Keyword research is a must for anyone who undergoes SEO strategies to get high search engine rankings and more visitors. Read these 8 keyword research tips which will be very useful while you are looking for right keywords for your website. Keyword research is a hard, time consuming task. Beginners are often confused how to do keyword research while using keyword tools. Finding the good search terms is really a challenge. But keeping in mind the valuable tips below will guide you to set up an effective keyword research strategy:
1. Use The Good Keyword Research Tool
You can’t easily find out right keywords your website should target. Most marketers use free keyword research tools like Google Keyword Planner. Are those tools still useful to find the best results you are looking for? In this competitive and fast changing world, it’s time to consider using a paid SEO tool or outsource the work to an expert who can do it rightly. You can even find a freelancer for just $5. Check this Keyword Research Service.
2. Know Your Audience Correctly
Your business should have an audience. You should have keyword ideas about how people search in Google a business or product like yours. Know the terms or phrases they use in top search engines. Every business must have the language of its own. Try to get all your niche keyword phrases people are typing in Google. Also note that your audience may change their focus in Google searches over time. Look for new keywords they use and add them in your keyword list. So, getting the keywords currently used by your target audience is the No. 1 keyword research tip for you.
3. Look for Long Tail Keywords
Highly competitive keywords are hard to rank. You shouldn’t try to rank them if your website or business is a new one. Instead, try to get long tail keywords that easily ranks in search engines. For example, head keywords such as ‘Fiction Books’ are highly competitive and very hard to get ranking. So, look for more specific long tail keywords like ‘Fiction books by top authors in USA’. Long tail keywords are easy low competitive and easy to rank. Hence, knowing your such search words relevant to your niche is another important keyword research tip to improve your SEO performance.
4. Look for Exact Keywords
Focus on the keywords your customers use often. It’s pointless to target the keywords people don’t search in search engines. It’s waste of time and effort. You won’t get any traffic if you focus on any search term people don’t use. Do extensive research to find the profitable keywords that match your products or business.
5. Focus on the Correct or Common Form of Keywords
Let’s see an example. Perform two searches in Google using ‘SEO book’ and ‘SEO books’. What do the two keywords mean to Google? They are different, so Google gives the results differently. Usually, people who are looking for books on search engine optimization use ‘SEO books’ instead of ‘SEO book’. The use of singular or plural is important. Focus on the true keyword mostly used by people. Don’t focus on unrealistic keywords in your research.
6. Find Those Ones with high Traffic Volume
Long tail phrases are usually low competition and easy to rank in Google. They can fetch right customers to your site. But as they are specific keywords, those keywords have usually low search volume. If they are too specific, they will bring very few traffic or nothing at all. Hence, consider to find those ones with more traffic. It will help to boost your SEO.
7. Check Your Keyword Rankings Regularly
You shouldn’t always remain targeting long tail keywords. Because, they are low traffic even though they have good conversion. You need more visitors to improve your SEO performance as well as your business growth. For getting huge traffic, you should then research competitive keywords with high traffic volume. But before doing that, check regularly if your pages are found using your long tail keywords in Google. Are they found at high Google positions above competitors? If yes, you can focus on high traffic and competitive keywords. Check your keyword rankings regularly to know whether you need to target competitive keywords or you still need to work with long tail keywords. It is a very important keyword research tip you should keep in your mind.
8. Focus on More Than One Keyword
A webpage should focus on a single keyword. But you can do it with more keywords for getting more traffic from search engines. For instance, when the page focuses on a keyword ‘A’, it gets 3000 monthly visitors. But if your page focuses on two keywords ‘A’ and ‘B’, it gets 5000 monthly hits. So, it is sometimes better to use more than one keyword on a single page. Here, consider using LSI keywords.
The above simple keyword research tips should include in your strategy. Even though they are not advanced tips, many SEO campaigners usually forget to do or they often skip them. If the above tips are found useful to you, share this article to your friends and colleagues. Or please leave your valuable comment below.
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