tools.
– By NIGCWORLD Jobs