Today, content marketing is one of the most effective strategies for businesses online to reach their target audience, drive traffic, and build their brand. It requires creating, sharing, and distributing valuable and relevant content to attract, engage, and convert people into customers. I have curated the best content marketing software tools, recommended and used by most marketers today.
They streamline the creation, scheduling, distribution, and analysis of content. They not only simplify workflows but also enhance collaboration among your teams for your content marketing success.
The Best Content Marketing Software Tools
Best Content Optimization & SEO Tools
1. Semrush
SEMrush is one of the most comprehensive SEO tools marketers and website owners use to optimize their content for search engines. It features keyword research, content optimization, and competitor analysis tools. If you can afford it, SEMrush is a must-have toolset.
Key Features:
- Keyword research and gap analysis
- Content optimization recommendations
- SEO auditing and competitor analysis
- Link building tools
- ContentShake AI
- Content marketing analytics
Pricing: Free basic version available. Premium starts from $139.95 per month.
2. Ahrefs
Ahrefs is another powerful SEO tool, similar to SEMrush. It provides valuable data, including backlinks, keyword rankings, and content performance. It is popularly used for content audits and developing organic traffic strategies. Ahrefs is also a must-use Semrush alternative.
Key Features:
- Detailed keyword research capabilities
- Content gap analysis
- Backlink analysis
- SEO health monitoring
- Competitor content research
Pricing: Starts from $129 per month
3. Surfer SEO
Surfer SEO is a powerful content optimization tool designed to create high-ranking articles and blog posts. It analyzes over 500 on-page signals to provide data-driven recommendations for improving content.
Key Features:
- Content Editor that provides real-time SEO suggestions, including keyword density, headings, and structure.
- Content Audit that analyzes existing content and offers SEO metrics.
- Topical Map to generate relevant topic ideas to enhance content strategy.
- AI Writing Assistant to create optimized articles with AI-generated content.
- Keyword Research for search volume and keyword data directly within Google.
Pricing: Starts from $79 per month.
4. Skyword
Skyword focuses on storytelling and audience engagement with a centralized workspace for effective team collaboration.
Key Features:
- Content planning and publishing across multiple platforms
- Access to a talent network of professional content creators
- AI-powered insights for content optimization
- Brand governance to ensure messaging consistency
- Multichannel distribution capabilities
Pricing: Starts at $5,000 per month, it is suitable for enterprises and large organizations.
Best AI-Powered Writing & Editing Tools
5. Jasper AI
Jasper AI (formerly called Jarvis) is one of the leading enterprise-grade AI content platforms with sophisticated marketing capabilities.
Key Features:
- Advanced long-form content generation
- Team collaboration features for content workflows
- Brand voice customization
- Marketing-specific templates and frameworks.
Pricing: Starts at $49/month, 20% off on yearly plan.
6. Contently
Contently is a premium content marketing platform known for its high-quality content creation capabilities. It provides a comprehensive suite of tools that help you scale your content marketing efforts effectively.
Key Features:
- Content strategy assistance using AI-driven recommendations
- A vast network of professional writers, designers, and videographers
- Robust workflow management for seamless collaboration
- In-depth analytics and performance tracking
- SEO optimization tools
Pricing: Depends on your requirements.
Best Content Management & Collaboration Tools
7. WordPress
WordPress is the most popular open-source content management system (CMS) in the world, used for building websites and blogs. Content marketers use it for its flexibility, with thousands of plugins and themes available to customize websites to their specific needs.
Pricing: Free, but you need to have a hosting account.
8. HubSpot
HubSpot is a comprehensive suite of tools for content marketing, customer relationship management, email marketing, and lead nurturing.
Key Features:
- SEO-optimized blogging tools with built-in recommendations
- Marketing automation for content distribution
- Lead generation and nurturing capabilities
- CRM integration for sales alignment
- Detailed performance analytics
Pricing: Marketing Hub starts at $20/month.
Best Social Media & Distribution Tools
9. Buffer
Buffer is a social media management tool that helps users schedule posts, analyze performance, and engage with their audience across multiple platforms.
Key Features
- Scheduling and auto-publishing content across social media platforms.
- Generating and optimizing social media posts.
- Insights into audience demographics, engagement trends, and best posting times.
- Centralized dashboard for responding to comments on Facebook and Instagram.
Pricing: Free option available. Premium starts from $5 per month.
10. Hootsuite
As a widely used social media management platform, Hootsuite helps small businesses schedule posts, track engagement, and analyze performance across various social channels.
Key Features:
- Planning and scheduling posts across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and more.
- Tracking engagement, competitor benchmarking, and best posting times.
- Generating captions, hashtags, and post ideas.
- Monitoring brand mentions, keywords, and trends.
- Managing comments and messages from multiple platforms in one place.
Pricing: Free trial available. Plan starts from $99/month.
11. ContentStudio
This multi-purpose tool helps you discover, create, and distribute content. ContentStudio’s automation features for social media scheduling, content curation, and analytics are popular features for content marketers.
Key Features:
- Social media content scheduling and publishing
- Content discovery and curation
- Analytics and reporting
- Team collaboration features
Pricing: Free trial available. Premium starts at $19/month.
Best Design & Visual Content Tools
12. Canva
Canva is one of the most popular platforms for creating stunning visuals and graphics without professional skills. You can create social media posts, blog images, infographics, and more with its library of customizable templates.
Key Features:
- Graphic design templates for social media, blogs, and more
- Brand kit for consistent visual identity
- Team collaboration capabilities
- Integration with content platforms
Pricing: Free. You can upgrade to premium versions for more features.
13. Adobe Photoshop
Adobe Photoshop is a leading graphic design and photo editing software used by professionals and creatives worldwide.
Key Features:
- Powerful tools for image manipulation, retouching, and compositing.
- AI features like Generative Fill, Neural Filters, and automatic background removal.
- Precise control over images with multiple layers and blending modes.
- 3D modeling, animation, and basic video editing.
Pricing: $8.65 per month, free trial available.
Best Workflow Automation Tools
14. Gumloop
Gumloop is a no-code AI automation platform to build and deploy AI-powered workflows without programming skills.
Key Features:
- Drag-and-drop interface for creating complex automation flows.
- AI web scraping
- SEO and marketing automation
- AI-powered data extraction, categorization, and summarization.
- Integration with OpenAI, Slack, Gmail, and GitHub.
Pricing: Free. Premium starts from $97 per month.
15. Zapier
Zapier is an automation platform that connects apps and streamlines workflows to automate repetitive tasks without coding.
Key Features:
- Automated workflows (Zaps) that connect over 8,000 apps.
- AI tools to enhance workflows, generate content, and analyze data.
- Multiple actions from a single trigger for complex automation.
- Automating data entry, lead tracking, and reporting.
Pricing: Free. Professional plan starts at $19.99/month.
16. Mailchimp
Mailchimp is one of the most popular email marketing tools that offers email automation, audience segmentation, and performance analytics. You can use this AI-powered tool to get started with email marketing.
Key Features:
- Personalized email campaigns with customizable templates.
- Automated email campaigns.
- AI-generated content and predictive analytics for optimized marketing.
- Advanced audience segmentation for personalized messaging.
- Analytics & reporting.
Pricing: Free up to 500 contacts and 1,000 email sends per month.
Lifetime Deals on Content Marketing Tools
The above are the top tools content marketers use every day. But do you feel too expensive to use their premium options? If so, here are affordable lifetime deals on alternatives to these software tools.
Books & Courses for further learning:
Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.