Take Your Free Digital Marketing Assessment Test Online

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Free digital marketing assessment test

Assess your skill with our one-of-a-kind Digital Marketing Assessment Test! This self-challenge and self-learning exercise is specially designed to help you self-assess your skills or capabilities while identifying areas of improvement in your career, job, or marketing tactics.

No need to worry about time limits and you can retake the test as many times as you like! You will be able to revisit your strengths each time, guaranteeing new insight. Get ready to embark on a path of self-discovery and digital marketing mastery.

It is your skill test, so you don’t need to look around for correct answers. Take the test and see if you can pass. If you can’t pass, it means that you need reading books, courses, and online resources.

Start the test now! Try to score more than 80% with correct answers and pass the test.

Start the Digital Marketing Assessment Test Now!

  • Each test contains 25 questions with multiple-choice and fill-in-the-blank answers.
  • Answer 80% of the questions correctly to pass the test.
  • There is no time limit on the test. So take your time and think about the correct answers. But don’t try to find answers from other sources. This is a test of your current knowledge.
  • If you take the test multiple times, you may see repeated questions. Continue answering anyway. Your goal is simply to pass with a high score.
  • Please bookmark this page in your browser and return to it in a few days for a new challenge with newer questions.
  • We will continue with the SEO, Social Media, Email Marketing, Content Marketing, and PPC Advertising Skill Test for some time. In the near future, we’ll be adding skill tests on other digital marketing topics.

Start with the SEO Test or select another topic:

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10

SEO Skill Test

All questions are related to search engine optimization. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. For medical content, Google expects high levels of _____. (Fill in the blank with one word)

2 / 25

2. What tool should you use to deal with low-quality or toxic backlinks you can’t remove manually?

3 / 25

3. Which of the following is a common use case of AI in SEO?

4 / 25

4. Updating and optimizing existing blog posts can help improve SEO by:

5 / 25

5. What does YMYL stand for in SEO?

6 / 25

6. What is the key difference between a manual action and an algorithmic penalty?

7 / 25

7. Targeting _____ keywords helps attract users who are already familiar with your brand.

8 / 25

8. The “skyscraper technique” involves:

9 / 25

9. Which AI model is behind tools like Jasper and ChatGPT?

10 / 25

10. A website switches to HTTPS, but doesn’t update internal links. What could happen?

11 / 25

11. If two pages have similar content but different URLs, what’s the best SEO practice?

12 / 25

12. Which of the following does Google recommend when writing SEO content?

13 / 25

13. Google’s Search Quality Rater Guidelines help evaluate:

14 / 25

14. How does Google handle JavaScript-rendered content?

15 / 25

15. Keywords that include words like “buy,” “discount,” or “deal” indicate _____ intent.

16 / 25

16. Which update is most associated with improving the quality of YMYL content?

17 / 25

17. Which is the safest publishing approach for YMYL content?

18 / 25

18. Displaying real-world use cases or testimonials supports which E-E-A-T signal?

19 / 25

19. Which of the following examples would most likely be classified as YMYL content?

20 / 25

20. What is the primary purpose of a meta description?

21 / 25

21. Google’s “People Also Ask” section can be used to:

22 / 25

22. Google considers the presence of _____ as a signal of site security and trustworthiness. (Fill in the blank)

23 / 25

23. What is the ideal length for a meta description?

24 / 25

24. Google has confirmed that _____ speed is a ranking factor for both desktop and mobile. (Fill in the blank)

25 / 25

25. Which Google update is primarily associated with penalizing poor-quality content?

Your score is

The average score is 90%

0%

0 votes, 0 avg
2

Social Media Marketing Skill Test

Are you ready to supercharge your social media marketing game? Take this skill test and assess your knowledge! This test contains 25 questions! Give it your best shot and answer at least 20 of them correctly. See how well you do and get ready to ace this challenge!

1 / 25

1. When engaging in online discussions, a crucial rule is to maintain a respectful and __________ tone, even when faced with criticism.

2 / 25

2. When analyzing Facebook Page Insights, the metric that shows the number of times your posts were displayed is called __________.

3 / 25

3. Which of the following is a key consideration when developing a global social media strategy?

4 / 25

4. Which of the following is an example of user-generated content (UGC)?

5 / 25

5. Paid social media advertising always guarantees a higher return on investment than organic content.

6 / 25

6. A fundamental rule of social media marketing is to know your __________, including their demographics, interests, and online behavior.

7 / 25

7. A brand's social media audience is highly active and engaged, but lead generation through social channels remains low. What is a potential underlying issue with their strategy?

8 / 25

8. When analyzing social media data, understanding the statistical __________ of your metrics is crucial to determine if observed changes are significant or due to random variation.

9 / 25

9. What is the benefit of using LinkedIn Events?

10 / 25

10. Instagram's algorithm considers factors like relevance, timeliness, and __________ when determining which content to show users.

11 / 25

11. Which social media platform is known for its emphasis on visual content and aesthetic appeal?

12 / 25

12. The phenomenon where an algorithm prioritizes content from close connections over brand pages, potentially limiting organic reach, is often referred to as the __________ gap.

13 / 25

13. What is the significance of the "Link in Bio" for Instagram business accounts?

14 / 25

14. A key rule to follow when running social media contests and promotions is to:

15 / 25

15. What is the significance of understanding social media algorithms for marketers?

16 / 25

16. What is a key benefit of using LinkedIn Articles (long-form posts)?

17 / 25

17. A crucial rule for managing a brand's social media presence during a crisis is to have a clear __________ plan in place.

18 / 25

18. Organic reach on Facebook for Business Pages has generally increased in recent years due to algorithm updates favoring business content.

19 / 25

19. What is the term for a social media user who publicly expresses their dissatisfaction with a brand or product?

20 / 25

20. A high follower count invariably translates to a strong and influential social media presence.

21 / 25

21. Social media advertising platforms offer detailed analytics to track the performance of your campaigns.

22 / 25

22. The maximum amount you're willing to pay for a click or conversion in your social media ad campaign is known as your __________.

23 / 25

23. Which of the following is a recommended practice for engaging with your network on LinkedIn?

24 / 25

24. What is a key limitation of relying solely on vanity metrics (likes, followers) to assess social media success?

25 / 25

25. Video ads generally have lower engagement rates compared to image ads on social media.

Your score is

The average score is 88%

0%

1

Content Marketing Skill Test

All questions in this test are based on content marketing. There are 25 questions to assess your skill. Answer at least 20 questions correctly out of them and pass the test.

1 / 25

1. Topic clusters help search engines better understand the context and relationship between related content pieces.

2 / 25

2. Which of the following BEST describes “content seeding”?

3 / 25

3. User-generated content (UGC) on social platforms has no impact on brand trust.

4 / 25

4. Posting new blogs daily guarantees higher organic traffic.

5 / 25

5. In content marketing, the acronym TOFU stands for ____________. (Fill in the Blank with three words)

6 / 25

6. The phrase “people also ask” in Google SERPs primarily benefits marketers by revealing ____________. (Fill in the Blank with two words)

7 / 25

7. Every blog post needs to be optimized for a keyword to rank.

8 / 25

8. A content scorecard typically evaluates content on metrics like SEO optimization, readability, tone, and ____________. (Fill in the Blank with one word)

9 / 25

9. What is the term for measuring how much a piece of content is shared, liked, or commented on?

10 / 25

10. What is the ideal CTA (Call-to-Action)?

11 / 25

11. What is a buyer persona?

12 / 25

12. Repurposing evergreen content is more effective than time-sensitive content.

13 / 25

13. LinkedIn is considered the most effective content marketing platform for _____________ businesses.

14 / 25

14. What’s a major downside of relying too heavily on a single channel like Facebook for content distribution?

15 / 25

15. Higher keyword density always leads to better rankings.

16 / 25

16. __________ content is created and customized based on the characteristics or behavior of the individual user. (Fill in the Blank with one word)

17 / 25

17. Plagiarizing other websites’ content can lead to legal action and SEO penalties.

18 / 25

18. An ideal blog post for SEO includes: relevant keywords, internal links, headers, and __________. (Fill in the Blank with two words)

19 / 25

19. A successful content strategy should treat every channel (blog, email, social media) exactly the same.

20 / 25

20. The acronym “SEO” stands for _____________. (Fill in the Blank)

21 / 25

21. What is the key purpose of content scoring in a marketing strategy?

22 / 25

22. Repurposing content means duplicating the same content word-for-word across different platforms.

23 / 25

23. Which of the following is NOT a benefit of using content personalization?

24 / 25

24. Which of the following is a good example of an earned media content channel?

25 / 25

25. Which of the following is a SMART way to repurpose a long-form blog post?

Your score is

The average score is 96%

0%

/25
0 votes, 0 avg
3

Email Marketing Skill Test

Test your knowledge about email marketing. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. What’s an ideal length for an email subject line?

2 / 25

2. ____________________ are sent to users who add products to their cart but do not complete the purchase.

3 / 25

3. Subject line, send time, and CTA button color are all common variables used in email A/B testing.

4 / 25

4. Which email platform is best known for advanced segmentation and flow-building based on customer behavior?

5 / 25

5. The larger your email list, the more reliable your A/B test results will be.

6 / 25

6. A _______________ is a series of automated emails sent at pre-set intervals to educate or nurture leads.

7 / 25

7. The ____________ measures clicks relative to the number of opens, indicating content relevance.

8 / 25

8. In Klaviyo, manually suppressing a user unsubscribes them from marketing but not SMS communications.

9 / 25

9. What does "bounce rate" in email marketing refer to?

10 / 25

10. Onboarding email sequences are only useful for SaaS or tech companies.

11 / 25

11. Which campaign type is primarily triggered by user inactivity or declining engagement?

12 / 25

12. A/B testing subject lines and preheaders simultaneously gives the clearest results.

13 / 25

13. Using gated content is less effective than giving everything away for free.

14 / 25

14. A ______ is an event or condition that starts an automated workflow.

15 / 25

15. What is the primary benefit of using dynamic content in email marketing?

16 / 25

16. _____________ allows marketers to target subscribers based on actions like clicks, purchases, or site visits.

17 / 25

17. Which of the following is a best practice for crafting effective email subject lines?

18 / 25

18. In Mailchimp, __________ are used to categorize and target contacts based on custom labels.

19 / 25

19. What is the primary purpose of an email autoresponder?

20 / 25

20. Which of these would likely result in a hard bounce?

21 / 25

21. _____________ emails are triggered by actions such as clicks, views, or specific user behavior on site.

22 / 25

22. What is the practice of cleaning your email list to remove inactive or unengaged subscribers called?

23 / 25

23. Which technique would personalize the send time based on historical behavior?

24 / 25

24. You can automate a win-back campaign based on subscriber inactivity.

25 / 25

25. ______________ is typically used to measure the effectiveness of subject line tests.

Your score is

The average score is 47%

0%

0%
0 votes, 0 avg
3

PPC Advertising Skill Test

How much do you know about pay-per-click advertising? This skill test contains 25 questions. Please take the challenge and attempt to answer at least 20 questions correctly to pass.

1 / 25

1. It's always best to use the same ad copy across all ad groups in a campaign for consistency.

2 / 25

2. Optimizing your landing page for __________ ensures a seamless experience for users arriving from mobile devices.

3 / 25

3. If two advertisers have the exact same bid and Quality Score for a keyword, what other factor can influence which ad appears higher?

4 / 25

4. With __________ bidding, you set a maximum amount you're willing to pay for each click on your ads.

5 / 25

5. What is the purpose of a landing page in a PPC campaign?

6 / 25

6. A primary benefit of using sitelink extensions is to improve the ad's __________ and provide users with more direct paths to relevant information on your website.

7 / 25

7. Which bidding strategy automatically sets bids to help get the most conversions within your budget?

8 / 25

8. The __________ report in Google Ads provides insights into how your ads performed for different search terms.

9 / 25

9. Which of the following is a key benefit of using callout extensions?

10 / 25

10. What is Quality Score in Google Ads?

11 / 25

11. You identify a keyword with very high search volume but seemingly low relevance to your specific product. What should you likely do?

12 / 25

12. The "Target ROAS" bidding strategy requires you to specify the __________ you want to achieve for your ad spend.

13 / 25

13. Using a higher bid always guarantees the top ad position.

14 / 25

14. Once a Quality Score is assigned to a keyword, it remains constant over time.

15 / 25

15. What is the most crucial element of effective PPC ad copy?

16 / 25

16. Analyzing __________ helps you understand the terms people are actually searching for when your ads are triggered.

17 / 25

17. Which keyword match type offers the most control over when your ads appear, but typically has lower reach?

18 / 25

18. If your maximum CPC bid is 50 cents, what is the most you will ever pay for a single click?

19 / 25

19. Analyzing your __________ report in Google Ads can help you identify new keyword opportunities and negative keywords.

20 / 25

20. Longer ad copy generally performs better because it allows you to include more information.

21 / 25

21. The content and messaging on your landing page should be __________ with the promises made in your ad copy.

22 / 25

22. Using the __________ match type for keywords can lead to a large volume of traffic, but it may be less targeted.

23 / 25

23. What is the most common way to measure the success of a PPC campaign focused on e-commerce sales?

24 / 25

24. Using stock photos extensively on your landing page can significantly increase user engagement and trust.

25 / 25

25. Regularly reviewing and refining your __________ list is crucial for preventing wasted ad spend on irrelevant searches.

Your score is

The average score is 49%

0%

You can attempt the test again to see if you can score better. Please return to this page for a new challenge after a few days.

Thank you for taking the test. Please leave your reactions in the comments section below or share this page with your friends and social media platforms and challenge your friends for high scores.

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