Google Panda updates rank down poor quality websites and rank up high quality sites on its result pages. In the SEO perspective, many of us consider Google first. It is because of the fact that Google is the most innovative search engine and it holds the largest number of users in the world. You want more exposing of your business to the maximum proportion of online people through Google. You want traffic. You want more sales. For this, you should be professional and you should have a great website. Content is king. Great contents rank higher in the search engine result pages. Higher page ranking in Google will bring you lots of traffic to your website. You get more promotions and sales. Understanding of the two Google Updates is important while you are developing a high rated website. Before anything else, let’s start with what they are and how they affect your website rankings in Google.
On 24th February 2011, a Google major update affected 12% of search results and cut down many sites’ traffic by half. Named the Farmer or Panda Update it affected at first Google results in the USA. In April of the year, a new Panda Update affected all English language results. Updates were repeated also in the following months of May, June and July. On 12 August, Panda Update continued for all languages probably except English. The Panda Update again came one time in September, three times in October and one time in November 2011. Alike in 2012, it was also reported that Panda Updates by Google run several times almost every month. On 22nd January 2013, 1.3% English queries affected, officially confirmed as a “refresh”.
From Google Analytics, you can check if your site was affected by Panda or not. If your site traffic is US centric, you might find your site is already affected by Panda. If not US centric, now Panda goes wild across the whole web. Check if your site has been affected or not by those Panda Updates.
What is Panda doing? It removes poor quality sites from Google’s top result pages. Panda Updates are designed to reduce rankings for low quality sites. It rank drops low value sites, sites found other site’s copy, or not very useful sites. On the other side, it gives higher rankings to high quality sites – sites with original contents and contents based on research, in-depth studies, thoughtful analysis etc. Google wants happy experiences for its users with what they find. If your site has quality content, if you think so, but negatively affected by the updates, you can report at Google Webmaster Central Product Forum. But before doing this, it is recommended to analyse your site as follows:
· Are a high percentage of duplicate contents involved with your site pages?
· Do your pages or site have a low amount of original contents?
· Do you put lots of advertisements on your pages inappropriate to the page content?
· Is your page content not matching with search queries?
· Are your pages or site overly optimized for search engines?
· Is high bounce rate the case?
· Are your pages (or site) less visited?
· Did you experience a low click-through rate from Google result pages?
· Did you experience a low percentage of returning visitors?
· Did you find less quality inbound links to your site?
· Have you had low involvement in social media and other sites?
Google says, “Low quality content on part of a site impact a site’s ranking as a whole”. Google Panda is a penalty to you if your site crosses the Panda Line. If your site found hit by the Panda Updates, the following are the measures you can take up immediately:
1.Find the pages worst hit and make a list of them. Confirm yourself the pages really affected by Panda through Google Analytics. Start improving the contents on the factors.
2. If you have contents copied from other sites, replace with quality contents to be original. Or test removing them.
3.If you have pages with little content or weak content or no content, improve them or remove. Or you can block them from Google Spiders with the help of robots.txt.
4. If you have lots of pages not matching with your original pages’ contents, add rel=canonical tags to those pages.
5.Modify any overly optimized page. Make them more for visitors/users. Make your site useful to visitors so that they need revisits.
6. Make your site more accessible and more real. Add images, videos and attractive designs.
7. Promote your content on Social Media sites like Facebook, Twitter etc for more links back. Build a distinctive figure across the web as far as possible.
8. Make as many changes as to remove the penalty quickly. Then, let Google know it at http://www.google.com/support/analytics/bin/answer.py?answer=108040.