Videos in digital marketing are popular and continue to grow in popularity among content creators. Check these best YouTube marketing courses for 2025 and start your campaigns to grow your business to the next level. Learn YouTube marketing strategies through video training courses at home or anywhere online on your PC, smartphone, or tablet at your own pace.
These online training classes teach you how to set up your YouTube channel, record and edit videos, increase subscribers, and boost your viewership. You will discover marketing tips to sell or promote your products or services. You’ll also learn free and paid advertising techniques. Above all, you can uncover effective SEO techniques to rank your videos high in YouTube searches.
Enroll in any of the following top premium courses and start learning anywhere, anytime. To get more details about the best YouTube courses, click on any course link that interests you.
Best YouTube Marketing Courses for 2025 (Paid & Free)
1. YouTube Marketing with Dekker (Udemy)
By: Dekker the Marketer, Jyra Galosmo, Neelisha Singhal
Udemy Rating: 4.4/5
Duration: 8.5 hours
Skill: All Levels
Cost: Paid
This course, led by marketing expert Dekker Fraser, teaches YouTube marketing strategies, audience growth techniques, and video optimization. It is very popular among influencers, marketers, and business owners who want their brand presence on YouTube.
Topics Covered:
- YouTube SEO & audience growth
- Video editing & YouTube automation
- Monetization strategies & advertising
- YouTube Shorts & scaling with multiple accounts
- Organic and paid growth strategies
The instructor is a former Sony PlayStation Global Product Marketing & Brand Manager, MBA from Kellogg School of Management, and Author of numerous marketing books.
2. YouTube Marketing 2025: YouTube SEO & YouTube Algorithms (Udemy)
by Alex Genadinik
Udemy Rating: 4.4/5
Duration: 14 hours
Skill: All Levels
Cost: Paid
This bestselling YouTube SEO course helps you create and grow a YouTube channel successfully. Learn to build an audience, increase engagement, and sell products or services on YouTube. This instructor will also teach about YouTube ads, SEO, and monetization techniques.
Topics Covered:
- YouTube SEO and ranking techniques
- YouTube recommendation algorithm insights
- Monetization strategies beyond ads
- YouTube Shorts for viral growth
- Video optimization: thumbnails, titles, and descriptions
- YouTube Live and paid promotions
The instructor has extensive experience in YouTube marketing and has achieved success with his channel. He even guarantees your success with this Udemy course.
3. Beginners Guide to YouTube Video Marketing Techniques (Udemy)
By: Laurence Svekis
Udemy Rating: 4.4/5
Duration: 2 hours
Skill: Beginner
Cost: Paid
Designed for beginners, this course provides essential strategies for YouTube marketing to grow and optimize your channel effectively. Learn key techniques to increase views, improve audience engagement, and understand YouTube analytics to create a successful content strategy.
Topics Covered:
- Understanding YouTube analytics and key performance metrics
- Techniques for increasing views and subscriber growth
- Creating effective marketing strategies
- Ways to leverage playlists
- Debunking common myths in video optimization
This course aims to impart effective YouTube Marketing Strategies for your channel growth and optimization.
4. YouTube Masterclass: Your 2025 Guide to YouTube Success (Udemy)
by Phil Ebiner, Michael Moyer, Video School
Udemy Rating: 4.7/5
Duration: 9 hours
Skill: All Levels
Cost: Paid
The instructor teaches you to start a YouTube video channel and grow your brand in this course. Learn to get more views and subscribers. You’ll also learn how to create quality videos and optimize them to make money with your YouTube channel.
Topics Covered:
- YouTube SEO and algorithm understanding
- Creating engaging content with budget-friendly production
- Optimizing titles, thumbnails, descriptions, and tags
- Monetization strategies, including ads and sponsorships
- Using analytics to improve video performance
- Effective branding and audience growth strategies
5. YouTube Affiliate Marketing Mastery 2.0 (Udemy)
by Bryan Guerra
Udemy Rating: 4.5/5
Duration: 13 hours
Skill: All Levels
Cost: Paid
You can make money with affiliate marketing across different platforms. You can also do the same on YouTube. This top-rated course teaches you how to create and monetize your YouTube channel. Learn to record, edit, and publish your videos, use Shotcut or Adobe Premiere Pro, repurpose your video content into a podcast, and much more.
Topics Covered:
- YouTube SEO and video ranking techniques
- Affiliate marketing across multiple platforms
- Creating professional thumbnails and video editing
- Monetization strategies and passive income generation
- Repurposing YouTube videos into podcasts
6. Small Business Marketing Using YouTube
By Julia Arteno
Coursera Rating: 4.7/5
Duration: 1 hour
Skill: Beginner
Cost: Free with Coursera Plus
This is a project-based course offered by Coursera. The course is instructed by Julia Arteno and is an excellent starter for anyone seeking to take their business online on YouTube.
Topics Covered:
- Creating a YouTube channel
- Customizing the channel for audience appeal
- Posting and optimizing videos
- Collaborating with other creators for client reach
- Using YouTube analytics to measure success
This course is for entrepreneurs with little to no social media marketing experience.
7. Viral Marketing and How to Craft Contagious Content (Coursera)
By: Jonah Berger
Coursera Rating: 4.8/5
Duration: 4 hours
Skill: All Levels
Cost: Free with Coursera Plus
This course explores why some ideas, products, and messages go viral while others don’t. Learn proven strategies to make content more shareable, build influence, and use social networks to spread ideas effectively. Based on the bestselling book Contagious: Why Things Catch On, the course helps marketers, entrepreneurs, and content creators enhance their impact.
Topics Covered:
- Key principles of viral marketing
- How to craft sticky and persuasive messages
- The role of social influence in marketing success
- Generating word-of-mouth and organic audience growth
- Leveraging social networks to amplify reach
The course is invaluable for creating highly engaging YouTube content.
8. YouTube Creator Academy
By: YouTube
Rating: N/A
Duration: Self-paced
Skill: All Levels
Cost: Free
YouTube Creator Academy offers free courses designed to help creators grow their channels, optimize content, and monetize their work. Learn directly from YouTube experts on best practices, audience engagement, and video performance strategies. Ideal for aspiring and established creators looking to improve their presence on the platform.
Topics Covered:
- Channel setup and customization
- YouTube SEO and algorithm strategies
- Monetization through ads, memberships, and sponsorships
- Audience engagement and community building
- Advanced analytics for content performance
9. YouTube Marketing Course: Grow Your YouTube Channel
By: HubSpot Academy
Rating: N/A
Duration: 2 hours 10 minutes
Skill: All Levels
Cost: Free
This free course from HubSpot Academy teaches creators how to build an engaged audience on YouTube. Learn how the YouTube algorithm works, optimize your channel for discoverability, and implement monetization strategies to grow your business. The course is good for social media marketers, content creators, and small business owners looking for a free, basic option.
Topics Covered:
- Understanding the YouTube algorithm for watch time and audience retention
- Optimizing channel layout and metadata for discoverability
- Creating high-performing videos using engagement techniques
- Monetization options and advertising strategies
- Scaling a YouTube channel for long-term growth
For more free YouTube courses + certificates, Visit Alison
Free vs. Paid YouTube Marketing Courses
You can enroll in a free course for basic, fundamental knowledge. Most free courses don’t offer a certificate.
Advantages of Paid Courses
- Organized curriculum with clear learning objectives.
- They are created by experts with a focus on high-quality, regularly updated content.
- You get opportunities for interaction with instructors.
- You get additional resources, templates, and tools that aren’t available in free courses.
- A certificate on completion of the course.
Other best books and courses:
| YouTube marketing books
| Social media marketing courses
| Facebook marketing books
| Digital marketing courses
| Podcast Marketing Books
| Marketing Psychology Books
YouTube services & tools
| YouTube promotion services at Fiverr
| Software tools for YouTubers on lifetime deals
I hope you find the list of the top YouTube marketing classes useful. Pick any of them given above and click on the course title to enroll in it. Also, please share the page with your social media posts, friends, and loved ones.
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.