We use Google Analytics for getting our site’s reporting mostly about sessions, visitors, revenue, conversions etc. But there are so many features you can look into to improve your site. So, you need to follow these Google Analytics setup guides for uncovering more insights of the Analytics.
For complete understanding and utilizing the useful features of Google Analytics, read these books on Google Analytics.
Read these basic guides:
Give a Unique Property ID to Domains and Subdomains
You might have subdomains under your top domains. If you put same page links on both top domains and subdomains, Google Analytics records both. For example, if you have the same About Us in both the domain types, GA will give you both data and you might be confused. So, you should give different Property IDs to both the domains.
View data separately for each domain and subdomain
Give a different Property ID to each domain and subdomain. If you want to keep all your subdomains on the same Property, use Views and Filters to enable you view the data separately.
Backup data before changes
For your optimization purposes, you may want to change some GA settings. But if you leave a mistake, you can’t remove it. So, backup before any of your changes in the Analytics. You can use a Test view before making any change.
Naming for Properties
If you create a new property, Google Analytics creates automatically a view as All Website Data. Instead, you should name each property and view for your own to help in search. You can start a name with a number and you can use the domain name for the View name.
Use of Filters
You have blogs, domains and subdomains. You want to view from which blog pages or subdomains the buying visitors come. Include domains and subdomains for creating a separate view that collects the information called Hostname in Google Analytics.
If you don’t want to include your internal visits in GA records, you can exclude it by adding your internal IP address.
If you want GA to record traffic differently from a source, you can use lowercase or uppercase. GA has this filter you can use.
Setting up a Goal
When a visitor buys your product, or he completes the registration form, you want GA record it. You can set up the goal in GA by adding your page like Thank You page.
Grab internal site search terms
When a visitor lands on your site, they may use your Site Search bar to search anything in your site. If you can grab those search words, you’ll be helpful in improving your site. By getting the search words, you’ll learn what’s missing with your site and how to optimize your site. You can set up the same in GA.
Those above are some basic guides you need in setting up Google Analytics. If I tell you all about its features, it will run several pages. So, if you are a beginner and want to learn all about GA capabilities to optimize your site, you need to read some books about Google Analytics as mentioned above.
Read further: Getting Started with Google Analytics