Take Your Free Digital Marketing Assessment Test Online

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Free digital marketing assessment test

Assess your skill with our one-of-a-kind Digital Marketing Assessment Test! This self-challenge and self-learning exercise is specially designed to help you self-assess your skills or capabilities while identifying areas of improvement in your career, job, or marketing tactics.

No need to worry about time limits and you can retake the test as many times as you like! You will be able to revisit your strengths each time, guaranteeing new insight. Get ready to embark on a path of self-discovery and digital marketing mastery.

It is your skill test, so you don’t need to look around for correct answers. Take the test and see if you can pass. If you can’t pass, it means that you need reading books, courses, and online resources.

Start the test now! Try to score more than 80% with correct answers and pass the test.

Start the Digital Marketing Assessment Test Now!

  • Each test contains 25 questions with multiple-choice and fill-in-the-blank answers.
  • Answer 80% of the questions correctly to pass the test.
  • There is no time limit on the test. So take your time and think about the correct answers. But don’t try to find answers from other sources. This is a test of your current knowledge.
  • If you take the test multiple times, you may see repeated questions. Continue answering anyway. Your goal is simply to pass with a high score.
  • Please bookmark this page in your browser and return to it in a few days for a new challenge with newer questions.
  • We will continue with the SEO, Social Media, Email Marketing, Content Marketing, and PPC Advertising Skill Test for some time. In the near future, we’ll be adding skill tests on other digital marketing topics.

Start with the SEO Test or select another topic:

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8

SEO Skill Test

All questions are related to search engine optimization. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. Google evaluates E-E-A-T primarily through signals found in:

2 / 25

2. Updating and optimizing existing blog posts can help improve SEO by:

3 / 25

3. What is the primary goal of keyword research in SEO?

4 / 25

4. The Google _____ update focused on penalizing sites with unnatural backlink profiles. (Fill in the blank with one word)

5 / 25

5. Keyword stuffing is a safe and effective way to improve rankings.

6 / 25

6. Google’s algorithm uses AI technologies like _____ to better understand search intent and context. (Fill in the blank)

7 / 25

7. Which of the following can negatively impact SEO rankings?

8 / 25

8. When prioritizing keywords, what should you aim for first?

9 / 25

9. What does the "nofollow" attribute do to a link?

10 / 25

10. What is "keyword cannibalization" in SEO?

11 / 25

11. Which HTTP header is used to implement HSTS (HTTP Strict Transport Security)?

12 / 25

12. Which AI model is behind tools like Jasper and ChatGPT?

13 / 25

13. Which user behavior metric may indicate content relevance and engagement to Google?

14 / 25

14. Which of these domain-level factors can indirectly influence rankings over time?

15 / 25

15. A content brief typically includes all EXCEPT:

16 / 25

16. Which of the following is considered a confirmed Google ranking factor?

17 / 25

17. What is the primary purpose of a meta description?

18 / 25

18. To demonstrate expertise on a YMYL topic, it’s important to feature authors who have _____. (Fill in the blank with two words)

19 / 25

19. Which of the following improves readability and user engagement?

20 / 25

20. Which of the following can result in a manual penalty?

21 / 25

21. What is the main SEO advantage of topic clusters?

22 / 25

22. The “skyscraper technique” involves:

23 / 25

23. Which Google tool helps you find seasonal keyword trends?

24 / 25

24. Publishing _____ content regularly helps maintain topical authority and improves rankings over time. (Fill in the blank with one word)

25 / 25

25. Google holds YMYL pages to a higher standard because inaccurate information could potentially _____. (Fill in the blank with two words)

Your score is

The average score is 92%

0%

0 votes, 0 avg
1

Social Media Marketing Skill Test

Are you ready to supercharge your social media marketing game? Take this skill test and assess your knowledge! This test contains 25 questions! Give it your best shot and answer at least 20 of them correctly. See how well you do and get ready to ace this challenge!

1 / 25

1. What is a key consideration when developing a Facebook content strategy?

2 / 25

2. Purchasing large numbers of followers is generally acceptable to boost a brand's social media credibility quickly.

3 / 25

3. It's generally recommended to use the exact same content across all social media platforms to save time.

4 / 25

4. Social media marketing success is solely determined by the number of viral posts a brand creates.

5 / 25

5. Which social media platform is generally considered best for professional networking and B2B

6 / 25

6. A key rule for optimizing social media content for algorithms is to understand platform-specific best practices for formats, hashtags, and __________ times.

7 / 25

7. Which Facebook ad objective is best suited for showing your ad to the largest number of people?

8 / 25

8. Which LinkedIn ad objective is typically used for generating leads directly on the platform?

9 / 25

9. Engagement rate is calculated by dividing the total number of likes, comments, and shares by the number of followers.

10 / 25

10. A key aspect of advanced social media strategy involves treating each platform in isolation rather than as part of an integrated marketing ecosystem.

11 / 25

11. A key challenge in measuring the cross-platform impact of social media campaigns is overcoming data __________ and accurately attributing conversions across different touchpoints.

12 / 25

12. The phenomenon where an algorithm prioritizes content from close connections over brand pages, potentially limiting organic reach, is often referred to as the __________ gap.

13 / 25

13. What is a social media content calendar used for?

14 / 25

14. What is a Facebook Custom Audience?

15 / 25

15. What is A/B testing (split testing) used for in social media marketing?

16 / 25

16. Creating lookalike audiences on Facebook allows you to target new users who share similar characteristics with your existing customers or website visitors.

17 / 25

17. Which metric indicates the cost you pay for each click on your social media ad?

18 / 25

18. What is a key benefit of using LinkedIn Articles (long-form posts)?

19 / 25

19. Accurately measuring the impact of organic social media on lead generation often requires implementing sophisticated attribution models.

20 / 25

20. What is the primary benefit of using Instagram Stories Stickers like polls, quizzes, and question boxes?

21 / 25

21. Analyzing your Instagram __________ provides valuable insights into your audience demographics, reach, and engagement patterns.

22 / 25

22. Which of the following is crucial to building a strong social media community?

23 / 25

23. The maximum amount you're willing to pay for a click or conversion in your social media ad campaign is known as your __________.

24 / 25

24. What is the benefit of using LinkedIn Events?

25 / 25

25. The process of identifying and engaging with influential individuals within your niche on social media is known as __________ marketing. (Fill in with one word)

Your score is

The average score is 96%

0%

1

Content Marketing Skill Test

All questions in this test are based on content marketing. There are 25 questions to assess your skill. Answer at least 20 questions correctly out of them and pass the test.

1 / 25

1. Topic clusters help search engines better understand the context and relationship between related content pieces.

2 / 25

2. Good content marketing respects user experience (UX). Which example violates that rule?

3 / 25

3. What happens if you internally link excessively in a blog post?

4 / 25

4. Which of the following is not typically used in content marketing?

5 / 25

5. Content recycling (repurposing older articles into new formats) is considered a bad practice in content marketing.

6 / 25

6. Which is considered a "black-hat" content marketing tactic?

7 / 25

7. What’s a major downside of relying too heavily on a single channel like Facebook for content distribution?

8 / 25

8. A content audit helps identify what’s working and what needs improvement.

9 / 25

9. Publishing a high volume of low-quality content helps build brand authority faster.

10 / 25

10. In content marketing, the acronym TOFU stands for ____________. (Fill in the Blank with three words)

11 / 25

11. What’s a good example of content repurposing from one visual format to another?

12 / 25

12. The “Skyscraper Technique” involves writing shorter, more direct content than competitors.

13 / 25

13. The acronym “SEO” stands for _____________. (Fill in the Blank)

14 / 25

14. Repurposing content is most effective when aligned with your overall ___________ strategy.

15 / 25

15. Email newsletters are considered a form of content marketing.

16 / 25

16. Which channel is often most cost-effective for long-term content promotion with high ROI?

17 / 25

17. Which of the following best represents middle-of-funnel content?

18 / 25

18. In Google's SEO guidelines, content should always be created primarily for _____________. (Fill in the Blank with a word)

19 / 25

19. Which of the following is a paid content marketing channel?

20 / 25

20. What is a buyer persona?

21 / 25

21. Which of the following is a good example of an earned media content channel?

22 / 25

22. Content marketing success should only be measured by organic traffic volume.

23 / 25

23. What’s the key advantage of using webinars as a content marketing channel?

24 / 25

24. What is user-generated content (UGC)?

25 / 25

25. Turning a webinar into a blog post is an example of repurposing video content into __________ content.

Your score is

The average score is 96%

0%

/25
0 votes, 0 avg
2

Email Marketing Skill Test

Test your knowledge about email marketing. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. Under GDPR, data minimization means only collecting the data you need for the intended purpose.

2 / 25

2. Which of these metrics is the BEST indicator of how well your email content resonates with your audience?

3 / 25

3. What is the primary goal of building an email list?

4 / 25

4. In Mailchimp, what happens if you delete a subscriber from an audience?

5 / 25

5. What is the primary benefit of using dynamic content in email marketing?

6 / 25

6. Send time A/B testing can help optimize open rates across different time zones.

7 / 25

7. Merge tags are universal and work the same across all platforms.

8 / 25

8. Plain text emails usually have better deliverability than heavily designed HTML emails.

9 / 25

9. Which of the following ensures high deliverability and domain reputation?

10 / 25

10. What is the purpose of setting a confidence level in A/B testing?

11 / 25

11. In automation workflows, a ____________ directs users down different paths based on predefined criteria.

12 / 25

12. In HubSpot, marketing emails are tied to a specific _______________, which must match the user's consent.

13 / 25

13. Which type of email campaign is most likely to feature countdown timers and urgency-based messaging?

14 / 25

14. What’s the primary purpose of a double opt-in process?

15 / 25

15. Content digests and curated updates are forms of broadcast emails.

16 / 25

16. A _______________ is a series of automated emails sent at pre-set intervals to educate or nurture leads.

17 / 25

17. What is a key difference between “unsubscribe” and “opt-down” preferences?

18 / 25

18. Which metric indicates the percentage of recipients who clicked on a link within your email?

19 / 25

19. In ActiveCampaign, dynamic email content can be shown based on a contact’s custom field value.

20 / 25

20. What’s the purpose of lead scoring in email marketing automation?

21 / 25

21. Using fallback text like “there” in Hi {{first_name | fallback:"there"}} prevents errors when data is missing.

22 / 25

22. What’s the benefit of segmenting subscribers at the time of opt-in?

23 / 25

23. Segmenting your email list can lead to higher engagement rates.

24 / 25

24. Which platform allows native ecommerce integration with Shopify to trigger flows like “Viewed Product”?

25 / 25

25. Personalization only refers to adding the recipient’s name in the email.

Your score is

The average score is 34%

0%

0%
0 votes, 0 avg
2

PPC Advertising Skill Test

How much do you know about pay-per-click advertising? This skill test contains 25 questions. Please take the challenge and attempt to answer at least 20 questions correctly to pass.

1 / 25

1. You've noticed your "Target CPA" bidding strategy is consistently underspending your daily budget. What is a likely reason?

2 / 25

2. What type of keyword is generally broad and has high search volume but lower conversion rates?

3 / 25

3. Which of the following metrics indicates the percentage of users who clicked on your ad after seeing it?

4 / 25

4. __________ keywords are longer and more specific phrases that often indicate a higher intent to purchase or take a specific action.

5 / 25

5. What is the immediate impact of pausing a PPC campaign?

6 / 25

6. Which of the following is NOT a common type of PPC ad extension?

7 / 25

7. What is the purpose of using ad scheduling in PPC campaigns?

8 / 25

8. Which of the following headline characteristics is generally recommended for PPC ads?

9 / 25

9. What is the primary goal of pay-per-click (PPC) advertising?

10 / 25

10. Increasing your daily budget will always lead to more conversions.

11 / 25

11. A landing page with a high bounce rate is likely to have a __________ landing page experience component of Quality Score.

12 / 25

12. Using __________ keywords helps prevent your ads from showing for irrelevant search queries, saving you money.

13 / 25

13. Using a higher bid always guarantees the top ad position.

14 / 25

14. Once you've selected your keywords, you don't need to revisit your keyword strategy unless your campaign performance drastically declines.

15 / 25

15. Targeting the broadest possible audience to maximize reach in a PPC campaign is always best.

16 / 25

16. When using portfolio bidding strategies, all campaigns within the portfolio must share the exact same bidding goal.

17 / 25

17. What is the purpose of using power words in ad copy?

18 / 25

18. AdWords (now Google Ads) uses a(n) __________ system, where advertisers bid on keywords to have their ads displayed.

19 / 25

19. Under what circumstance might you consider using manual bidding even with sufficient conversion data available?

20 / 25

20. A campaign is consistently meeting its daily budget early in the day. What might this indicate?

21 / 25

21. A well-crafted headline should often include a primary __________ to attract the user's attention.

22 / 25

22. Once a Quality Score is assigned to a keyword, it remains constant over time.

23 / 25

23. What is the primary goal of a landing page in a PPC campaign?

24 / 25

24. Optimizing your landing page for __________ ensures a seamless experience for users arriving from mobile devices.

25 / 25

25. Which bidding strategy automatically sets bids to help get the most conversions within your budget?

Your score is

The average score is 40%

0%

You can attempt the test again to see if you can score better. Please return to this page for a new challenge after a few days.

Thank you for taking the test. Please leave your reactions in the comments section below or share this page with your friends and social media platforms and challenge your friends for high scores.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.

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