Marketers are always looking for new ways to improve their business strategies. One of the most potent tools is neuromarketing which studies how people’s brains respond to various stimuli. These 10 best neuromarketing books will help you stay ahead of the competition and keep more customers coming back in 2023.
What is neuromarketing?
Neuromarketing is the application of neuroscience in the field of marketing. It is about how products’ information affects consumers’ attitudes, preferences, judgments, beliefs, and behavior. In this case, you study how brain activity differs between people who have previously bought a product and those who have not.
In other words, neuromarketing is about using neuroscience to work out how consumers make decisions through a deeper understanding of how emotions, memories, and thoughts interact with marketing stimuli (including logos, packaging, and advertising).
One of the critical goals of neuromarketing is to predict how people will react to a product before it even hits the shelves. This would allow companies to tweak products or marketing campaigns to generate a positive consumer response.
Some of the benefits of neuromarketing are:
- Understanding of how consumers’ brains work.
- Predicting how people will react to a product.
- Understanding why people make purchases.
- A better understanding of which business strategies work best.
- Increased sales and profits.
- A better understanding of consumer behavior in general.
- Generating more effective and efficient ad campaigns.
- The more practical design of products and packaging.
- Improved understanding of how to appeal to different types of consumers.
So, why should you read neuromarketing books?
Neuromarketing has been growing in popularity in recent years. So, if you’re interested to learn how the consumer brain works by conducting marketing research, I encourage you to read these books. The books are our top selection for 2023. We may also call them consumer behavior books or consumer psychology books.
Top Neuromarketing Books for 2023
1. Influence: The Psychology of Persuasion
by Robert B Cialdini PhD
ISBN-10: 0062937650
The updated 2021 edition is now a bestselling neuromarketing book on Amazon. Businesses and organizations around the globe have used Dr. Cialdini’s work to understand and apply the science of persuasion.
The author explains the seven universal principles of persuasion – reciprocation, consistency, social proof, liking, authority, scarcity, and Unity. He then breaks down each principle into specific tactics that you can use in your life to dramatically improve the results.
The principles are compelling and can be used to persuade people in various ways. A must-read marketing book for anyone interested in persuasion and human behavior!
2. Hooked: How to Build Habit-Forming Products
by Nir Eyal
ISBN-10: 1591847788
It is a guide to building habit-forming products. The book explores the psychology behind how certain products become addictive and offers techniques for creating your habit-forming products.
Eyal first introduces the concepts of habit loops and Triggers. A habit loop is a series of events that consistently lead to the desired behavior. The Trigger initiates the loop, and the action is the behavior performed as a result of the Trigger. Rewards are what keep people coming back to the product.
This book is a guide that offers valuable insights into creating habit-forming products. If you’re looking to create a product that users will love, then Hooked is a must-read.
A reader writes in his review, “In this book, Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.”
3.The Persuasion Code
by Christophe Morin & Patrick Renvoise
ISBN-10: 111944070X
If your attempt to persuade customers to fail, read this book and learn about the scientific model – NeuroMapTM. The book teaches you a breakthrough persuasion strategy to persuade anyone, anytime. This award-winning model can boost your advertising effectiveness, site conversion, marketing strategy, and sales.
Using this scientific model, you help customers use the brain to make any decision including a buying decision. A neuromarketing book to grow your business or career by creating persuasive messages using SalesBrain techniques!
4. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
ASIN: 1118113365
Brainfluence is an extensive guide to brain research and how marketers can influence decision-making. The book describes how the human mind works in various conditions. They include unconscious action triggers, perception filters, brand trust, focus strategies, social dynamics, and memory hacks.
Anyone interested in consumer neuroscience can gain plenty of insight from this book. You will get plenty of examples that you can use in brain research. Overall, The book is an excellent resource for marketers or anyone interested in how the human mind works. This guide will stay beneficial to readers for years to come.
One of the readers says, “This book is a powerhouse of relevant information on branding and the way we use our brain to influence our very own decisions.”
5. Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
ISBN-10: 1400064287
The book explores the factors that make some ideas more memorable than others. The authors identify six principles that help an idea to stick: simplicity, unexpectedness, concreteness, credibility, emotional appeal, and stories. They also discuss how to make sure you are using all six principles together to create an “idea” that is effective.
The authors refer back to the Tipping Point by Malcolm Gladwell throughout their explanations of each principle. You can see many real-life examples to demonstrate how to follow the principles.
An Amazon review says, “Some amazing ideas in this book… if you’re an educator, this book will help you think about how to structure your lessons to create intrigue and to make the ideas stick.”
6. Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dr. Dan Ariely
ASIN: 0061353248
In this book, Dr. Dan Ariely presents ground-breaking research into the hidden forces that shape our decisions. He shows that we’re not as rational as we think and that even simple things can make us act in surprising ways.
The book shows how imitating big-name companies like Starbucks and Procter & Gamble will help you sell more. Through eye-opening experiments that explore the “irrational” human mind at work, it will change the way you think about everyday decision-making.
One writes at Amazon, “A BRILLIANT read. Irrespective of what you do, you must read this textbook of human behavior & how amazingly complex our minds are decisions are.”
7. Webs of Influence: The Psychology of Online Persuasion
by Nathalie Nahai
ISBN-10: 1292134607
The guide is a fascinating read on the psychology behind online persuasion. Nahai provides an in-depth exploration of the various psychological principles and how they can be leveraged to create more effective online persuasive content.
They are the principle of reciprocity, consistency, social proof, and authority. Understanding them is essential for anyone to create more effective online persuasive content. By understanding how people think and behave, you can take steps to craft content that is more likely to resonate with your audience.
A must-read for anyone looking to create more compelling content!
In his review, one writes, “If web design or just Psychology is your sort of thing, then this is a super read, enjoyed it so much, will be reading again. Lots of real-world stories too.”
8. Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom
ISBN-10: 0385523890
In this book, Martin Lindstrom discusses the various ways in which companies attempt to influence consumers’ purchasing decisions. He argues that many of these methods are based on misconceptions about how people actually make choices.
His main point is that buyers are not always rational beings who make decisions based on carefully considering the facts. In some cases, they are swayed by subconscious factors that the seller may not even know. The author provides numerous examples to support his argument, and he offers suggestions to understand the customers’ needs better.
Overall, Buyology is an exciting read. It will make you more aware of companies’ various techniques to manipulate our buying habits. Highly recommended for marketers and those interested in customer behavior!
9. Decoded: The Science Behind Why We Buy
by Phil P. Barden
ISBN-10: 1118345606
The one thing that all marketers seem to agree on is the power of psychological triggers in creating sales, but this book challenges that connection and claims that the science behind why we buy has nothing to do with what marketers think works best.
This book is an excellent resource for those looking to understand the science, and for marketers, it is an eye-opener.
If you want to understand the real science behind buying, you should read this book.
After reading it, one says, “Decoded is easy to read, uses a practical approach, and is full of relevant examples. This book is a charm for both marketing students and practicing professionals.”
10. The Buying Brain: Secrets for Selling to the Subconscious Mind
by A. K. Pradeep
ISBN-10: 0470601779
The book explores making more sales to people who are not aware of what they are doing. The author argues that, on average, only 10% of purchasing decisions are conscious, but 90% are subconscious.
This book provides a great deal of insight on how businesses can increase selling using scientifically-proven techniques that appeal to the subconscious mind. Many businesses have applied these techniques and seen positive results, as explained through case studies included in the book.
The author has provided readers with an excellent resource by exploring the most effective ways to improve their sales. He teaches you to increase selling simply by optimizing your way.
11. Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert Cialdini Ph.D.
ISBN-10: 1501109804
This book is about how consumers are influenced without forcing or coercing. It first looks at how you can use pre-suasion to get people to be more open-minded and receptive to your persuasive attempts.
Secondly, it looks at how you can use pre-suasive strategies to make people more memorable and influential. Then, it looks at how you can use it to get them to comply with your requests to take the action you want.
If you are looking for a deep dive into the world of compliance tactics and persuasion, this book is definitely worth a read.
Amy Cuddy says, “The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I’ll be recommending it for years and years.”
Best Neuromarketing Courses for 2023
If you think you will be happy learning neuromarketing through video lessons, check these Udemy courses. Marketing experts created these courses to make learners easy to learn and digest. Click the link below:
Other best books you might also want to read for becoming a successful marketer:
| Sales books
| Influencers’ books
| Internet marketing books
| Content marketing books
Are you happy with the selected best books on neuromarketing on the above list? Would you please leave your comment below and share this page with your friends and social media posts?
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
