This list includes the best books on conversion rate optimization written by expert marketers. These books are perfect if you want to learn more about CRO or need a refresher course.
Conversion rate optimization, or CRO, is a process that makes your website or app turn visitors into customers or leads. Its goal is to increase the number of visitors to the desired action you want, such as making a purchase, filling out a form, downloading content, etc. So, every website or app needs CRO to get the most out of their existing traffic.
Do you need CRO techniques? Ask the question yourself:
“How many of those people who visited my site bought the products or services I am offering?”
Or
“How many of them did the action I want on my site?”
If the result is zero or poorer than you expected, you need conversion rate optimization. Learn why it is important and how to start improving it on your site. Actually, you want to increase the conversion rate. We can’t say your business is good if you could sell only 1 item per 1000 visitors. This means that there are so many visitors, but little or no conversion is a waste of time and energy.
For a better ROI (Return on Investment), you need to focus on the objectives of your site and increase your site’s sales or conversions. Here comes the term CRO – Conversion Rate Optimization. Learn the top secrets from conversion rate optimization experts and apply the best practices. Here, I bring you a list of top, highly recommended CRO books to grow your website to the next level. These best website optimization books are chosen from many books and eBooks available on the topic. Read one or more of them and realize a new success from your online endeavor.
Best Books on Conversion Rate Optimization for 2024
1. Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
by Ron Kohavi, Diane Tang, & Ya Xu
Amazon rating: 4.7/5
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Written by pioneers in large-scale experimentation at companies like Google, Microsoft, and LinkedIn, the authors have deep, practical experience. The book is filled with case studies and lessons valuable to readers. It goes beyond A/B tests and covers experiment design, analysis, common pitfalls, and building a experimentation culture.
In this book, you learn a structured approach for planning, executing, and analyzing A/B tests, as well as data-driven decision-making to boost conversions. It highlights common mistakes and how to overcome them. Explore advanced concepts like multivariate testing and strategies for long-term experimentation.
This book is for beginners in CRO, product managers, data-oriented marketers, and businesses of any size who want to boost their conversion rate. It is an excellent CRO book that blends the fundamental principles of A/B testing with the practical wisdom gained from years of experience.
2. The Conversion Code: Stop Chasing Leads and Start Attracting Clients
by Chris Smith
Amazon rating: 4.5/5
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The book is a transformation manual for real estate agents, SaaS companies, and any business looking to build a steady stream of quality clients. This new edition teaches you to master the latest digital channels to attract your ideal customers, produce valuable content consistently, bridge the gap between marketing and sales, and adapt to changing trends.
Small business owners, salespersons, and marketers will find this book valuable for results-driven marketing. The book is packed with testimonials from businesses that have adopted Smith’s strategies, increased revenue, and reduced customer acquisition costs.
3. Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
by R. Jon MacDonald
Amazon rating: 4.7/5
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The e-commerce industry has seen an unprecedented level of growth in recent years. The differentiators for brands were once table stakes. But today’s companies will need to up their game if they want any chance at success.
R. Jon MacDonald has more than a decade of customer experience helping globally recognized brands like Nike, Xerox, and Adobe. In this book, he condenses all his knowledge into one powerful read that will help you accelerate your company’s success. A must-read if you work at an ambitious eCommerce retailer looking to stay ahead in today’s competitive market environment.
An Amazon review says, “Lots of stories and real-life examples for improving conversions. John discusses how customers might feel if you treated your site more like a brick-and-mortar store…”
4. Conversion Rate Optimization: Using Neuroscience And Data To Boost Web Conversions
by Dr Ali Nasser
Amazon rating: 4.2/5
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In this book, the author introduces you to proven techniques for your approach to complex buyer journeys. Optimizing conversion rates helps your ad or site get more traffic and clicks. It drives more views and traffic to convert into revenue.
Most digital marketers don’t focus on CRO, so they get no or poor performance of what they expected. This guide covers key challenges to any issues and solutions by tackling each issue and exploring growth opportunities. The author teaches you the same in a systematic approach. He shows how you can gain knowledge and outperform the competition for any digital business.
5. Kill Your Conversion Killers with The Dexter Method™
by Joris Bryon
Amazon rating: 4.6/5
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If you are running an e-commerce store, this book is yours. CRO expert Joris Bryon explains how to quickly prioritize tests and leverage the psychological drive to make prospects buy. Learn to create friction-free design and UX, run practical A/B tests, avoid mistakes, and spot potential conversion killers.
This book isn’t a theoretical tome but a hands-on, action-oriented guide that equips you with a proven framework to systematically identify and eliminate the roadblocks of your conversions. With this book, you learn how to use website analytics and visitor feedback, develop your hypothesis about what’s causing conversion drops, run A/B tests, and analyze the test results to optimize your conversion funnel.
Whether you’re a seasoned e-commerce entrepreneur or just a beginner, you’ll gain increased revenue, improved user experience, and make informed decisions based on real-world data with this book.
6. Experiment!: Website conversion rate optimization with A/B and multivariate testing
by Colin McFarland
Amazon rating: 4.2/5
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Improve your website’s conversion rate and revenue by running experiments on design and content. This way will motivate the visitors to take action better. The book shows you how to discover it from customers’ behaviors and decisions. It teaches you how to analyze the responses that reveal the strengths and weaknesses of your site.
Colin McFarland shows you how to make websites that convert better in this book. Explore experiments to improve it, such as methods of A/B and multivariate testing. Find out about optimization to innovation, UX, and design implications, analyze data, and deliver results from this guide.
A reader says on Amazon, “This is a great book for professionals who’d like to dive right in with experimenting.”
7. Making Websites Win
by Karl Blanks and Ben Jesson
Amazon rating: 4.6/5
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Build your website for buyers. Customer-centric websites deliver profits. The award-winning author uses a unique methodology to increase conversion rates. After reading it, you’ll understand how successful business owners do differently and identify your site’s most significant opportunities and proven solutions for your business.
This book goes beyond the basic conversion rate optimization (CRO) tactics and goes into a customer-centric philosophy that transforms your website from a digital brochure into a customer magnet. It teaches you how to understand your customers, craft compelling value propositions, design user-centric experiences, and build trust and credibility.
Then, you can optimize to double your sales growth, enhance user engagement, and improve customer lifetime value.
8. Landing Page Optimization
by Tim Ash, Maura Ginty, and Rich Page
Amazon rating: 4.2/5
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This classic landing page optimization book includes case studies with before-and-after results and new information on web usability. It covers how to prepare all types of content for testing, interpret results, recognize the seven common design mistakes, and use Google’s Website Optimizer tool.
It is a comprehensive guide to landing page creation. You will learn design principles, layout, copywriting, and optimization best practices from the book.
9. You Should Test That
by Chris Goward
Amazon rating: 4.5/5
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This part-science and part-art conversion optimization book is designed to turn visitors into buyers. It guides you through creating a strategy that supports your business goals. Learn using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
It is a great book if you are new to CRO. It focuses on data-driven decision-making and teaches you in a clear, actionable way.
10. Convert Every Click
by Benji Rabhan
Amazon rating: 4.0/5
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This book introduces an expanded vision of CRO that the author, Benji Rabhan, calls “holistic conversion rate optimization.” Internet technology and innovation have changed how you optimize your business, marketing, and websites.
The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy and explains how to use CRO psychology and methods to increase profits.
Top CRO Training Courses
These interesting courses can train you. If you want to learn conversion rate optimization principles with a video training course, click the link below:
Hire a CRO Expert
There are many experienced freelancers who can improve your sale rates or conversions for your site or blog.
Other helpful guides and tools you might be interested in:
| Best books on copywriting
| Best books on marketing psychology
| Best CRM books
| Best marketing analytics books
| Survey and web analytics tools (AppSumo lifetime deals)
We welcome any valuable comments from you. Please share this page with your beloved friends on social media channels if you’ve found the conversion rate optimization books are helpful.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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Great post! As a copywriter I believe these books could be very valuable to my business. Thanks!