Panda 4.1 or Google’s 27th Panda update has been rolling out in the last quarter of September, 2014. It is designed to penalize “thin” or poor content from ranking well on Google result pages. Google says in a Google+ post as below:
“Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
How you’ll know your site is affected?
See your traffic from Google in Google Analytic data by the end of September or then. If you find a sudden traffic drop, it is more likely hit your site by the Panda update.
How the new Panda update affected sites? Read here.
In his article, Jayson DeMers wrote about who’s affected. He said the biggest winners of the update are news sites, content-based sites, and download portals as they are regularly updating high quality information on their sites. The biggest losers are lyric sites, gaming sites, and some medical content sites since they have thin, repeated, or aggregated content which to Google, translates to unoriginal or low-quality work.
According to Glenn Gabe, affiliate sites may get affected by any Panda update. Most of them have thin content as they always focus on visitors to click on affiliate links provided in the page. Most time, they write a small paragraph at the beginning of the page, and then they put affiliate links. It is worthwhile to note that Google tries to cut out the middlemen. So, if you run affiliate sites, write quality content to sufficiently define the page keyword and topic to be useful to the visitors.
How to recover it if you find your site got hit?
Jayson DeMers says that you should perform a content audit. Delete duplicate and thin content. Instead create unique, original content. Focus on the fulfilment for your visitors with original, quality content. Read this useful article about recovering Panda.
Check your site if there is any thin content. According to Google, you have thin content if:
· You have automatically generated content
· You have thin affiliate pages
· You have content from other sources
· You have doorway pages.
If you look further about thin or poor quality content, remember the aggregated content I just mentioned above. You need to know more about it. So, what is an aggregated content?
According to Pawan Deshpande, Aggregated content is the content come from other sources that you may place in your page. An example is Google News via RSS feed. Such content may be found in other sites as it is generated automatically. So, Google’s Matt Cutts says that aggregated content should be avoided. Content should be created for your readers. It is exclusive and not found anywhere else.
Content can also be curated. Don’t be confused curated content with duplicated content and aggregated content. Curated content is not a generated content or copied content. It is a piece of content from a variety of sources delivering in an organized fashion that surrounds a specific subject matter. Matt Cutts said, “Create, curate, don’t aggregate.”
At the end, I want to say, “Always watch out upcoming Google Algorithmic changes and move your business in the safe way.”
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