Momentum, in its dictionary meaning, is the strength or force that something has when it is moving. Momentum, in this book by Shama Hyder, is the unstoppable marketing growth in the constantly changing digital landscape. If your continuous efforts of marketing could not meet your expectation and your strategies could not give you the desired result, this book is for you. It will open your mind. It’s about tweaking your website and marketing strategy. It is about driving a landslide-like traffic. And it’s about increasing sales conversion. You’ll gain momentum in a new marketing ecosystem after reading this book – Momentum: How to Propel Your Marketing + Transform Your Brand in the Digital Age. The author Shama Hyder is really an Einstein. Her marketing experiences and strategies in this book are exceptional. Site owners and online marketers with a dream business will be very beneficial with the 5 Principles of Momentum described in this book.
Who is Shama Hyder?
Shama Hyder is the CEO of the Marketing Zen Group and a visionary strategist of digital marketing. Entrepreneur Magazine honored her as the ‘Zen Master of Marketing’ and Fast Company called her as the ‘Millennial Master of the Universe’. She is an acclaimed international keynote speaker. Shama is a frequent contributor on Fox, Bloomberg, CNBC, MSNBC and others. As a thought leader, she was featured in many publications like The New York Times, The Wall Street Journal, Entrepreneur, Inc. Magazine, and Forbes. She was recognized as a Top 30 under 30 by both Inc. Magazine and Bloomberg BusinessWeek and recently as a Forbes 30 under 30 list of Movers and Shakers for 2015.
I was excited when I read Shama Hyder’s first bestseller book The Zen of Social Media Marketing. We included the book in our Top 15 Social Media Marketing Books. And this time too, I feel the same excitement with satisfaction when I finished Shama Hyder’s this second book, Momentum. This bestselling author is really a marketing genius.
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The 5 Principles of Momentum
In this new marketing book, Shama Hyder introduces 5 principles to build marketing momentum. Let’s take a brief detail of each principle as below:
1. Agility through Analytics
Every business needs improving. In this competitive digital world, businesses need to find out things to improve for grabbing more and more customer attention. The first principle is about analyzing the issues with marketing strategies and fixing or tweaking those strategies quickly in order to take advantage to grow your business. The author gives a list of very useful Analytic Tools you can use. She also provides valuable tips you should apply while you are doing Analytics and Agility.
2. Customer Focus
The second principle of momentum is all about focusing on customers, listening to their feedback and input and personalizing their experiences with you – to be a customer led company. Customer is king. We need to be aware of what they want, how they feel and we need to fulfill their requirements. The steps to create in-depth customer profiles and the steps for a new customer focus strategy outlined in this book are the valuable stuffs to read. You’ll find here useful customer focus tools you should use. The tips on how to focus customers are essential reading.
It means merging the online marketing strategies with offline marketing strategies. So, we have a new word ‘Digical’ – Digital and Physical. This integration brings a momentum to your business. The integrated marketing efforts of the online and offline strategies will result in more momentum. How to do it? Shama Hyder reveals her integration tips and tools with real world examples to move a business to the next level.
4. Content Curation
Content is king. Good content drives traffic and easily converts into sales or any desired action you want. But what are the quality content for your visitors? The answer is curating content – the content providing knowledge, current, relevant and easily accessible. This 4th principle of momentum is a very important one you should keep in mind. It’ll make your marketing momentum unstoppable. The author explains content curation in action and real world examples. She also tells about content curation tools you need to use and the valuable tips you should apply in action.
5. Cross Pollination
The 5th principle of momentum will drive your company to grow dramatically if you apply it rightly. Bees produce honey as they fly from flower to flower and spread tiny amounts of pollen, helping other plants yield more in production. In the marketing world, it is about incorporating a strategy to get your business grow with others who also enjoy the benefits of the strategy. With this principle, you gain momentum by others’ campaigns and they also enjoy the same benefits due to your strategy. The principle keeps everyone with the strategy in a WIN-WIN situation. It assures your momentum is on. The author gives real live examples of cross pollination in action. She teaches how you should do it with a cross pollination tool and her cross pollination tips.
That’s the five principles of momentum that bring your marketing success to the next level. If I have to give a negative feedback as I review the book, it is only that this book contains no image and illustration in it. But Shama Hyder’s writing and marketing tactics are pleasing. Her writing style is simple and powerful. The marketing strategy in this book is really a must in today’s digital marketing space. It is a must-read before investing lots of energy, time and money. The author is a true expert currently helping and working for many clients. The book will be an asset for both beginners and advanced marketers who are looking for an effective marketing strategy. If you have a website and want to increase traffic, sales or any action you want from visitors, read this book and apply the strategy with the five principles. Your business will get momentum.
eBook ISBN: 978-1-942952-26-8
– NIGCWORLD Jobs