Placing your keywords at the right places of your web pages improves Google ranking. Search engine bots visit your site regularly. When they find the keywords at the right places, they think that your page is highly relevant to the keyword. Note that Google ranks the most relevant pages at top positions.
Before you know the best keyword placements in your site pages, you should do keyword research. Find the best keywords for your site and pages. Keyword research is a time consuming and confusing task. For finding the profitable keywords quickly, you can use a good keyword tool.
For finding the most profitable niche, read this article.
For beginners in keyword research, use these free keyword tools.
If your goal is high search engine ranking and serious in making money online, use these powerful keyword research tools.
After getting the best keywords for you, learn where to place the keywords in your well-written pages for improving Google SERP ranking.
Page title and subheads: Page title is the most important headline to define the content of your page. Include the keyword in the page title. You can also use your keyword in the page’s subheads to increase relevance.
Page URL: You should incorporate the keyword in the page url.
Meta description: Include the keyword in the page’s Meta description.
Article body: Include the keyword in the article body once or twice. Your SEO will have a mistake if you miss a keyword in the page body.
Boldface: You may boldface the keyword to attract bots for more attention.
Number: If your keyword is singular, also try using in plural. Search engine users may use keywords in both singular and plural.
Synonyms: Use synonyms or other versions of the keyword.
Word order: Change word order. If your keyword is free keyword tools, try using keyword tools free.
Modifiers: Use your keyword with relevant modifiers. If your keyword is SEO books, you may add best in the keyword phrase.
But keywords alone may not rank your pages. There are other factors like domain authority, page authority, backlinks etc. Older sites or pages rank higher than newer ones. However, you should write a better copy, in any case. Google always rank higher the best pages for the search keywords.
If you don’t have any web copy writing skills, hire a copy writer or read these best web writing books.
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If you have any valuable comments about keyword placements in this article, your comments are most welcome.