TikTok is a short video platform. Users can create, watch, and share videos on this platform. According to Demandsage, it is the 5th most popular social media platform with over 1 billion users worldwide. This means that it offers a huge opportunity for businesses. I have curated this list of top-rated TikTok marketing courses for beginners who want to achieve their business goals quickly.
Like other social media platforms, you can learn marketing tactics for TikTok. If you are serious about increasing your brand awareness, business promotion, and lead generation, learn from experienced people to quickly master TikTok marketing. The selected ones are the bestselling and highly rated courses I curated for this year.
Top Rated TikTok Marketing Courses for Beginners
1. TikTok Marketing 2025: Grow Your Account & Master TikTok Ads
Rating: 4.4 out of 5 • Duration: 11.5 hours • Level: Beginner to Advanced • Cost: Paid
This bestselling course reveals essential TikTok marketing strategies to organically grow your account, learn how to run ad campaigns, and optimize your profile to increase engagement. Learners will learn techniques to increase visibility, reach 10,000 followers in 30 days, and leverage TikTok’s algorithm.
Topics Covered
- Creating a TikTok account
- Creating and scaling TikTok ad campaigns
- Optimizing personal and business profiles
- TikTok’s algorithm
- Monetizing a TikTok account
- Using analytics to refine campaigns
- Trend participation and content planning
What’s in for Beginners
Starting with the basics, the Udemy course teaches you to set up and optimize your account and create your first post. It explores beginner-friendly growth strategies and simple ways to increase engagement.
2. TikTok Ads | TikTok Advertising by a Fortune 100 MBA
By Dekker the Marketer, Jyra Galosmo, Neelisha Singhal
Rating: 4.8 out of 5 (97 ratings) • Duration: 2.5 hours • Level: Beginner • Cost: Paid
This course is designed to help you build and optimize TikTok advertising campaigns from scratch. Learn from an experienced marketing executive to run high-performing TikTok ads.
Topics Covered
- Selecting TikTok advertising objectives
- Understanding high-performing ads in your industry
- TikTok ad targeting strategies
- Creating and delivering engaging ads
- Best practices for video advertising
- Lead generation and conversions with TikTok ads
- Automation for optimized results
What’s in for Beginners
The fundamentals— understanding advertising objectives, setting up campaigns, and effectively utilizing TikTok Ads Manager.
3. TikTok Marketing: 10 Strategies For Rapid Growth On TikTok
By Nik Swami
Rating: 4.7 out of 5 • Duration: 2 hours • Level: Beginner • Cost: Paid
Designed to be simple yet effective, learners will discover from this course how to supercharge their TikTok profile, create viral content, and increase engagement using proven methods. Instructor Nik Swami shares insights from successful social media marketing campaigns.
Topics Covered
- Optimizing TikTok profiles
- Defining content value
- Using trending TikTok sounds
- Implementing a TikTok hashtag framework
- Leveraging TikTok duets for visibility
- Growing quickly with influencer promotions
- Conducting TikTok shout-for-shout collaborations
- Launching viral TikTok competitions
- Mastering engagement hacking techniques
- Utilizing TikTok’s social media network effect
What’s in for Beginners
Foundational marketing principles, best practices for content creation, and simple engagement techniques.
4. Marketing with TikTok Specialization
Rating: 4.7 out of 5 Duration: 1 month (at 3 hours per week) • Level: Beginner • Cost: Free
This specialization, through a series of three courses, provides hands-on experience in creating engaging TikTok content, developing marketing strategies, and utilizing advertising tools to promote products effectively. It is great for those who are looking for a professional certificate while learning TikTok marketing.
Topics Covered
- Creating fun and engaging TikTok videos
- TikTok’s role in marketing strategies
- Exploring business use cases of TikTok
- Developing original content with hashtags, trends, and filters
- Building and maintaining a brand presence
- Establishing a content calendar
- Utilizing TikTok Ads Manager
- Setting up e-commerce integration
What’s in for Beginners
Introduction to TikTok, the basics of the platform, its audience, and content trends.
5. Marketing with TikTok Specialization
Rating: 4.7 out of 5 • Duration: 1 month (at 3 hours per week) • Level: Beginner • Cost: Free
In this course, you’ll learn to create engaging TikTok content, develop marketing strategies, and run advertising campaigns. The program includes hands-on projects, guiding to build a strong brand presence and leverage TikTok’s algorithm.
Topics Covered
- Creating engaging TikTok videos
- TikTok’s role in marketing strategies
- Business promotions
- Developing content with hashtags, trends, and filters
- Building a brand presence
- Creating a content calendar
- Using TikTok Ads Manager
- E-commerce integration
What’s in for Beginners
Introduction to TikTok, audience, and content trends.
6. TikTok Ads Complete Guide: Mastering TikTok Marketing
Rating: 4.6 out of 5 Duration: 2.5 hours • Level: Beginner • Cost: Paid
This course teaches step-by-step how to master TikTok advertising and marketing strategies. You will learn about high-performing TikTok ad campaigns, ad content, and the right audience to target. One of the top-rated courses on Udemy!
Topics Covered
- TikTok Ads and marketing strategies
- Optimizing engaging Ads
- TikTok Pixel for tracking and analytics
- Identifying and targeting ideal audiences
- Competitor analysis and adapting marketing strategies
- Setting up product catalogs and instant pages
- Developing an efficient sales funnel
What’s in for Beginners
Foundational marketing principles and simplified strategies to help newcomers with confidence.
7. TikTok Marketing. How to promote your business effectively!
By Anton Voroniuk, Daria Salnikova, Anton Voroniuk Support
Rating: 4.4 out of 5 (642 ratings) • Duration: 1.5 hours • Level: Beginner • Cost: Paid
This step-by-step course is designed to use the power of TikTok for business promotion. It teaches creating engaging content and mastering TikTok’s algorithm to increase visibility. Learners will also learn collaboration strategies, ad formats, and influencer partnerships.
Topics Covered
- Creating and optimizing a TikTok account
- Making videos that attract engagement
- Choosing TikTok creators for collaboration
- Selecting the best TikTok ad formats
- Effective ad visuals with BannerBoo
- Working with influencers
- Using TikTok analytics to measure success
What’s in for Beginners
This course starts with the basics—account creation, video posting, and understanding audience behavior.
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.