When selecting these best books on the list, I had to read several books on Google Ads. This list includes the latest books updated recently or published this year and before. They are the best guides that will help you boost your Pay-per-click (PPC) advertising profits this year.
When we fail to achieve the desired business growth through different channels (including SEO), we use Google Ads. But we should have the right skills to use this advertising platform cost-effectively. Using Google Ads isn’t as easy as you might think. So, these best books on Google Ads are here to help you run your PPC campaigns successfully.
The Google Ads books listed below teach you the top secrets of Google PPC specialists. The books are available in print, eBook, and audiobook editions on Amazon.
Note: Prices indicated for the books are subject to change as per available Amazon offers.
Table of Contents
Best Google Ads Books for 2026
1. Google Ads (AdWords) Workbook
by Jason McDonald
Average Rating: 4.5 ⭐
Page Count: 404 pages
Edition: 2024
Price: $35.29
This book is one of Amazon’s best-selling titles on the topic. The author is also an SEO expert and marketing specialist. From this latest edition, you will learn everything, including RSAs (Responsive Search Ads), Keyword Match Types, AI-based Campaigns, Google Search Networks, Display Networks, Shopping ads, and even YouTube advertising.
After reading the book, you can advertise on Google without losing money. This edition contains worksheets, video tutorials, and free AdWords tools for your PPC advertising success. The best PPC book you shouldn’t miss!
2. Ultimate Guide to Google Ads
by Perry Marshall, Mike Rhodes & Bryan Todd
Average Rating: 4.5 ⭐
Page Count: 268 pages
Edition: 2020
Price: $18.85
It has been the most popular and best guide for many years. The latest 6th edition has been revised, expanded, and added new chapters, including Enhanced Campaigns, Google Ads Express, Product Listing Ads, and others.
You’ll find changes in Big Data advertising. With the necessary and specific updates in this edition, now you can plan powerful bidding strategies using Remarketing lists, use new ad extension features, and understand automation capabilities using scripts. With screenshots, examples, and the latest techniques, the bestselling authors teach you how to build an aggressive campaign to increase search engine visibility, to capture clicks, and increase website traffic and sales.
3. You vs. Google: The Very Unauthorized Guide to Google Ads
by Patience Hurlburt-Lawton, Kasim Aslam, and John Moran
Average Rating: 4.6 ⭐
Page Count: 467 pages
Edition: 2023
Price: $37.33
In this competitive world, this book gives you a strategic guide to succeed in Google advertising. It teaches you the basics of pay-per-click (PPC) advertising and the Google Network through step-by-step tutorials, helpful checklists, and real-life examples.
The book makes you think and understand the importance of Google’s interests, not yours. It teaches you best practices, FAQs, and how to use the Google Ads platform effectively. Learn to build and manage high-performing PPC campaigns that enhance your business and ROI.
As you might know, among authors, Kasim Aslam is the Founder & CEO of Solutions 8. As a digital marketer and strategist, he has been published across multiple networks, including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path, and Explore B2B.
4. Google Ads (AdWords) in Plain English
by Hassan Imtiazi
Average Rating: 3.8 ⭐
Page Count: 159 pages
Edition: 2021
Price: $9.99
This guide will teach you to escape from costly mistakes and increase your Google advertising ROI. You’ll learn how to make the most of Google PPC and about display and YouTube ads. The author also teaches you all about Google Analytics and your campaign metrics in it.
A Google Ads book with practical campaign optimization along with free and paid tools to improve your campaigns!
5. Rapid Google Ads Success
by Claire Jarrett
Average Rating: 4.4 ⭐
Page Count: 92 pages
Edition: 2024
Price: $45.00
In this updated book, Claire Jarrett teaches you how to create a Google Ads account and run advertising campaigns successfully. Learn from several real-life examples and her 14 years of experience in this space.
Her teaching can change the way in Google advertising and create a winning PPC strategy. The guide is for those people frustrated with the Google Ads Interface and poor results from their campaigns.
6. Make Each Click Count Using Google Shopping
by Andy Splichal
Average Rating: 4.9 ⭐
Page Count: 287 pages
Edition: 2020
Price: $18.95
If you are an e-commerce retailer or sell on your website, this book is for you. Enter Google Merchant Centre and Shopping Ads. It is complex, but the book helps you create well-optimized Google Shopping campaigns.
It teaches you the insights of the Merchant Centre and optimization with best practices. Learn how to optimize your ad campaigns using historical data about keywords, adjusting product bids, mobile bids, location bids, and more. Use Google Smart Shopping and automate your advertising campaigns.
The book provides you with advanced strategies for Google Ads to optimize your account and predict your success with Google Shopping Ads.
7. Ponderings of a PPC Professional
by Kirk Williams
Average Rating: 4.6 ⭐
Page Count: 160 pages
Edition: 2020
Price: $6.41
According to the author, there is no fixed step-by-step strategy when it comes to PPC success. Google and Microsoft Ads change constantly. So, in paid search marketing, you need just the essential aspects. In this book, Kirk covers many topics, including attribution, audience targeting, automated bidding, agency pricing, and more.
Will you quit your current job and start a PPC consultancy? How to improve and grow your PPC account? Here, the author reveals his decade-long experience in boosting profits and revenue with search engine marketing.
8. Google Ads for Small Business Owners
Average Rating: N/A ⭐
Page Count: 140 pages
Edition: 2025
Price: $20.99
This is a new practical handbook for small business owners who want to get real customers from Google without wasting money. It walks readers through setting up their first campaign correctly, doing smart keyword research, and writing ads that attract ready-to-buy customers.
The book also shows how to track results easily, optimize campaigns, and avoid common beginner mistakes that drain budget. It’s written in simple, non-technical language with checklists, examples, and visuals, making it ideal for local businesses, online sellers, and entrepreneurs.
9. How To Win Customers With Google Ads
by Ajay Dhunna
Average Rating: 4.4 ⭐
Page Count: 278 pages
Edition: 2022
Price: $7.25
This book is a good read for beginners, marketing managers, and business owners. Learn to advertise on Google Ads and target the right customers. The author teaches you how to find profitable keywords, write great ads, and research your competitors to outrank and pay less than them for the campaign.
You’ll also learn about costly mistakes to avoid and ways to improve your ROI (Return on Investment). In the book, you’ll find actual templates and worksheets you can download and use.
10. Advanced Google Ads Techniques
by Mark Meyerson
Average Rating: 4.7 ⭐
Page Count: 82 pages
Edition: 2020
Price: $16.48
This book is designed for Google Ads practitioners with foundational knowledge. It focuses on advanced techniques and wisdom gained from over a decade of experience managing campaigns. It provides explanations, examples, and step-by-step instructions for implementing these strategies. The content is organized into modules to enable readers to select and learn techniques relevant to their needs. This guide focuses on the practical application and interpretation of real campaign data.
The author is a digital marketing expert from Sydney with over 10 years of experience in Paid Search and Analytics, and the co-founder and head of Search at One Egg agency.
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nice job.
Excellent content. Thank you!
hey, thanks for updating the books list… keep posting !!
Nice book list. It was very helpful for me.
very much helpful for beginners. .
Please define “Advertising Profit Margin” more fully as you are using it here.
The definition implied is that it is the % of Gross Profit (Sales less Cost of Goods) after advertising expense. Is this correct?
In your example of a “30% Advertising Profit Margin” then 70 cents of every dollar of Gross Profit is spent on advertising.
Is this what you are stating?
Is there a recent book for 2015?
Thanks!