Many marketers work with local businesses. They use their own best marketing techniques, but most of them still may struggle to get local customers. If you own a local business and struggle to attract customers from your area or a specific target area, these best books on local business marketing and SEO are for you in 2025.
Small business owners require a unique set of marketing skills that differ from global marketers. They need a special focus on local marketing techniques and analysis of the behaviors of nearby buyers. If you do business locally, you should look at the local listings of Google and other search engines and the competitiveness in the search results. Here, these small business marketing books will help your business rise to the top of local listings of Google, Bing, and other search engines.
Learn the local marketing and SEO techniques from marketing gurus to grow your business to the next level this year. Click on your favorite book title to view more details at Amazon. Kindle eBook editions are also available for instant reading.
Best Books for Local Business Marketing and Local SEO for 2025
1. Local SEO Secrets
by Roger Bryan
Rating: 4.6/5
Publication: 2021 • Pages: 253
This book shares local marketing SEO secrets from the top thought leaders for ranking fast and driving organic traffic. They include Mark Lukenbaugh about Google My Business (GBM) and great insights on how to rank your GMB, Allison Lee about optimizing eCommerce product pages and outranking your competitors, Richard Lorenzen about PR for your SEO campaign for more organic exposure and traffic, Justin Sanger about different Google advertising programs addressing the impact on local search and others.
Tristan Savoir says on Amazon, “Great book, very informative. Well written. Learned some important knowledge.”
2. The Complete Local SEO Playbook 2025
By Mike Martin, James Dooley, Kasra Dash
Rating: 4.5/5
Publication: 2024 • Pages: 179
This book is a no-nonsense, action-packed guide for local business owners and SEO pros who want to rank higher, attract more customers, and build lasting visibility in Google search. With step-by-step tactics for optimizing your Google Business Profile, building local links, and crafting conversion-driven content, it delivers sharp, up-to-date insights tailored for 2025’s digital landscape. Perfect for those serious about dominating local search!
Brian P from the UK says, “The chaps have outdone themselves with some real, true actionable local SEO information. Great for local business owners along with local SEO agencies.“
3. Get Found: Local SEO Strategies and Google Business Profile Optimization
By Jim Kostopoulos
Rating: 4.2/5
Publication: 2024 • Pages: 194
This practical guide helps business owners and marketers with the knowledge to shine in local search. Learn how to optimize your Google Business Profile and tap into platforms like Bing and voice search, and learn complex SEO tactics into clear, actionable steps. It includes checklists and simplified explanations, so beginners can apply the tactics easily.
“This book provides all the necessary building blocks of how to successfully market and promote your business in today’s technological society. I would highly recommend this to fellow colleagues looking to boost their online footprint.”
– Dino Moran in the United States
4. The Ultimate Digital Marketing Playbook for Dominating Your Local Area
by Krista Mashore
Rating: 4.7/5
Publication: 2020 • Pages: 216
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The book teaches you how to use digital marketing strategies to attract more customers, increase your profits, and become the authority in your local area. It covers how to create a powerful online presence, use social media platforms, and leverage video marketing, email marketing, content marketing, and online reviews to build trust and loyalty.
This book also teaches you how to optimize your website, landing pages, and SEO, and measure and improve your digital marketing performance using analytics and tools. Moreover, the book provides case studies, examples, and templates useful for your local business. A practical and comprehensive guide that can help to grow your local business!
5. Ultimate Guide to Local Business Marketing
by Perry Marshall and Talor Zamir
Rating: 4.5/5
Publication: 2016 • Pages: 220
This book is from AdWords expert Perry Marshall, and local marketing expert Talor Zamir teamed up to build a local business marketing success. In this guide, you’ll learn the framework of local paid search, mobile, and SEO campaigns. Topics on local search, local listing, social media outreach, and compelling content development make this book outstanding.
Learn more about capturing qualified leads from Google AdWords and Bing, components of a high-converting campaign, and Facebook advertising. A complete guide to building a local marketing campaign!
6. A Car Dealer’s Guide to Google Business Profile
by George Nenni
Rating: 4.6/5
Publication: 2023 • Pages: 149
This second edition of the book teaches you how to optimize your Google Business Profile for your local business. Google Business Profile is a free online platform where you can list your key business information, such as address, contact details, photos, and reviews, to get found on Google Search and Maps.
The book shares everything about how to claim and verify your Google Business Profile, optimize your profile, upload photos and videos, manage and respond to customer reviews and questions, measure your profile performance, and avoid common mistakes and pitfalls.
The author provides case studies, examples, and best practices from successful car dealers. You can use the techniques outlined in the book in any type of local business you are running.
7. Get FOUND Online
by Jack Jostes
Rating: 4.8/5
Publication: 2018 • Pages: 386
A must-read for you. You’ll learn how to use SEO, social media marketing, and digital marketing to get the results you desire. It’s full of actionable tips, tricks, and valuable resources to help you achieve your goal. Read this book and learn the author’s 9-year experience in marketing tactics to get your business found online.
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.
I have learned huge knowledge from here. I am waiting for your updates..
thanks for your information…citiation also helps to drive local traffic for our website
One of my tech friend was just telling me about this Google SEO Playbook 2019 book and now I’ve also seen your list too. I think I’ve to get this book.
Thanks for mentioning it.
I would definitely love to read this Books as they seems to be so interesting. Thank you for spreading about this Books.