Take Your Free Digital Marketing Assessment Test Online

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Free digital marketing assessment test

Assess your skill with our one-of-a-kind Digital Marketing Assessment Test! This self-challenge and self-learning exercise is specially designed to help you self-assess your skills or capabilities while identifying areas of improvement in your career, job, or marketing tactics.

No need to worry about time limits, and you can retake the test as many times as you like! You will be able to revisit your strengths each time, guaranteeing new insight. Get ready to embark on a path of self-discovery and digital marketing mastery.

It is your skill test, so you don’t need to look around for the correct answers. Take the test and see if you can pass. If you can’t pass, it means that you need to read books, courses, and online resources.

Start the test now! Try to score more than 80% with correct answers and pass the test.

Start the Digital Marketing Assessment Test Now!

  • Each test contains 25 questions with multiple-choice and fill-in-the-blank answers.
  • Answer 80% of the questions correctly to pass the test.
  • There is no time limit on the test. So take your time and think about the correct answers. But don’t try to find answers from other sources. This is a test of your current knowledge.
  • If you take the test multiple times, you may see repeated questions. Continue answering anyway. Your goal is simply to pass with a high score.
  • Please bookmark this page in your browser and return to it in a few days for a new challenge with newer questions.
  • We will continue with the SEO, Social Media, Email Marketing, Content Marketing, and PPC Advertising Skill Test for some time. In the near future, we’ll be adding skill tests on other digital marketing topics.

Start with the SEO Test or select another topic:

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12

SEO Skill Test

All questions are related to search engine optimization. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. Google’s guidelines suggest YMYL content should be reviewed and updated _____. (Fill in the blank with a word)

2 / 25

2. Which type of content is most effective for ranking in Google's Featured Snippets?

3 / 25

3. Which AI-driven tool helps marketers find content gaps and keyword opportunities by analyzing top-ranking pages?

4 / 25

4. Which of these domain-level factors can indirectly influence rankings over time?

5 / 25

5. What is the primary goal of keyword research in SEO?

6 / 25

6. Which of the following best defines a “pillar page” in SEO content strategy?

7 / 25

7. If a page has both a “noindex” tag and a “follow” tag, what will Google do?

8 / 25

8. The ideal length of a blog post for ranking on competitive keywords is usually:

9 / 25

9. Google prefers content that demonstrates E-E-A-T signals, especially for _____ topics. (Fill in the blank)

10 / 25

10. Which of these is NOT typically considered YMYL content?

11 / 25

11. Which tool is best suited to visualize and analyze your website’s crawl architecture?

12 / 25

12. The integration of AI in SEO is especially effective for improving _____, which helps retain users and reduce bounce rates. (Fill in the blank)

13 / 25

13. Publishing _____ content regularly helps maintain topical authority and improves rankings over time. (Fill in the blank with one word)

14 / 25

14. Which of these practices can hurt your AEO performance?

15 / 25

15. Which of these is an example of an answer engine?

16 / 25

16. Which of the following elements has the least impact on SEO?

17 / 25

17. Which of the following can unintentionally block Googlebot from crawling your site?

18 / 25

18. What is a good keyword difficulty (KD) score for a new website to target?

19 / 25

19. A website switches to HTTPS, but doesn’t update internal links. What could happen?

20 / 25

20. Which tool helps identify keyword gaps between you and your competitors?

21 / 25

21. Which feature of Google’s search results is most directly linked to AEO success?

22 / 25

22. Which of the following can damage a site’s perceived trustworthiness?

23 / 25

23. AEO focuses only on ranking higher in the 10 blue links.

24 / 25

24. Updating and optimizing existing blog posts can help improve SEO by:

25 / 25

25. Which keyword type is best for early-stage awareness content?

Your score is

The average score is 83%

0%

0 votes, 0 avg
2

Social Media Marketing Skill Test

Are you ready to supercharge your social media marketing game? Take this skill test and assess your knowledge! This test contains 25 questions! Give it your best shot and answer at least 20 of them correctly. See how well you do and get ready to ace this challenge!

1 / 25

1. Which of the following is a fundamental rule of effective social media engagement?

2 / 25

2. What is the purpose of a social media audit?

3 / 25

3. Which of the following is a key benefit of using social media analytics tools?

4 / 25

4. A key rule to follow when running social media contests and promotions is to:

5 / 25

5. Accurately measuring the impact of organic social media on lead generation often requires implementing sophisticated attribution models.

6 / 25

6. Which of the following is an example of user-generated content (UGC)?

7 / 25

7. Which of the following is a key goal of a strong Instagram bio for a business?

8 / 25

8. A fundamental rule of social media marketing is to know your __________, including their demographics, interests, and online behavior.

9 / 25

9. What is a Facebook Custom Audience?

10 / 25

10. The maximum amount you're willing to pay for a click or conversion in your social media ad campaign is known as your __________.

11 / 25

11. What is the primary benefit of using Instagram Stories Stickers like polls, quizzes, and question boxes?

12 / 25

12. LinkedIn advertising generally has a lower cost-per-click (CPC) compared to other major social media platforms due to its professional audience.

13 / 25

13. Testing different versions of your ads to see which performs best is called __________ testing or A/B testing.

14 / 25

14. Which of the following is crucial to an effective social media ad creative?

15 / 25

15. What is a key consideration when developing a Facebook content strategy?

16 / 25

16. Which of the following is a primary goal of organic Facebook marketing?

17 / 25

17. What is the benefit of using LinkedIn Events?

18 / 25

18. Which social media platform is generally considered best for professional networking and B2B

19 / 25

19. What is "retargeting" in social media advertising?

20 / 25

20. Utilizing APIs (Application Programming Interfaces) allows for more sophisticated __________ of social media data with other marketing tools and platforms. (Fill in with one word)

21 / 25

21. Instagram's algorithm prioritizes content from accounts that users interact with most frequently.

22 / 25

22. Which type of Instagram content is best suited for short-form, engaging video content, often with music and creative effects?

23 / 25

23. Using relevant __________ helps categorize your content and makes it easier for users to find.

24 / 25

24. Paid social media advertising always guarantees a higher return on investment than organic content.

25 / 25

25. Direct messaging (DMs) on Instagram can be an effective tool for customer service and building personal connections with your audience.

Your score is

The average score is 88%

0%

1

Content Marketing Skill Test

All questions in this test are based on content marketing. There are 25 questions to assess your skill. Answer at least 20 questions correctly out of them and pass the test.

1 / 25

1. In a topic cluster strategy, what is the main job of the pillar page?

2 / 25

2. Content written only for search engines without human readability violates Google's ____________ Guidelines. (Fill in the Blank with one or two words)

3 / 25

3. You can use any image from Google Images for your blog post without checking usage rights.

4 / 25

4. Which of the following is a SMART way to repurpose a long-form blog post?

5 / 25

5. Which content format is best for SEO?

6 / 25

6. Repurposing content is most effective when aligned with your overall ___________ strategy.

7 / 25

7. What happens if you internally link excessively in a blog post?

8 / 25

8. You should only repurpose content that is at least 3 years old.

9 / 25

9. What’s a good example of content repurposing from one visual format to another?

10 / 25

10. Remarketing helps promote content by targeting users who have ____________.

11 / 25

11. Content created to rank for high-traffic search terms and drive long-term organic traffic is often called ____________ content. (Fill in the Blank with one word)

12 / 25

12. What type of headline tends to get the most clicks?

13 / 25

13. Which of the following best represents middle-of-funnel content?

14 / 25

14. Repurposing the same blog post across Medium, LinkedIn, and your blog without modification is a strong SEO strategy.

15 / 25

15. Boosted posts on platforms like Facebook or Instagram are examples of ____________ content promotion.

16 / 25

16. A blog post optimized for keywords but irrelevant to audience needs is an example of a ____________-first strategy, not a user-first strategy. (Fill in the Blank with three characters)

17 / 25

17. The process of updating old content to maintain its relevance is known as _____________. (Fill in the Blank with two words)

18 / 25

18. The phrase “people also ask” in Google SERPs primarily benefits marketers by revealing ____________. (Fill in the Blank with two words)

19 / 25

19. Which of these is NOT a rule of content formatting best practices?

20 / 25

20. A/B testing helps you compare ____________ versions of content to see which performs better. (Fill in the Blank with one word)

21 / 25

21. Content marketing is only effective for B2C companies.

22 / 25

22. What’s a good way to promote a newly published ebook?

23 / 25

23. LinkedIn is considered the most effective content marketing platform for _____________ businesses.

24 / 25

24. Which of the following is NOT a benefit of content repurposing?

25 / 25

25. In content marketing, the acronym TOFU stands for ____________. (Fill in the Blank with three words)

Your score is

The average score is 96%

0%

/25
0 votes, 0 avg
3

Email Marketing Skill Test

Test your knowledge about email marketing. Answer at least 20 of the 25 questions correctly and pass the test.

1 / 25

1. What is the purpose of a welcome email series?

2 / 25

2. _____________ allows marketers to target subscribers based on actions like clicks, purchases, or site visits.

3 / 25

3. The unsubscribe link in marketing emails is optional.

4 / 25

4. A ______________ helps prevent sending emails to people who have opted out or unsubscribed.

5 / 25

5. Which platform is commonly used to create pop-ups and slide-ins for email capture?

6 / 25

6. Which platform includes “Predictive Sending” and “Product Recommendations” using machine learning?

7 / 25

7. Which platform allows you to use "if/else logic" inside email content blocks?

8 / 25

8. Which of the following is a best practice to remain GDPR compliant?

9 / 25

9. In ActiveCampaign, dynamic email content can be shown based on a contact’s custom field value.

10 / 25

10. You can personalize email content with merge tags only if your ESP supports dynamic fields.

11 / 25

11. Which email marketing law requires express consent before sending commercial emails?

12 / 25

12. A __________ is a recurring campaign used to share updates, blog posts, or curated content.

13 / 25

13. To get valid A/B test results, you should only change one variable at a time.

14 / 25

14. Using gated content is less effective than giving everything away for free.

15 / 25

15. In Mailchimp, a contact can be in multiple audiences without affecting your billing count.

16 / 25

16. Which of the following is a best practice for crafting effective email subject lines?

17 / 25

17. A _____________ is a prompt in an email that encourages users to take a specific action.

18 / 25

18. Which of the following is NOT a common type of marketing email?

19 / 25

19. Which action would best trigger a behavior-based automation?

20 / 25

20. In ActiveCampaign, a contact entering an automation twice at the same time will:

21 / 25

21. Which platform has a built-in CRM where email actions (opens, clicks) are tracked as part of the sales pipeline?

22 / 25

22. Segmenting your email list can lead to higher engagement rates.

23 / 25

23. Segmentation is the practice of dividing your list into smaller groups based on attributes or behavior.

24 / 25

24. The ____________ measures clicks relative to the number of opens, indicating content relevance.

25 / 25

25. In automation workflows, a ____________ directs users down different paths based on predefined criteria.

Your score is

The average score is 47%

0%

0%
0 votes, 0 avg
3

PPC Advertising Skill Test

How much do you know about pay-per-click advertising? This skill test contains 25 questions. Please take the challenge and attempt to answer at least 20 questions correctly to pass.

1 / 25

1. What is the purpose of negative keywords in a PPC campaign?

2 / 25

2. What does "ROAS" stand for in PPC?

3 / 25

3. Which of the following headline characteristics is generally recommended for PPC ads?

4 / 25

4. Ad copy should create a sense of __________ by suggesting limited availability or time-sensitive offers.

5 / 25

5. A higher Click-Through Rate (CTR) generally indicates that your ads are relevant to the search queries they are appearing for.

6 / 25

6. It's generally advisable to include misspellings of your target keywords in your ad groups to capture users who make errors.

7 / 25

7. Your account's historical performance has no impact on the Quality Score of new keywords.

8 / 25

8. Under what circumstance might you consider using manual bidding even with sufficient conversion data available?

9 / 25

9. A key metric for measuring the effectiveness of a PPC campaign in driving sales is the __________.

10 / 25

10. Once you've designed a landing page that converts well, you don't need to make further changes.

11 / 25

11. Using only broad match keywords is a good strategy for maximizing reach and discovering new relevant search terms.

12 / 25

12. Smart Bidding strategies use __________ to automatically optimize your bids for conversions or conversion value.

13 / 25

13. Using the __________ match type for keywords can lead to a large volume of traffic, but it may be less targeted.

14 / 25

14. What is an ad extension in PPC advertising?

15 / 25

15. Which of the following is a common tool used for keyword research?

16 / 25

16. The concept of "auction-time signals" means that Google considers factors like the user's __________ and device when calculating Ad Rank.

17 / 25

17. While a strong __________ is essential for Ad Rank, a high Quality Score can help you achieve a better position even with a lower bid.

18 / 25

18. What is the primary goal of a landing page in a PPC campaign?

19 / 25

19. What is A/B testing in the context of PPC ads?

20 / 25

20. What is the primary goal of the "Maximize Clicks" bidding strategy?

21 / 25

21. Which of these bidding strategies aims to maximize the number of clicks within your budget?

22 / 25

22. A higher target CPA will always result in more conversions.

23 / 25

23. A well-optimized __________ should directly relate to the keywords in your ad and provide a clear path for conversion.

24 / 25

24. A higher __________ generally leads to better ad positions and lower costs per click.

25 / 25

25. What is Quality Score in Google Ads?

Your score is

The average score is 49%

0%

You can attempt the test again to see if you can score better. Please return to this page for a new challenge after a few days.

Thank you for taking the test. Please leave your reactions in the comments section below or share this page with your friends and social media platforms and challenge your friends for high scores.

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