Videos are a popular form of digital marketing and continue to grow in popularity among content creators. Check out the best YouTube marketing courses of the year and start your campaigns to take your business to the next level. Learn marketing strategies at home or anywhere online on your PC, smartphone, or tablet at your own pace through video training courses.
These online classes will teach you how to set up your YouTube channel, record and edit videos, increase your number of subscribers, and boost your viewership. You will also learn marketing strategies for selling your products or services. You will also learn about free and paid advertising techniques. Most importantly, you will learn effective SEO techniques to make your videos rank high in YouTube searches.
Enroll in any of the following top premium courses and start learning anywhere, anytime.
Best YouTube Marketing Courses for 2026 (Paid & Free)
1. YouTube Masterclass: Your Complete Guide to YouTube Success (Udemy)
by Phil Ebiner, Video School
Udemy Rating: 4.6/5
Duration: 8h 49m
Skill: All Levels
Cost: Paid
The instructor teaches you to start a YouTube video channel and grow your brand in this top-selling course. Learn to get more views and subscribers. You’ll also learn how to create quality videos and optimize them to make money with your YouTube channel.
Topics Covered:
- YouTube SEO and algorithm understanding
- Creating engaging content with budget-friendly production
- Optimizing titles, thumbnails, descriptions, and tags
- Monetization strategies, including ads and sponsorships
- Using analytics to improve video performance
- Effective branding and audience growth strategies
2. YouTube Marketing 2026: YouTube SEO & YouTube Algorithms (Udemy)
by Alex Genadinik
Udemy Rating: 4.4/5
Duration: 14h 10m
Skill: All Levels
Cost: Paid
This bestselling YouTube SEO course will teach you how to create and grow a successful YouTube channel. Learn how to build an audience, increase engagement, and sell products or services on YouTube. The instructor will also cover YouTube ads, SEO, and monetization techniques.
Topics Covered:
- Understanding YouTube algorithms (search, recommendations, and homepage).
- YouTube SEO to rank videos using keywords, titles, tags, and descriptions.
- Creating and optimizing thumbnails and titles to increase click-through rate.
- Strategies to grow views, subscribers, and audience engagement.
- Using YouTube Shorts, Live, and ads to boost reach and traffic.
- Monetization strategies beyond ads (affiliate products, services, digital products).
- Building a YouTube channel and personal brand that supports business growth.
The instructor has extensive experience in YouTube marketing and has successfully grown his channel. He even guarantees your success with this Udemy course.
3. Master Faceless YouTube Automation with AI, ChatGPT & Canva!
by Daniel Thomas
Duration: 7h 33m
Skill: All Levels
Cost: Paid
This popular Udemy course teaches how to create, grow, and monetize a YouTube channel without showing your face. It focuses on using AI tools like ChatGPT and Canva to automate content creation, discover viral ideas, and build a scalable YouTube system.
Topics Covered
- Building and growing a faceless YouTube channel using AI.
- Creating YouTube Shorts and videos automatically with AI-powered tools.
- Understanding and leveraging the YouTube algorithm for growth.
- Finding viral trends, sounds, and content ideas to increase views.
- YouTube marketing strategies to gain subscribers and build an audience.
- Channel optimization (profile, branding, and content strategy).
- Monetization methods to earn money from YouTube videos.
4. Easy YouTube Google Ads with AI ChatGPT Advertising Traffic
By Jun Wu
Udemy Rating: 4.8/5
Duration: 8h 8m
Skill: All Levels
Cost: Paid
The Udemy course is about how to use Google Ads to drive targeted traffic to YouTube videos, channels, and websites. It focuses on creating paid advertising campaigns that promote YouTube content, increase views, and generate leads or sales. It is best for those who are looking for YouTube advertising techniques.
Topics Covered
- Understanding Google Ads and YouTube advertising fundamentals.
- Setting up Google Ads campaigns to promote YouTube videos.
- Creating and optimizing video ads for better clicks and views.
- Targeting the right audience using keywords, demographics, and interests.
- Managing budgets, bids, and PPC advertising strategies.
- Tracking ad performance, conversions, and campaign analytics.
- Using YouTube ads to generate traffic, subscribers, and business leads.
5. How to Start a YouTube Automation Channel & Monetize It Fast
By Bryan Guerra
Udemy Rating: 4.3/5
Duration: 5h 40m
Skill: Beginners
Cost: Paid
The beginner-friendly Udemy course teaches how to build a faceless YouTube automation channel from scratch and monetize it quickly. It explains how to automate video production, outsource tasks such as scripting and editing, and use tools like ChatGPT to generate content ideas and scripts.
Topics Covered:
- Starting and setting up a YouTube automation channel from scratch.
- Understanding the requirements for YouTube monetization.
- Using ChatGPT and AI tools to generate scripts, titles, and ideas.
- Creating faceless videos, voiceovers, and YouTube Shorts.
- Designing high-click thumbnails to improve video performance.
- Outsourcing tasks such as editing, voiceovers, and thumbnail design.
- Monetization strategies, including ads, affiliate marketing, and scalable channel growth.
6. Small Business Marketing Using YouTube (Coursera)
By Julia Arteno
Coursera Rating: 4.7/5
Duration: 1 hour
Skill: Beginner
Cost: Free with Coursera Plus
This is a project-based course offered by Coursera. The course is instructed by Julia Arteno and is an excellent starter for anyone seeking to take their business online on YouTube.
Topics Covered:
- Creating a YouTube channel
- Customizing the channel for audience appeal
- Posting and optimizing videos
- Collaborating with other creators for client reach
- Using YouTube analytics to measure success
This course is for entrepreneurs with little to no social media marketing experience, and is also good as a certificate course.
7. YouTube Creator Academy
By: YouTube
Rating: N/A
Duration: Self-paced
Skill: All Levels
Cost: Free
YouTube Creator Academy offers free courses designed to help creators grow their channels, optimize content, and monetize their work. Learn directly from YouTube experts on best practices, audience engagement, and video performance strategies. Ideal for aspiring and established creators looking to improve their presence on the platform.
Topics Covered:
- Channel setup and customization
- YouTube SEO and algorithm strategies
- Monetization through ads, memberships, and sponsorships
- Audience engagement and community building
- Advanced analytics for content performance
8. YouTube Marketing Course: Grow Your YouTube Channel
By: HubSpot Academy
Rating: N/A
Duration: 2 hours 10 minutes
Skill: All Levels
Cost: Free
This free course from HubSpot Academy teaches creators how to build an engaged audience on YouTube. Learn how the YouTube algorithm works, optimize your channel for discoverability, and implement monetization strategies to grow your business. The course is good for social media marketers, content creators, and small business owners looking for a free, basic option.
Topics Covered:
- Understanding the YouTube algorithm for watch time and audience retention
- Optimizing channel layout and metadata for discoverability
- Creating high-performing videos using engagement techniques
- Monetization options and advertising strategies
- Scaling a YouTube channel for long-term growth
For more free YouTube courses + paid certificates, Visit Alison
Free vs. Paid YouTube Marketing Courses
You can enroll in a free course for basic, fundamental knowledge. Most free courses don’t offer a certificate. But if you are looking for a free course with a recognized certificate, Alison is a good platform.
Advantages of Paid Courses
- Organized curriculum with clear learning objectives.
- They are created by experts with a focus on high-quality, regularly updated content.
- You get opportunities for interaction with instructors.
- You get additional resources, templates, and tools that aren’t available in free courses.
- A certificate on completion of the course.
I hope you find the list of the top YouTube marketing classes useful. Pick any of them given above and click on the course title to enroll in it. Also, please share the page with your social media posts, friends, and loved ones.
Written and edited by: Ibochouba Singh
Dated: March 9, 2026
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
