If your website is not found appeared first on search engine, it is necessary for you to take attention. Because, your website won’t get enough traffic and you can’t make the cash you expected. You need to improve your site; your website or content should be better than those competitors in the search engine result pages (SERPs). Visit this page every week and read the latest SEO news compiled from different sources around the world. Get the latest SEO updates from many SEO experts and seasoned gurus to apply on your website.
As you might know, Algorithm changes happen almost every day in Google, Bing, Yahoo and other search engines. If you want to improve your search engine ranking or to keep your current search positions, you need to read these SEO news and updates regularly.
We will continue collecting latest news and ideas of search engine optimization tips, link building strategies, social media marketing techniques, content marketing, keyword research, creating quality content and lots more to bring you to a successful world of digital marketing.
We select the biggest and most important SEO and internet marketing news happening in the world wide web and publish weekly here in this page. Read this week’s important news that impacts to us and leave a comment, if any, in the Comment Box below.
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SEO News This Week
Structured Data Helps Google Rank Webpages Better
Garry Illyes from Google says schema is being used for indexing and ranking. He further says to add structured data to your pages, because during indexing, Google can understand better about your site. Illyes recommends to use any of the official schema.org schema. But use only schema types that fit the page or website. If not, the website may get a spammy structured data manual action.
Source: SEM Post
How to Optimize for Voice Search
Voice search is becoming a habit among us mostly on mobile devices. Mary Meeker predicts that, by 2020, 50% of searches will be voice search or visual based. So, we need to optimize our marketing tactics towards voice search. A few tips to mention from Bruceclay are using long tail keyword tools, designing your content for featured snippets, using schema markup, brand optimization etc.
Common SEO Mistakes by Beginners
Beginners are beginners. They make often mistakes with their websites. Let’s see they do commonly and correct the mistakes:
1. Beginners want to build their domain authority. But their brand or domain can’t make show up on top of Google search results. One solution is using Medium as a blogging platform. Host your blog on WordPress in a subdirectory (not on a subdomain). Use Medium’s import function (your Profile picture>Stories>Import a Story). Then, you’ll get a canonical tag to your original blog post. So, you leverage the Medium Community and get organic traffic from Google.
2. Most beginners don’t leverage the opportunities to get backlinks. Create your profile on reputation sites like Angelist, Producthunt, Hackernews, Crunchbase, Indiehackers etc. Set up your profile with your correct domain as https://www.domain.com or www.domain.com or domain.com which is the technically correct one.
3. Beginners don’t educate audience. So, they get their goal hardly. Educate your audience, create interesting and useful content that should be useful to them, besides promoting their products or services.
4. They forgot to use redirects when they change the domain to a new one. If you change your domain, you lose all backlinks, bookmarks, RSS subscriptions etc. So, move your good pages to the new domain and use 301 redirects.
5. Beginners are not serving content for users’ questions. If you don’t answer their questions, you lose valuable traffic. Visit Answer The Public and check the questions related to your brand and product. Then, open Google Keyword Planner to check the search volume of those questions. Create your content to address the questions.
4 Pillars of Effective SEO
SEO can be a complex and daunting task if you are new in this field. Columnist Marcus Miller has identified 4 pillars of effective SEO strategies to work with. They are: technical SEO, content, on-site SEO and off-site SEO. Under technical SEO, you should look in your site’s crawling issues, indexing issues, mobile friendliness, loading speed, search engine friendliness of your site’s CMS or technology and your site structure. For on-site SEO, you should consider for keyword research, friendly urls, page titles, meta descriptions, content optimization, user friendliness, strong call to action, and structured data markup. For Content, you should look in service content, credibility content and marketing content. And under off-site SEO, you should work in building links to develop strong organic rankings.
Columnist Bobby Lyons finds his SEO recipe as follows:
Pursue position gains for head terms.
Maximize CTR (click-through rate).
Expand long-tail keyword inventory.
Maximize value from existing traffic.
Amplify external content marketing efforts.
Align SEO efforts more closely to the campaign calendars.
Google Adjusts Rankings of New Pages Over Time
When you submit or fetch a new page to Google, the page may rank very well first, but then Google may drop its ranking later. John Mueller of Google confirmed that this happens when Google indexes a page first. He said, “Yes, it does adjust over time. So, especially when it comes to new pages, we don’t have a lot of signals for these pages, so we start somewhere and then over time we figure out ‘oh it actually fits in a bit here.”
Source: SEM Post
Why is Your Local Listings Filtered Out?
Here are some points to remember for how you can show up your listings in Google’s Local Search:
Proximity matters. Google wants to show up the nearest one for the searcher.
Select the most appropriate category for your business not to confuse Google.
If Google trusts more to the competitor nearest to you, you have the chances of filtering out. Try to be different in the primary category of your competitor.
Google wants to show the best business first.
Try to have more 5 stars reviews.
Try to engage more for potential customers.
If you post to Facebook or Twitter, do it to Google+ too.
Try to update or add new content.
Try to interact with your customers to give Google an impact.
List your site in more authority directories with your correct details.
Why does Google display the sitelinks of some sites under its results?
When you search in Google, you sometimes see sitelinks below the results of some sites. If you ask why, Yoast answers as follows:
“Well, it’s very easy. Sitelinks are given to you. It’s not something that you can put in somewhere. Google will give you site links if it thinks you are very ‘authoritative’ for that query, so if you’re a very important result for that query. In that case, it will add site links from your site, based on how people browse your site and how they use your site.”
How to Handle Expired Content on a Site?
Your site might have some expired content, the content no more useful, outdated to visitors. When this question came up, Google John Mueller said as follows. Here are some extracts:
Removing content when it’s no longer relevant is kind of the right approach here.
If you have something that you are replacing, like you have an old listing you are replacing with a new listing, and it’s really the same thing, then 301 redirecting is the right approach here, as you are replacing one thing with something that is essentially the same.
If you don’t have a real replacement for that, then doing something along the line of a 404 or a noindex is probably the right approach here.
So one approach might be to say after this listing is expired, I will keep it online as a 200, a normal HTML page, together with the text that this listing is no longer valid. And after maybe a month, take that page down with a noindex or a 404 so it’s completely removed.
That way, kind of during that short time where people might be interested in that expired listing, and might want a little information on what they just missed, they’d be able to find that in search.
So lots of variations there, I’d say there’s no absolute answer to this, it really depends on your site, the kind of content you have on your site, how relevant it is when it’s expired or just shortly expired, and what you want to do with it in the long run.
Source: SEM Post
Why Google Shows Results Based on the User’s Location?
It indicates that as a user you can not compare or check a website ranking in different domains of Google. It might be due to this that legal is the primary reason why Google is restricting the search results to the country domain of the user location.