Take Your Free Digital Marketing Assessment Test Online

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Free digital marketing assessment test

Assess your skill with our one-of-a-kind Digital Marketing Assessment Test! This self-challenge and self-learning exercise is specially designed to help you self-assess your skills or capabilities while identifying areas of improvement in your career, job, or marketing tactics.

No need to worry about time limits and you can retake the test as many times as you like! You will be able to revisit your strengths each time, guaranteeing new insight. Get ready to embark on a path of self-discovery and digital marketing mastery.

It is your skill test, so you don’t need to look around for correct answers. Take the test and see if you can pass. If you can’t pass, it means that you need reading books, courses, and online resources.

Start the test now! Try to score more than 80% with correct answers and pass the test.

Start the Digital Marketing Assessment Test Now!

  • Each test contains 25 questions with multiple-choice and fill-in-the-blank answers.
  • Answer 80% of the questions correctly to pass the test.
  • There is no time limit on the test. So take your time and think about the correct answers. But don’t try to find answers from other sources. This is a test of your current knowledge.
  • If you take the test multiple times, you may see repeated questions. Continue answering anyway. Your goal is simply to pass with a high score.
  • Please bookmark this page in your browser and return to it in a few days for a new challenge with newer questions.
  • We will continue with the SEO, Social Media, Email Marketing, Content Marketing, and PPC Advertising Skill Test for some time. In the near future, we’ll be adding skill tests on other digital marketing topics.

Start with the SEO Test or select another topic:

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11

SEO Skill Test

All questions are related to search engine optimization. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. What type of SEO focuses on improving search rankings outside of your website?

2 / 25

2. Which of the following is a common use case of AI in SEO?

3 / 25

3. Which keyword type is best for early-stage awareness content?

4 / 25

4. Which of the following practices could trigger a penalty rather than improve rankings?

5 / 25

5. Which of the following will NOT directly improve your rankings on Google?

6 / 25

6. If a site links to you but uses a rel="nofollow" tag, what impact does it have?

7 / 25

7. Which of these is a sign of “authoritativeness” in Google's view?

8 / 25

8. If a health website publishes medical advice written by anonymous writers, it risks being judged poorly on which E-E-A-T factor?

9 / 25

9. What is the role of AI in technical SEO audits?

10 / 25

10. Which HTTP header is used to implement HSTS (HTTP Strict Transport Security)?

11 / 25

11. Which user behavior metric may indicate content relevance and engagement to Google?

12 / 25

12. What is the role of concise, direct definitions in AEO?

13 / 25

13. AEO focuses only on ranking higher in the 10 blue links.

14 / 25

14. What happens if a canonical tag points to a non-indexable URL?

15 / 25

15. Google uses social media signals as a direct ranking factor.

16 / 25

16. What is the primary purpose of a meta description?

17 / 25

17. Displaying real-world use cases or testimonials supports which E-E-A-T signal?

18 / 25

18. Google has confirmed that _____ speed is a ranking factor for both desktop and mobile. (Fill in the blank)

19 / 25

19. Publishing _____ content regularly helps maintain topical authority and improves rankings over time. (Fill in the blank with one word)

20 / 25

20. In AEO, using _____ markup can help search engines better understand your answers.

21 / 25

21. Including relevant _____ in your blog post can help it rank for image search and improve accessibility.

22 / 25

22. Which of the following can negatively impact SEO rankings?

23 / 25

23. When prioritizing keywords, what should you aim for first?

24 / 25

24. What does the first 'E' in E-E-A-T stand for?

25 / 25

25. Which AI-driven tool helps marketers find content gaps and keyword opportunities by analyzing top-ranking pages?

Your score is

The average score is 88%

0%

0 votes, 0 avg
2

Social Media Marketing Skill Test

Are you ready to supercharge your social media marketing game? Take this skill test and assess your knowledge! This test contains 25 questions! Give it your best shot and answer at least 20 of them correctly. See how well you do and get ready to ace this challenge!

1 / 25

1. Which of the following is a fundamental rule of effective social media engagement?

2 / 25

2. Social listening involves actively monitoring social media conversations and mentions related to your brand.

3 / 25

3. Which Instagram feature allows users to share temporary (24-hour) photo and video content?

4 / 25

4. What is the significance of hashtags in social media marketing?

5 / 25

5. Engagement rate is calculated by dividing the total number of likes, comments, and shares by the number of followers.

6 / 25

6. Which of the following is crucial to building a strong social media community?

7 / 25

7. Which of the following is a recommended practice for engaging with your network on LinkedIn?

8 / 25

8. Which of the following best describes the concept of "dark social" in social media analytics?

9 / 25

9. Video ads generally have lower engagement rates compared to image ads on social media.

10 / 25

10. What is a generally accepted rule regarding posting frequency on social media?

11 / 25

11. LinkedIn's algorithm prioritizes content that sparks __________ and discussion among professionals.

12 / 25

12. Utilizing APIs (Application Programming Interfaces) allows for more sophisticated __________ of social media data with other marketing tools and platforms. (Fill in with one word)

13 / 25

13. What is the primary purpose of a social media style guide?

14 / 25

14. Analyzing your Instagram __________ provides valuable insights into your audience demographics, reach, and engagement patterns.

15 / 25

15. What is the benefit of using LinkedIn Events?

16 / 25

16. Regularly analyzing your social media metrics and adjusting your strategy based on the data is a crucial rule for continuous improvement.

17 / 25

17. A strong call to action (CTA) encourages the audience to take a specific desired action.

18 / 25

18. Which LinkedIn ad objective is typically used for generating leads directly on the platform?

19 / 25

19. What is the significance of the "Link in Bio" for Instagram business accounts?

20 / 25

20. What is a Facebook Custom Audience?

21 / 25

21. What is the significance of understanding social media algorithms for marketers?

22 / 25

22. What is the term for a social media user who publicly expresses their dissatisfaction with a brand or product?

23 / 25

23. A short-form vertical video format popular on platforms like TikTok and Instagram Reels is called a __________.

24 / 25

24. What is a fundamental benefit of having a Facebook Business Page?

25 / 25

25. Once a Facebook ad campaign is set up, it requires no ongoing monitoring or adjustments for optimal performance.

Your score is

The average score is 88%

0%

1

Content Marketing Skill Test

All questions in this test are based on content marketing. There are 25 questions to assess your skill. Answer at least 20 questions correctly out of them and pass the test.

1 / 25

1. What content framework emphasizes the stages: Attract, Engage, and Delight?

2 / 25

2. Content created to rank for high-traffic search terms and drive long-term organic traffic is often called ____________ content. (Fill in the Blank with one word)

3 / 25

3. Which content format is best for SEO?

4 / 25

4. Good content marketing respects user experience (UX). Which example violates that rule?

5 / 25

5. Which CTA (Call-to-Action) would likely perform worse?

6 / 25

6. A content scorecard typically evaluates content on metrics like SEO optimization, readability, tone, and ____________. (Fill in the Blank with one word)

7 / 25

7. Which content type helps capture leads effectively?

8 / 25

8. You should only repurpose content that is at least 3 years old.

9 / 25

9. What’s the MOST accurate definition of content marketing?

10 / 25

10. What is the primary reason brands use storytelling in content marketing?

11 / 25

11. Which of the following is NOT a benefit of content repurposing?

12 / 25

12. The best content channel for delivering long-form educational content with SEO potential is ___________.

13 / 25

13. Google prioritizes content with original value and user intent over keyword stuffing.

14 / 25

14. What’s a major downside of relying too heavily on a single channel like Facebook for content distribution?

15 / 25

15. Which is NOT a recommended method for repurposing content for promotion?

16 / 25

16. Turning a webinar into a blog post is an example of repurposing video content into __________ content.

17 / 25

17. Which of the following is a SMART way to repurpose a long-form blog post?

18 / 25

18. You can use any image from Google Images for your blog post without checking usage rights.

19 / 25

19. What does “pillar content” refer to?

20 / 25

20. Which of these is NOT a rule of content formatting best practices?

21 / 25

21. What is a buyer persona?

22 / 25

22. Which of the following BEST describes “content seeding”?

23 / 25

23. Remarketing helps promote content by targeting users who have ____________.

24 / 25

24. What’s the key advantage of using webinars as a content marketing channel?

25 / 25

25. Which is considered a "black-hat" content marketing tactic?

Your score is

The average score is 96%

0%

/25
0 votes, 0 avg
3

Email Marketing Skill Test

Test your knowledge about email marketing. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. ________________ in email marketing helps personalize content and timing based on past user behavior.

2 / 25

2. Which of these personalization methods is considered privacy-sensitive under GDPR?

3 / 25

3. Which of these is a limitation of running A/B tests on small email lists?

4 / 25

4. Which email type would typically include order status and shipping details?

5 / 25

5. What is the primary benefit of using dynamic content in email marketing?

6 / 25

6. In Mailchimp, a contact can be in multiple audiences without affecting your billing count.

7 / 25

7. Which platform has a built-in CRM where email actions (opens, clicks) are tracked as part of the sales pipeline?

8 / 25

8. What is a lead magnet in the context of email list building?

9 / 25

9. Using fallback text like “there” in Hi {{first_name | fallback:"there"}} prevents errors when data is missing.

10 / 25

10. The GDPR regulation requires marketers to get _________ before sending emails to recipients in the EU.

11 / 25

11. Which email type is best for nurturing leads over time?

12 / 25

12. Embedding a sign-up form in your blog footer is considered passive list building.

13 / 25

13. Which of the following is NOT a key element of a successful email campaign?

14 / 25

14. Which of these is an example of email list segmentation?

15 / 25

15. In Klaviyo, manually suppressing a user unsubscribes them from marketing but not SMS communications.

16 / 25

16. Transactional emails (e.g., order confirmations) are generally exempt from marketing laws like GDPR and CAN-SPAM.

17 / 25

17. In HubSpot, which email type can be edited after sending it?

18 / 25

18. Which technique would personalize the send time based on historical behavior?

19 / 25

19. Why is mobile optimization important for email marketing?

20 / 25

20. What does a merge tag typically do in an email campaign?

21 / 25

21. Which of the following is a best practice for crafting effective email subject lines?

22 / 25

22. The ____________ is the primary U.S. law governing commercial email communications.

23 / 25

23. High engagement on mobile devices has no impact on your email marketing strategy.

24 / 25

24. Which of the following elements is most commonly tested in email A/B testing?

25 / 25

25. ______________ is typically used to measure the effectiveness of subject line tests.

Your score is

The average score is 47%

0%

0%
0 votes, 0 avg
3

PPC Advertising Skill Test

How much do you know about pay-per-click advertising? This skill test contains 25 questions. Please take the challenge and attempt to answer at least 20 questions correctly to pass.

1 / 25

1. A longer landing page with more detailed information will always outperform a shorter, more concise page.

2 / 25

2. Simply having a fast-loading landing page guarantees a "good" landing page experience for Quality Score.

3 / 25

3. A strong __________ visually guides visitors towards your primary conversion goal on the landing page.

4 / 25

4. A higher target CPA will always result in more conversions.

5 / 25

5. Using stock photos extensively on your landing page can significantly increase user engagement and trust.

6 / 25

6. You only pay when someone clicks on your PPC ad. Impressions (when your ad is shown) are free.

7 / 25

7. A higher __________ generally leads to better ad positions and lower costs per click.

8 / 25

8. What is the primary goal of pay-per-click (PPC) advertising?

9 / 25

9. When using portfolio bidding strategies, all campaigns within the portfolio must share the exact same bidding goal.

10 / 25

10. Which bidding strategy automatically adjusts your bid in real-time to help you achieve the most conversions for your budget?

11 / 25

11. Smart Bidding strategies use __________ to automatically optimize your bids for conversions or conversion value.

12 / 25

12. What is the most common way to measure the success of a PPC campaign focused on e-commerce sales?

13 / 25

13. What does a high bounce rate on a landing page often indicate?

14 / 25

14. Broad match keywords offer the most control over when your ads appear compared to phrase match and exact match.

15 / 25

15. What is the purpose of using power words in ad copy?

16 / 25

16. Which of the following is a key component that influences Quality Score?

17 / 25

17. Using __________ keywords helps prevent your ads from showing for irrelevant search queries, saving you money.

18 / 25

18. Including pricing information directly in your ad copy can sometimes help to qualify leads and reduce wasted clicks.

19 / 25

19. Which of the following bidding strategies requires you to set a target cost you're willing to pay for each conversion?

20 / 25

20. A well-crafted headline should often include a primary __________ to attract the user's attention.

21 / 25

21. Which metric is calculated by dividing the total cost of clicks by the total number of clicks?

22 / 25

22. What type of keyword is generally broad and has high search volume but lower conversion rates?

23 / 25

23. You notice a significant increase in impressions but a very low number of clicks. What is a likely cause?

24 / 25

24. What is the immediate impact of pausing a PPC campaign?

25 / 25

25. What is the purpose of using ad scheduling in PPC campaigns?

Your score is

The average score is 49%

0%

You can attempt the test again to see if you can score better. Please return to this page for a new challenge after a few days.

Thank you for taking the test. Please leave your reactions in the comments section below or share this page with your friends and social media platforms and challenge your friends for high scores.

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