Google updated their Penguin algorithm with new version Penguin 3.0 on October 17, 2014. This Google Penguin 3.0 update will impact on sites with bad link profiles. On the other hand, it will help sites that were previously hit but cleaned up their link profiles.
According to Google, it impacts less than 1% of English queries but may impact other languages more or less. Rolling out may continue for next few weeks.
Google’s Pierre called it a “refresh”. A refresh, according to Google, means Google rerun the algorithm to release sites that fixed their issues and penalize sites that had issues they didn’t pick up on. They added no new signals to the algorithm.
After this Penguin update has been released, people in the SEO community worldwide burst out reactions. Read about the reactions after the update, Click Here.
Read what happened after the update has been released, according to Stephen Kenwright, Click Here.
In his article, Jayson DeMers writes about some recovery steps of Penguin 3.0. Observe your Google SERP ranking if it is dropped or not. Or you can check if there is any traffic drop after this new Google iteration. If you find your site performance negatively impacted, according to him, you should look into the incoming links:
· Check if there is spammy links from article directories, link farms, and other gimmicky aggregators, paid links, irrelevant forums, low quality directories, exact match keyword anchor texts. Check your link profiles by using Google Webmaster Tools, Open Site Explorer, Majestic SEO, or Ahrefs.
· If you find any toxic backlinks, request the webmasters linking to your site to remove those links. If they don’t do it for you, use Google’s Disavow Tool.
· You should take up a strong content strategy to earn links, naturally.
Google Penguin gives your site a serious impact if you are involved in spammy link strategies. It can penalize your site to be removed from Google organic search results. So, you’ll get a sudden traffic drop from Google. For undoing the penalty and recovering your previous Google SERP ranking, you need to contact an experience SEO expert or company, if you don’t know how to do it.
But you can learn tips and tricks from different experts. Click on the following links and read the books to learn about Google penalties and recovery tips as well as improving Google ranking to the next level: