Take Your Free Digital Marketing Assessment Test Online

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Free digital marketing assessment test

Assess your skill with our one-of-a-kind Digital Marketing Assessment Test! This self-challenge and self-learning exercise is specially designed to help you self-assess your skills or capabilities while identifying areas of improvement in your career, job, or marketing tactics.

No need to worry about time limits and you can retake the test as many times as you like! You will be able to revisit your strengths each time, guaranteeing new insight. Get ready to embark on a path of self-discovery and digital marketing mastery.

It is your skill test, so you don’t need to look around for correct answers. Take the test and see if you can pass. If you can’t pass, it means that you need reading books, courses, and online resources.

Start the test now! Try to score more than 80% with correct answers and pass the test.

Start the Digital Marketing Assessment Test Now!

  • Each test contains 25 questions with multiple-choice and fill-in-the-blank answers.
  • Answer 80% of the questions correctly to pass the test.
  • There is no time limit on the test. So take your time and think about the correct answers. But don’t try to find answers from other sources. This is a test of your current knowledge.
  • If you take the test multiple times, you may see repeated questions. Continue answering anyway. Your goal is simply to pass with a high score.
  • Please bookmark this page in your browser and return to it in a few days for a new challenge with newer questions.
  • We will continue with the SEO, Social Media, Email Marketing, Content Marketing, and PPC Advertising Skill Test for some time. In the near future, we’ll be adding skill tests on other digital marketing topics.

Start with the SEO Test or select another topic:

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11

SEO Skill Test

All questions are related to search engine optimization. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. What is the purpose of an XML sitemap?

2 / 25

2. What happens if a page is set to “noindex” but still included in the sitemap?

3 / 25

3. What does the "nofollow" attribute do to a link?

4 / 25

4. Which of these domain-level factors can indirectly influence rankings over time?

5 / 25

5. What is the best strategy for using internal links in blog content?

6 / 25

6. Which of the following is a key step when planning SEO content for a new website?

7 / 25

7. Google holds YMYL pages to a higher standard because inaccurate information could potentially _____. (Fill in the blank with two words)

8 / 25

8. The process of identifying and reaching out to websites that have mentioned your brand but haven’t linked to you is called _____. (Fill in the blank with two words)

9 / 25

9. Google has confirmed that _____ speed is a ranking factor for both desktop and mobile. (Fill in the blank)

10 / 25

10. What does the term "long-tail keyword" mean?

11 / 25

11. Which type of backlink is considered the most valuable by Google?

12 / 25

12. Financial calculators on websites are not considered YMYL because they are tools, not advice.

13 / 25

13. When designing a content calendar for SEO, it’s smart to balance _____. (Fill in the blank with four words)

14 / 25

14. AEO focuses only on ranking higher in the 10 blue links.

15 / 25

15. Keywords that include words like “buy,” “discount,” or “deal” indicate _____ intent.

16 / 25

16. Google may rank a site lower if it contains too many intrusive _____ on mobile. (Fill in the blank)

17 / 25

17. What is "keyword cannibalization" in SEO?

18 / 25

18. Google uses social media signals as a direct ranking factor.

19 / 25

19. AI tools like Frase or Scalenut assist with _____ optimization by suggesting related terms and questions. (Fill in the blank)

20 / 25

20. Which of the following is considered a confirmed Google ranking factor?

21 / 25

21. Which HTTP status code should be used for a page that is temporarily unavailable and may come back?

22 / 25

22. If two pages have similar content but different URLs, what’s the best SEO practice?

23 / 25

23. Which tool can help check if a webpage is mobile-friendly?

24 / 25

24. The integration of AI in SEO is especially effective for improving _____, which helps retain users and reduce bounce rates. (Fill in the blank)

25 / 25

25. What’s a common sign of a penalty from the Helpful Content Update?

Your score is

The average score is 88%

0%

0 votes, 0 avg
2

Social Media Marketing Skill Test

Are you ready to supercharge your social media marketing game? Take this skill test and assess your knowledge! This test contains 25 questions! Give it your best shot and answer at least 20 of them correctly. See how well you do and get ready to ace this challenge!

1 / 25

1. Which type of content generally performs well organically on LinkedIn?

2 / 25

2. What is the ideal image size for a Facebook cover photo in 2025 (approximately)?

3 / 25

3. A high follower count invariably translates to a strong and influential social media presence.

4 / 25

4. Which of the following is a critical element of building a successful long-term social media presence?

5 / 25

5. Which social media advertising objective is best suited for driving traffic to a website?

6 / 25

6. Which LinkedIn ad objective is typically used for generating leads directly on the platform?

7 / 25

7. Which targeting option is particularly unique and powerful for LinkedIn advertising compared to other social media platforms?

8 / 25

8. Paid social media advertising always guarantees a higher return on investment than organic content.

9 / 25

9. What is the significance of hashtags in social media marketing?

10 / 25

10. Directly copying content from competitors is a sound strategy for saving time and effort on social media.

11 / 25

11. The maximum amount you're willing to pay for a click or conversion in your social media ad campaign is known as your __________.

12 / 25

12. A short-form vertical video format popular on platforms like TikTok and Instagram Reels is called a __________.

13 / 25

13. LinkedIn's algorithm prioritizes content that sparks __________ and discussion among professionals.

14 / 25

14. What is the purpose of LinkedIn Sales Navigator?

15 / 25

15. Responding to negative comments on social media is generally discouraged as it can draw more attention to the criticism.

16 / 25

16. Building a strong personal brand on LinkedIn often involves consistently sharing your __________ and insights related to your industry.

17 / 25

17. When creating LinkedIn ads, it's crucial to align your messaging with the professional __________ and goals of your target audience.

18 / 25

18. Creating lookalike audiences on Facebook allows you to target new users who share similar characteristics with your existing customers or website visitors.

19 / 25

19. What is the benefit of using LinkedIn Events?

20 / 25

20. The relevance score of a social media ad can impact its cost and delivery.

21 / 25

21. What is a Facebook Custom Audience?

22 / 25

22. Engagement rate is calculated by dividing the total number of likes, comments, and shares by the number of followers.

23 / 25

23. A brand's social media audience is highly active and engaged, but lead generation through social channels remains low. What is a potential underlying issue with their strategy?

24 / 25

24. What is a key rule regarding intellectual property on social media?

25 / 25

25. A key rule to follow when running social media contests and promotions is to:

Your score is

The average score is 88%

0%

1

Content Marketing Skill Test

All questions in this test are based on content marketing. There are 25 questions to assess your skill. Answer at least 20 questions correctly out of them and pass the test.

1 / 25

1. A content brief should include the target audience, goal, word count, keywords, tone, and _____________. (Fill in the Blank)

2 / 25

2. Repurposing content can improve SEO by helping you target additional long-tail keywords.

3 / 25

3. What’s the PRIMARY purpose of using email marketing in content strategy?

4 / 25

4. Podcasts can be used for thought leadership and audience engagement.

5 / 25

5. A bounce rate of 80% always means your content is poor.

6 / 25

6. Which channel is often most cost-effective for long-term content promotion with high ROI?

7 / 25

7. Content recycling (repurposing older articles into new formats) is considered a bad practice in content marketing.

8 / 25

8. What is the primary reason brands use storytelling in content marketing?

9 / 25

9. Which is considered a "black-hat" content marketing tactic?

10 / 25

10. “Create it and they will come” is a reliable content marketing strategy.

11 / 25

11. In Google's view, which is most likely considered thin content?

12 / 25

12. You can use any image from Google Images for your blog post without checking usage rights.

13 / 25

13. Which of the following is a paid content marketing channel?

14 / 25

14. What does “pillar content” refer to?

15 / 25

15. Content syndication refers to republishing your content on third-party platforms.

16 / 25

16. ____________ is a method where you create one major piece of content and then break it into smaller pieces across different formats. (Fill in the Blank with two words)

17 / 25

17. Repurposing content means duplicating the same content word-for-word across different platforms.

18 / 25

18. Which content strategy will likely FAIL over time?

19 / 25

19. What is a buyer persona?

20 / 25

20. User search intent can be broadly categorized into navigational, informational, transactional, and commercial investigation.

21 / 25

21. LinkedIn is considered the most effective content marketing platform for _____________ businesses.

22 / 25

22. Content marketing success should only be measured by organic traffic volume.

23 / 25

23. Which of these best describes gated content?

24 / 25

24. ____________ is the process of creating and distributing valuable content to attract and retain a clearly defined audience. (Fill in the Blank with two words)

25 / 25

25. What is the term for measuring how much a piece of content is shared, liked, or commented on?

Your score is

The average score is 96%

0%

/25
0 votes, 0 avg
3

Email Marketing Skill Test

Test your knowledge about email marketing. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. Which of these personalization methods is considered privacy-sensitive under GDPR?

2 / 25

2. _____________ allows marketers to target subscribers based on actions like clicks, purchases, or site visits.

3 / 25

3. What is a key difference between “unsubscribe” and “opt-down” preferences?

4 / 25

4. Which of the following is a best practice for growing an email list?

5 / 25

5. Which KPI best indicates whether your subject line is effective?

6 / 25

6. Which type of lead magnet typically performs best in B2B email list building?

7 / 25

7. Which of the following is a best practice for crafting effective email subject lines?

8 / 25

8. The GDPR regulation requires marketers to get _________ before sending emails to recipients in the EU.

9 / 25

9. What is the term for a single email sent to a segment of your email list based on a specific trigger or action?

10 / 25

10. It's okay to pre-check the "Subscribe to newsletter" box in your form to speed up list growth.

11 / 25

11. Which platform allows native ecommerce integration with Shopify to trigger flows like “Viewed Product”?

12 / 25

12. What is CAN-SPAM Act primarily concerned with?

13 / 25

13. Under GDPR, data minimization means only collecting the data you need for the intended purpose.

14 / 25

14. A _____________ is a prompt in an email that encourages users to take a specific action.

15 / 25

15. Which of these would likely result in a hard bounce?

16 / 25

16. Segmenting your email list can lead to higher engagement rates.

17 / 25

17. Which of the following is the most effective long-term list-building strategy?

18 / 25

18. ______________ is a technique used to gradually collect more data about a subscriber over time.

19 / 25

19. What is a lead magnet in the context of email list building?

20 / 25

20. In HubSpot, which email type can be edited after sending it?

21 / 25

21. It’s okay to send marketing emails without permission if the recipient is in your target audience.

22 / 25

22. Which email type is best for nurturing leads over time?

23 / 25

23. You can automate a win-back campaign based on subscriber inactivity.

24 / 25

24. In ActiveCampaign, dynamic email content can be shown based on a contact’s custom field value.

25 / 25

25. Which type of campaign is best for nurturing leads over time with a pre-written series?

Your score is

The average score is 47%

0%

0%
0 votes, 0 avg
3

PPC Advertising Skill Test

How much do you know about pay-per-click advertising? This skill test contains 25 questions. Please take the challenge and attempt to answer at least 20 questions correctly to pass.

1 / 25

1. It's generally advisable to include misspellings of your target keywords in your ad groups to capture users who make errors.

2 / 25

2. Which of the following factors can influence the Quality Score of a keyword?

3 / 25

3. Once you switch to a Smart Bidding strategy, you lose all ability to make manual bid adjustments.

4 / 25

4. Which of the following is a key benefit of using callout extensions?

5 / 25

5. You've noticed your "Target CPA" bidding strategy is consistently underspending your daily budget. What is a likely reason?

6 / 25

6. Maintaining __________ between your ad copy, keywords, and landing page is crucial for a positive user experience and improved Quality Scores.

7 / 25

7. What is the primary goal of a landing page in a PPC campaign?

8 / 25

8. Which of the following is a key component that influences Quality Score?

9 / 25

9. Once a Quality Score is assigned to a keyword, it remains constant over time.

10 / 25

10. Which keyword match type offers the most control over when your ads appear, but typically has lower reach?

11 / 25

11. What is the primary goal of the "Maximize Clicks" bidding strategy?

12 / 25

12. Which Google Ads campaign type is specifically designed for showcasing product listings and driving sales for e-commerce businesses?

13 / 25

13. The concept of "auction-time signals" means that Google considers factors like the user's __________ and device when calculating Ad Rank.

14 / 25

14. Which of the following is a key element of an effective landing page?

15 / 25

15. Once you've created an ad, you should rarely make changes to it unless it's performing poorly.

16 / 25

16. You identify a keyword with very high search volume but seemingly low relevance to your specific product. What should you likely do?

17 / 25

17. Focusing solely on high-volume keywords guarantees a successful PPC campaign.

18 / 25

18. Which of the following design principles is most important for a high-converting landing page?

19 / 25

19. You only pay when someone clicks on your PPC ad. Impressions (when your ad is shown) are free.

20 / 25

20. Which of the following is a key benefit of using PPC advertising?

21 / 25

21. When might the "Maximize Conversion Value" bidding strategy be most appropriate?

22 / 25

22. Which of the following bidding strategies requires you to set a target cost you're willing to pay for each conversion?

23 / 25

23. Using __________ keywords helps prevent your ads from showing for irrelevant search queries, saving you money.

24 / 25

24. A higher Click-Through Rate (CTR) generally indicates that your ads are relevant to the search queries they are appearing for.

25 / 25

25. Effective ad copy should clearly highlight the __________ or benefit that users will receive by clicking the ad.

Your score is

The average score is 49%

0%

You can attempt the test again to see if you can score better. Please return to this page for a new challenge after a few days.

Thank you for taking the test. Please leave your reactions in the comments section below or share this page with your friends and social media platforms and challenge your friends for high scores.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.

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